Volkswagen Touareg Volkswagen Touareg 2016 BMW 3-Series BMW 3-Series 2014

We are 103,000+ car owners sharing real-world car information.

Join Us

Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $54,925

BMW 3-Series 328d   
Difference: $9,670

Lowest Total Invoice: $50,675

BMW 3-Series 328d   
Difference: $10,759

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162014
ModelTouareg3-Series
TrimTDI Executive328d
Body4dr SUV4dr Wagon
Base Price $63,685 $42,950
Base Invoice $60,524 $39,695
Driver Assistance Package   950
Navigation system   2,150
Cold Weather Package   950
Driver Assistance Plus   1,900
Premium Package   2,200
Steering-linked headlights   900
Metallic paint (extra cost)   550
Sunshades, second row   250
Adaptive cruise control, all-speed   1,200
Driver Assistance Package   865
Navigation system   1,955
Cold Weather Package   865
Driver Assistance Plus   1,730
Premium Package   2,000
Steering-linked headlights   820
Metallic paint (extra cost)   500
Sunshades, second row   230
Adaptive cruise control, all-speed   1,090
Options (change) 0 11,050
Options (change) 0 10,055
Destination 910 925
Total Price $64,595 $54,925
Total Invoice $61,434 $50,675

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $8,935
TrueDelta Adjusted Invoice Difference: $10,060
Model Year20162014
ModelTouareg3-Series
TrimTDI Executive328d
Body4dr SUV4dr Wagon
Engine240hp V6 D180hp I4 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)20/29 MPG31/43 MPG
Audio (watts, speakers)620, 10205, 9
Tire (rear if not all the same)275/40-21225/50-17
Total Price$64,595$54,925
Adjustments for Features-7350
Feature-Adjusted Total Price$63,860$54,925
Total Invoice$61,434$50,675
Adjustments for Features-6990
Feature-Adjusted Total Invoice$60,735$50,675

Return to top

Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20162014
ModelTouareg3-Series
TrimTDI Executive328d
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet$100 
Power liftgate$350 
Remote app $25
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Driver drowsiness monitor $150
Knee airbag, driver $75
Knee airbag, passenger $75
Pedestrian detection $50
Rollover sensor$50 
Secondary collision brake assist$25 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Class III trailer hitch$250 
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Roof rails$250 
Storage compartment under front seat(s)$50 
Trailering equipment (7 wire)$150 
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Deep-tinted rear windows$275 
Rear bumper protector$40 
Infotainment 
App support $0
Aux input $50
Handwriting recognition $200
In-vehicle Internet $150
iPod integration$100 
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
SMS text-to-speech reader $25
Surround sound$250 
Telematics service, such as OnStar $200
Text dictation $50
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Cornering lights$50 
Headlight washers $50
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Metal pedals$75 
Power release, second row seats$50 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$6,565$5,830
Value of Feature Adjustments$735$0
Value of Feature Adjustments-6990

Return to top

Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20162014
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase113.9 in110.6 in
Length188.8 in182.1 in
Width76.4 in71.3 in
Height68.2 in56.5 in
Curb Weight4,919 lb.3,755 lb.
Fuel Capacity22.5 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room59.8 in55.1 in
Row 1 Legroom41.4 in42.0 in
Row 2 Headroom38.9 in38.3 in
Row 2 Shoulder Room56.7 in55.1 in
Row 2 Legroom34.9 in35.0 in
Cargo Volume,
Minimum
32.1 ft317.5 ft3
Cargo Volume,
Maximum
70.9 ft353.0 ft3

Return to top

Option Package Details
BMW 3-Series 328d

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25No
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Text dictation50No
Siri Eyes Free support0No
S Voice support0No
Total Requested71563%
Total Not Requested42537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested155086%
Total Not Requested25014%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all SUVs
See TrueDelta's information for all Volkswagen models.