Volkswagen Touareg Volkswagen Touareg 2008 Toyota Prius Prime Toyota Prius Prime 2017

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Volkswagen Touareg vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,256

Toyota Prius Prime Advanced   
Difference: $15,433

Lowest Total Invoice: $28,679

Toyota Prius Prime Advanced   
Difference: $13,206

Calculate Payments

  Down Payment Interest Rate Term
Model Year2008200820082017
ModelTouaregTouaregTouaregPrius Prime
TrimVR6 FSIV8 FSIV10 TDIAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $39,300 $48,390 $68,340 $33,100
Base Invoice $36,183 $44,510 $62,785 $31,776
Technologie Package 3,350 3,350 3,350  
All-weather floor mats 249 249 249 248
Adaptive cruise control 2,100 2,100 2,100  
Floor mats       224
Illuminated door sill trim plates       299
Technologie Package 2,959 2,959 2,959  
All-weather floor mats 199 199 199 154
Adaptive cruise control 1,854 1,854 1,854  
Floor mats       139
Illuminated door sill trim plates       225
Options (change) 5,699 5,699 5,699 771
Options (change) 5,012 5,012 5,012 518
Destination 690 690 690 885
Gas Tax 0 0 0 -4,500
Total Price $45,689 $54,779 $74,729 $30,256
Total Invoice $41,885 $50,212 $68,487 $28,679

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $14,653
TrueDelta Adjusted Invoice Difference: $12,491
Model Year2008200820082017
ModelTouaregTouaregTouaregPrius Prime
TrimVR6 FSIV8 FSIV10 TDIAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Engine280hp V6350hp V8310hp V10 D95hp I4 PiH
TransmissionT6T6T6CVT
DrivetrainAWD w/4LAWD w/4LAWD w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11300, 11300, 11?, 10
Tire (rear if not all the same)255/60-17275/45-19275/45-19195/65-15
Total Price$45,689$54,779$74,729$30,256
Adjustments for Features-780-3,430-5,3050
Feature-Adjusted Total Price$44,909$51,349$69,424$30,256
Cost Above Minimum$0$6,440$24,515$0
Total Invoice$41,885$50,212$68,487$28,679
Adjustments for Features-715-3,144-4,8620
Feature-Adjusted Total Invoice$41,170$47,068$63,625$28,679
Cost Above Minimum$0$5,898$22,455$0

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Features Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Model Year2008200820082017
ModelTouaregTouaregTouaregPrius Prime
TrimVR6 FSIV8 FSIV10 TDIAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
CVT   $1000
AWD w/low range$2200$2200$2200 
FWD   $0
Accessories 
AC power outlet$100$100$100 
Adaptive cruise control$600$600$600 
Adaptive cruise control, all-speed   $850
Heated steering wheel  $100$100
Power liftgate$350$350$350 
Proximity key   $250
Remote climate control   $25
Semi-automated parking system   $500
Sunshades, second row $125$125 
Tilt/telescoping steering wheel, manual$250$250 $250
Tilt/telescoping steering wheel, power  $350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Backup collision intervention   $150
Blind spot warning system   $200
Cross-traffic warning, rear   $100
Forward collision warning   $200
Hill descent control$250$250$250 
Knee airbag, driver   $75
Lane departure prevention, steering-based   $200
Lane departure warning   $200
Pedestrian detection   $50
Radar- or camera-based collision preparation system   $0
Rollover sensor$50$50$50 
Seat cushion airbag, passenger   $75
Temporary spare tire$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo net$40$40$40 
Cargo tray   $40
Console with shifter$150$150$150 
Console without shifter   $150
Rear seat pass-through$100$100$100 
Roof rails$250$250$250 
Second-row low console   $100
Storage compartment under front seat(s)$50$50$50 
Climate Control 
Automatic air recirculation$100$100$100 
Dual-zone climate control$125$125$125 
Heated windshield washer nozzles$15$15$15 
Rear air vents$100$100$100 
Rear wiper$175$175$175 
Residual heat$50$50$50 
Drivetrain 
Lockable center differential$150$150$150 
Engine / Motor 
3.3 kW onboard charger   $0
9 kWh battery pack   $0
Automatic start / stop   $150
Exterior 
Active grille shutters   $0
Bright-finished exhaust tip(s) $25$25 
Deep-tinted rear windows$275$275$275 
Rear bumper protector$40$40$40 
Rear spoiler$200$200$200 
Sunroof$900$900$900 
Infotainment 
App support   $0
Bluetooth audio streaming   $25
Bluetooth cell phone link   $100
CD changer, remote$200$200$200 
CD player   $125
DVD-compatible player   $0
HD radio   $50
Larger infotainment display   $0
MP3-compatible player   $50
Siri Eyes Free support   $0
SMS text-to-speech reader   $25
Telematics service, such as OnStar   $200
Traffic + travel information   $25
USB port   $25
Voice control for nav and audio   $100
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200
Compass$0$0$0 
Detailed driving style feedback   $100
Digital instruments   $0
Head-up display (HUD)   $350
Headlight washers $50$50 
Interior ambient lighting$150$150$150 
Large energy flow and fuel economy display   $25
LED headlights   $1000
Mirror tilt-down in reverse$25$25$25 
Predictive driving advice   $0
Steering-linked headlights $150$150 
Tachometer$75$75$75 
Xenon HID headlights $500$500 
Seats and Interior Trim 
Door sill trim plates$100$100$100 
Illuminated door sill trim plates   $200
Leather seating surfaces $900$900 
Leather-wrapped steering wheel$150$150$150 
Manual height adjuster, passenger seat$50   
Manual lumbar adjuster, passenger seat$50   
Manual tilt adjuster, passenger seat$50   
Memory system, driver seat $200$200 
Memory system, passenger seat  $150 
Power 4-way lumbar adjuster, driver seat$150$150$150 
Power 4-way lumbar adjuster, passenger seat $150$150 
Power fore-aft adjuster, passenger seat $100$100 
Power height adjuster, passenger seat $100$100 
Power lumbar adjuster, driver seat   $100
Power recliner, passenger seat $100$100 
Power seat belt height adjusters, front row  $25 
Power tilt adjuster, passenger seat $100$100 
Synthetic leather seating surfaces$0  $0
Wood trim $300$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500 
Air suspension, auto-leveling and height adjustable  $1000 
Electronic systems calibration selector   $200
Total Value of Features$8,820$11,470$13,345$8,040
Value of Feature Adjustments$780$3,430$5,305$0
Value of Feature Adjustments-715-3,144-4,8620

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Specifications Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Model Year20082017
ModelTouaregPrius Prime
Body4dr SUV4dr Hatch
Wheelbase112.4 in106.3 in
Length187.2 in182.9 in
Width75.9 in69.3 in
Height68.0 in57.9 in
Curb Weight5,087 lb.3,366 lb.
Fuel Capacity26.4 gal.11.3 gal.
Row 1 Headroom38.7 in39.4 in
Row 1 Shoulder Room57.7 in54.2 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.3 in37.2 in
Row 2 Shoulder Room57.4 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
31.0 ft319.8 ft3
Cargo Volume,
Maximum
71.0 ft30.0 ft3

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Option Package Details
Volkswagen Touareg VR6 FSI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

Option Package Details
Volkswagen Touareg V8 FSI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

Option Package Details
Volkswagen Touareg V10 TDI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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