Volkswagen Touareg Volkswagen Touareg 2015 BMW 3-Series BMW 3-Series 2016

We are 103,000+ car owners sharing real-world car information.

Join Us

Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $55,695

BMW 3-Series 328d   
Difference: $9,915

Lowest Total Invoice: $51,895

BMW 3-Series 328d   
Difference: $10,318

Calculate Payments

  Down Payment Interest Rate Term
Model Year20152016
ModelTouareg3-Series
TrimTDI Executive328d
Body4dr SUV4dr Wagon
Base Price $62,200 $44,150
Base Invoice $59,153 $41,300
Driver Assistance Package 2,500 950
Navigation system   1,950
Luxury Package   0
Leather seating surfaces   1,450
Premium Package   1,700
Cold Weather Package   800
Driver Assistance Plus   1,700
Metallic paint (extra cost)   550
Sunshades, second row   250
Adaptive cruise control, all-speed   1,200
Driver Assistance Package 2,150 865
Navigation system   1,775
Luxury Package   0
Leather seating surfaces   1,320
Premium Package   1,545
Cold Weather Package   730
Driver Assistance Plus   1,545
Metallic paint (extra cost)   500
Sunshades, second row   230
Adaptive cruise control, all-speed   1,090
Options (change) 2,500 10,550
Options (change) 2,150 9,600
Destination 910 995
Total Price $65,610 $55,695
Total Invoice $62,213 $51,895

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $10,455
TrueDelta Adjusted Invoice Difference: $10,821
Model Year20152016
ModelTouareg3-Series
TrimTDI Executive328d
Body4dr SUV4dr Wagon
Engine240hp V6 D180hp I4 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)20/29 MPG30/40 MPG
Audio (watts, speakers)620, 10205, 9
Tire (rear if not all the same)275/45-20225/50-17
Total Price$65,610$55,695
Adjustments for Features0-540
Feature-Adjusted Total Price$65,610$55,155
Total Invoice$62,213$51,895
Adjustments for Features0-503
Feature-Adjusted Total Invoice$62,213$51,392

Return to top

Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20152016
ModelTouareg3-Series
TrimTDI Executive328d
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet$100 
Power liftgate$350 
Remote app $25
Remote window/roof operation $15
Brakes, Airbags, and Other Safety 
Driver drowsiness monitor $150
Knee airbag, driver $75
Knee airbag, passenger $75
Pedestrian detection $50
Rollover sensor$50 
Secondary collision brake assist$25 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Class III trailer hitch$250 
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Storage compartment under front seat(s)$50 
Trailering equipment (7 wire)$150 
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Deep-tinted rear windows$275 
Rear bumper protector$40 
Infotainment 
4G LTE connectivity $0
App support $0
Aux input $50
Handwriting recognition $200
In-vehicle Internet $150
iPod integration$100 
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Cornering lights$50 
LED headlights $1000
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual thigh support length adjuster, driver seat $50
Manual thigh support length adjuster, passenger seat $50
Metal pedals$75 
Power release, second row seats$50 
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$6,215$6,755
Value of Feature Adjustments$0$540
Value of Feature Adjustments0-503

Return to top

Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20152016
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase113.9 in110.6 in
Length188.8 in182.0 in
Width76.4 in71.3 in
Height68.2 in56.3 in
Curb Weight4,919 lb.3,885 lb.
Fuel Capacity22.5 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room59.8 in55.1 in
Row 1 Legroom41.4 in42.0 in
Row 2 Headroom38.9 in38.3 in
Row 2 Shoulder Room56.7 in55.1 in
Row 2 Legroom34.9 in35.0 in
Cargo Volume,
Minimum
32.1 ft317.5 ft3
Cargo Volume,
Maximum
70.9 ft353.0 ft3

Return to top

Option Package Details
Volkswagen Touareg TDI Executive

Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Total Requested1300100%
Total Not Requested00%

Option Package Details
BMW 3-Series 328d

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested71564%
Total Not Requested40036%
Luxury Package
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested65034%
Total Not Requested125066%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all SUVs
See TrueDelta's information for all Volkswagen models.