Volkswagen Touareg Volkswagen Touareg 2007 Toyota Prius Prime Toyota Prius Prime 2017

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Volkswagen Touareg vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $29,957

Toyota Prius Prime Advanced   
Difference: $16,762

Lowest Total Invoice: $28,454

Toyota Prius Prime Advanced   
Difference: $14,242

Calculate Payments

  Down Payment Interest Rate Term
Model Year2007200720072017
ModelTouaregTouaregTouaregPrius Prime
TrimV6V8V10 TDIAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $38,110 $43,110 $59,140 $33,100
Base Invoice $35,035 $39,607 $54,267 $31,776
Navigation Plus Package 3,350 3,350 3,350  
Package #1 3,480 3,480 3,480  
All-weather floor mats 249 249 249 248
Xenon HID headlights 850 850    
Floor mats       224
Navigation Plus Package 2,959 2,959 2,959  
Package #1 3,072 3,072 3,072  
All-weather floor mats 199 199 199 154
Xenon HID headlights 751 751    
Floor mats       139
Options (change) 7,929 7,929 7,079 472
Options (change) 6,981 6,981 6,230 293
Destination 680 680 680 885
Gas Tax 0 0 0 -4,500
Total Price $46,719 $51,719 $66,899 $29,957
Total Invoice $42,696 $47,268 $61,177 $28,454

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TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $14,872
TrueDelta Adjusted Invoice Difference: $12,515
Model Year2007200720072017
ModelTouaregTouaregTouaregPrius Prime
TrimV6V8V10 TDIAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Engine276hp V6350hp V8310hp V10 D95hp I4 PiH
TransmissionT6T6T6CVT
DrivetrainAWD w/4LAWD w/4LAWD w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11300, 11300, 11?, 10
Tire (rear if not all the same)255/60-17255/55-18255/55-18195/65-15
Total Price$46,719$51,719$66,899$29,957
Adjustments for Features-1,890-2,040-3,5400
Feature-Adjusted Total Price$44,829$49,679$63,359$29,957
Cost Above Minimum$0$4,850$18,530$0
Total Invoice$42,696$47,268$61,177$28,454
Adjustments for Features-1,727-1,864-3,2370
Feature-Adjusted Total Invoice$40,969$45,404$57,940$28,454
Cost Above Minimum$0$4,435$16,971$0

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Features Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Model Year2007200720072017
ModelTouaregTouaregTouaregPrius Prime
TrimV6V8V10 TDIAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
CVT   $1000
AWD w/low range$2200$2200$2200 
FWD   $0
Accessories 
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel   $100
Power liftgate$350$350$350 
Proximity key   $250
Remote climate control   $25
Semi-automated parking system   $500
Sunshades, second row $125$125 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Backup collision intervention   $150
Blind spot warning system   $200
Cross-traffic warning, rear   $100
Forward collision warning   $200
Hill descent control$250$250$250 
Knee airbag, driver   $75
Lane departure prevention, steering-based   $200
Lane departure warning   $200
Pedestrian detection   $50
Radar- or camera-based collision preparation system   $0
Seat cushion airbag, passenger   $75
Tire-pressure monitor   $75
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo net$40$40$40 
Cargo tray   $40
Console with shifter$150$150$150 
Console without shifter   $150
Rear seat pass-through$100$100$100 
Roof rails$250$250$250 
Second-row low console   $100
Storage compartment under front seat(s)$50$50$50 
Climate Control 
Dual-zone climate control$125$125$125 
Heated windshield washer nozzles$15$15$15 
Rear air vents$100$100$100 
Rear wiper$175$175$175 
Residual heat$50$50$50 
Drivetrain 
Lockable center differential$150$150$150 
Engine / Motor 
3.3 kW onboard charger   $0
9 kWh battery pack   $0
Automatic start / stop   $150
Exterior 
Active grille shutters   $0
Bright-finished exhaust tip(s) $25$25 
Deep-tinted rear windows$275$275$275 
Sunroof$900$900$900 
Infotainment 
App support   $0
Bluetooth audio streaming   $25
Bluetooth cell phone link   $100
CD changer, remote$200$200$200 
CD player   $125
DVD-compatible player   $0
HD radio   $50
Larger infotainment display   $0
MP3-compatible player   $50
Satellite radio   $200
Siri Eyes Free support   $0
SMS text-to-speech reader   $25
Telematics service, such as OnStar   $200
Traffic + travel information   $25
Voice control for nav and audio   $100
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200
Compass$0$0$0 
Detailed driving style feedback   $100
Digital instruments   $0
Head-up display (HUD)   $350
Headlight washers$50$50$50 
Large energy flow and fuel economy display   $25
LED headlights   $1000
Mirror tilt-down in reverse$25$25$25 
Predictive driving advice   $0
Steering-linked headlights$150$150$150 
Tachometer$75$75$75 
Xenon HID headlights$500$500$500 
Seats and Interior Trim 
Leather seating surfaces$900$900$900 
Leather-wrapped steering wheel$150$150$150 
Memory system, driver seat$200$200$200 
Power 4-way lumbar adjuster, driver seat$150$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150$150 
Power fore-aft adjuster, passenger seat$100$100$100 
Power height adjuster, passenger seat$100$100$100 
Power lumbar adjuster, driver seat   $100
Power recliner, passenger seat$100$100$100 
Power tilt adjuster, passenger seat$100$100$100 
Synthetic leather seating surfaces   $0
Wood trim$300$300$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500 
Air suspension, auto-leveling and height adjustable  $1000 
Electronic systems calibration selector   $200
Total Value of Features$9,730$9,880$11,380$7,840
Value of Feature Adjustments$1,890$2,040$3,540$0
Value of Feature Adjustments-1,727-1,864-3,2370

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Specifications Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Model Year20072017
ModelTouaregPrius Prime
Body4dr SUV4dr Hatch
Wheelbase112.4 in106.3 in
Length187.2 in182.9 in
Width75.9 in69.3 in
Height68.0 in57.9 in
Curb Weight5,169 lb.3,366 lb.
Fuel Capacity26.4 gal.11.3 gal.
Row 1 Headroom38.7 in39.4 in
Row 1 Shoulder Room57.7 in54.2 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.3 in37.2 in
Row 2 Shoulder Room57.4 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
31.0 ft319.8 ft3
Cargo Volume,
Maximum
71.0 ft30.0 ft3

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Option Package Details
Volkswagen Touareg V6

Navigation Plus Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%
Package #1
FeatureValueRequested?
Leather seating surfaces900No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power 4-way lumbar adjuster, driver seat100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power 4-way lumbar adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Power liftgate300No
Total Requested75028%
Total Not Requested195072%

Option Package Details
Volkswagen Touareg V8

Navigation Plus Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%
Package #1
FeatureValueRequested?
Leather seating surfaces900No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power 4-way lumbar adjuster, driver seat100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power 4-way lumbar adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Power liftgate300No
Total Requested75028%
Total Not Requested195072%

Option Package Details
Volkswagen Touareg V10 TDI

Navigation Plus Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%
Package #1
FeatureValueRequested?
Leather seating surfaces900No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power 4-way lumbar adjuster, driver seat100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power 4-way lumbar adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Power liftgate300No
Total Requested75028%
Total Not Requested195072%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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