| 1 | 0 | 3 | 4 | 3 | 4 |
Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Volkswagen Touareg vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $49,625 BMW 3-Series 328i | ||||
| Difference: $2,325 | ||||
Lowest Total Invoice: $45,835 BMW 3-Series 328i | ||||
| Difference: $1,685 | ||||
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| Model Year | 2010 | 2010 | 2014 | 2014 |
| Model | Touareg | Touareg | 3-Series | 3-Series |
| Trim | VR6 FSI | V6 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Base Price | $40,850 | $44,350 | $41,450 | $42,950 |
| Base Invoice | $37,624 | $40,830 | $38,315 | $39,695 |
| Technology Package | 5,200 | 5,200 | ||
| Lux Limited Package | 5,100 | 5,100 | ||
| Driver Assistance Package | 950 | 950 | ||
| Navigation system | 2,150 | 2,150 | ||
| Premium Package | 2,200 | 2,200 | ||
| Steering-linked headlights | 900 | 900 | ||
| Metallic paint (extra cost) | 550 | 550 | ||
| Heated front seats | 500 | 500 | ||
| Technology Package | 4,592 | 4,592 | ||
| Lux Limited Package | 4,504 | 4,504 | ||
| Driver Assistance Package | 865 | 865 | ||
| Navigation system | 1,955 | 1,955 | ||
| Premium Package | 2,000 | 2,000 | ||
| Steering-linked headlights | 820 | 820 | ||
| Metallic paint (extra cost) | 500 | 500 | ||
| Heated front seats | 455 | 455 | ||
| Options (change) | 10,300 | 10,300 | 7,250 | 7,250 |
| Options (change) | 9,096 | 9,096 | 6,595 | 6,595 |
| Destination | 800 | 800 | 925 | 925 |
| Gas Tax | 0 | -1,150 | 0 | 0 |
| Total Price | $51,950 | $54,300 | $49,625 | $51,125 |
| Total Invoice | $47,520 | $49,576 | $45,835 | $47,215 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: BMW 3-Series 328i | ||||
| TrueDelta Adjusted Price Difference: $2,940 | ||||
| TrueDelta Adjusted Invoice Difference: $2,253 | ||||
| Model Year | 2010 | 2010 | 2014 | 2014 |
| Model | Touareg | Touareg | 3-Series | 3-Series |
| Trim | VR6 FSI | V6 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Engine | 280hp V6 | 225hp V6 D | 240hp I4 | 180hp I4 D |
| Transmission | T6 | T6 | T8 | T8 |
| Drivetrain | AWD w/4L | AWD w/4L | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 300, 11 | 300, 11 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 275/40-20 | 275/40-20 | 225/50-17 | 225/50-17 |
| Total Price | $51,950 | $54,300 | $49,625 | $51,125 |
| Adjustments for Features | 0 | 0 | -615 | -515 |
| Feature-Adjusted Total Price | $51,950 | $54,300 | $49,010 | $50,610 |
| Cost Above Minimum | $0 | $2,350 | $0 | $1,600 |
| Total Invoice | $47,520 | $49,576 | $45,835 | $47,215 |
| Adjustments for Features | 0 | 0 | -568 | -476 |
| Feature-Adjusted Total Invoice | $47,520 | $49,576 | $45,267 | $46,739 |
| Cost Above Minimum | $0 | $2,056 | $0 | $1,472 |
Features Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2010 | 2010 | 2014 | 2014 |
| Model | Touareg | Touareg | 3-Series | 3-Series |
| Trim | VR6 FSI | V6 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | ||
| AWD w/low range | $2200 | $2200 | ||
| AWD | $1700 | $1700 | ||
| Accessories | ||||
| AC power outlet | $100 | $100 | ||
| Hands-free trunk or liftgate | $100 | $100 | ||
| Heated steering wheel | $100 | $100 | ||
| Power liftgate | $350 | $350 | ||
| Remote app | $25 | $25 | ||
| Remote window/roof operation | $15 | $15 | ||
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
| Knee airbag, driver | $75 | $75 | ||
| Knee airbag, passenger | $75 | $75 | ||
| Rollover sensor | $50 | $50 | ||
| Temporary spare tire | $150 | $150 | ||
| Tires, run-flat | $150 | $150 | ||
| Cargo Management | ||||
| Cargo area partition net | $40 | $40 | ||
| Liftglass or two-piece tailgate | $150 | $150 | ||
| Overhead sunglass holder | $25 | $25 | ||
| Rear seat pass-through | $100 | $100 | ||
| Roof rails | $250 | $250 | ||
| Storage compartment under front seat(s) | $50 | $50 | ||
| Climate Control | ||||
| Rear air vents | $100 | $100 | ||
| Rear air vents with manual controls | $150 | $150 | ||
| Drivetrain | ||||
| Lockable center differential | $150 | $150 | ||
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | ||
| Regenerative braking | $0 | $0 | ||
| Exterior | ||||
| Body kit | $0 | $0 | ||
| Deep-tinted rear windows | $275 | $275 | ||
| Panoramic sunroof | $1200 | $1200 | ||
| Rear bumper protector | $40 | $40 | ||
| Sunroof | $900 | $900 | ||
| Infotainment | ||||
| App support | $0 | $0 | ||
| Bluetooth audio streaming | $25 | $25 | ||
| CD player | $125 | $125 | ||
| Handwriting recognition | $200 | $200 | ||
| HD radio | $50 | $50 | ||
| In-vehicle Internet | $150 | $150 | ||
| MP3-compatible player | $50 | $50 | ||
| S Voice support | $0 | $0 | ||
| Satellite radio | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | ||
| SD Card slot | $25 | $25 | ||
| Siri Eyes Free support | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | ||
| Telematics service, such as OnStar | $200 | $200 | ||
| Text dictation | $50 | $50 | ||
| Traffic + travel information | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | ||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming driver-side mirror | $75 | $75 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | ||
| Headlight washers | $50 | $50 | ||
| Power-folding mirrors | $50 | $50 | ||
| Seats and Interior Trim | ||||
| Door sill trim plates | $100 | $100 | ||
| Leather door panel trim | $250 | $250 | ||
| Memory system, driver seat | $200 | $200 | ||
| Wood trim | $300 | $300 | ||
| Wood trim, alternative type | $300 | $300 | ||
| Suspension, Wheels, and Tires | ||||
| Electronic systems calibration selector | $200 | $200 | ||
| Transmission | ||||
| Launch control | $100 | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $6,865 | $6,865 | $7,480 | $7,380 |
| Value of Feature Adjustments | $0 | $0 | $615 | $515 |
| Value of Feature Adjustments | 0 | 0 | -568 | -476 |
Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2010 | 2014 |
| Model | Touareg | 3-Series |
| Body | 4dr SUV | 4dr Wagon |
| Wheelbase | 112.4 in | 110.6 in |
| Length | 187.2 in | 182.1 in |
| Width | 75.9 in | 71.3 in |
| Height | 68.0 in | 56.5 in |
| Curb Weight | 5,087 lb. | 3,546 lb. |
| Fuel Capacity | 26.4 gal. | 15.8 gal. |
| Row 1 Headroom | 38.7 in | 40.4 in |
| Row 1 Shoulder Room | 57.7 in | 55.1 in |
| Row 1 Legroom | 41.3 in | 42.0 in |
| Row 2 Headroom | 38.3 in | 38.3 in |
| Row 2 Shoulder Room | 57.4 in | 55.1 in |
| Row 2 Legroom | 35.6 in | 35.0 in |
| Cargo Volume, Minimum | 31.0 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 71.0 ft3 | 53.0 ft3 |
Option Package Details
Volkswagen Touareg VR6 FSI
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Rearview camera | 200 | Yes |
| Headlight washers | 50 | No |
| DVD-compatible player | 0 | Yes |
| Proximity key | 250 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| SD Card slot | 25 | No |
| Total Requested | 1790 | 81% |
| Total Not Requested | 425 | 19% |
| Lux Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Body kit | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| 275/40HR20 tires | 400 | No |
| Wood trim, alternative type | 300 | Yes |
| Upholstered door panels, leather | 250 | No |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Heated steering wheel | 100 | No |
| Total Requested | 1625 | 68% |
| Total Not Requested | 750 | 32% |
Option Package Details
Volkswagen Touareg V6 TDI
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Rearview camera | 200 | Yes |
| Headlight washers | 50 | No |
| DVD-compatible player | 0 | Yes |
| Proximity key | 250 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| SD Card slot | 25 | No |
| Total Requested | 1790 | 81% |
| Total Not Requested | 425 | 19% |
| Lux Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Body kit | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| 275/40HR20 tires | 400 | No |
| Wood trim, alternative type | 300 | Yes |
| Upholstered door panels, leather | 250 | No |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Heated steering wheel | 100 | No |
| Total Requested | 1625 | 68% |
| Total Not Requested | 750 | 32% |
Option Package Details
BMW 3-Series 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | No |
| Media drive, large | 15 | Yes |
| Traffic + travel information | 25 | No |
| Smartphone integration | 0 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | No |
| Text dictation | 50 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 615 | 54% |
| Total Not Requested | 525 | 46% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Satellite radio - one year subscription | 250 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
Option Package Details
BMW 3-Series 328d
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | No |
| Media drive, large | 15 | Yes |
| Traffic + travel information | 25 | No |
| Smartphone integration | 0 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | No |
| Text dictation | 50 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 615 | 54% |
| Total Not Requested | 525 | 46% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Satellite radio - one year subscription | 250 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
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