Volkswagen Touareg Volkswagen Touareg 2008 Toyota Prius Toyota Prius 2012

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Volkswagen Touareg vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Invoice Comparison

Lowest Total Price: $30,816

Toyota Prius Five   
Difference: $12,773

Lowest Total Invoice: $28,666

Toyota Prius Five   
Difference: $11,365

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082008200820122012
ModelTouaregTouaregTouaregPriusPrius
TrimVR6 FSIV8 FSIV10 TDIFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $39,300 $48,390 $68,340 $29,805 $39,525
Base Invoice $36,183 $44,510 $62,785 $27,744 $37,945
Technologie Package 3,350 3,350 3,350    
All-weather floor mats 249 249 249    
Floor mats       200 200
Cargo net       51 51
Technologie Package 2,959 2,959 2,959    
All-weather floor mats 199 199 199    
Floor mats       127 127
Cargo net       35 35
Options (change) 3,599 3,599 3,599 251 251
Options (change) 3,158 3,158 3,158 162 162
Destination 690 690 690 760 760
Gas Tax 0 0 0 0 -2,500
Total Price $43,589 $52,679 $72,629 $30,816 $38,036
Total Invoice $40,031 $48,358 $66,633 $28,666 $36,367

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $8,443
TrueDelta Adjusted Invoice Difference: $7,388
Model Year20082008200820122012
ModelTouaregTouaregTouaregPriusPrius
TrimVR6 FSIV8 FSIV10 TDIFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine280hp V6350hp V8310hp V10 D98hp I4 H98hp I4 PiH
TransmissionT6T6T6CVTCVT
DrivetrainAWD w/4LAWD w/4LAWD w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11300, 11300, 11120, 8120, 8
Tire (rear if not all the same)255/60-17275/45-19275/45-19215/45-17195/65-15
Total Price$43,589$52,679$72,629$30,816$38,036
Adjustments for Features-4,330-6,980-8,8550-900
Feature-Adjusted Total Price$39,259$45,699$63,774$30,816$37,136
Cost Above Minimum$0$6,440$24,515$0$6,320
Total Invoice$40,031$48,358$66,633$28,666$36,367
Adjustments for Features-3,977-6,407-8,1240-861
Feature-Adjusted Total Invoice$36,054$41,951$58,509$28,666$35,506
Cost Above Minimum$0$5,897$22,455$0$6,840

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Features Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year20082008200820122012
ModelTouaregTouaregTouaregPriusPrius
TrimVR6 FSIV8 FSIV10 TDIFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100  
CVT   $1000$1000
AWD w/low range$2200$2200$2200  
FWD   $0$0
Accessories 
AC power outlet$100$100$100  
Adaptive cruise control    $600
Cruise control$150$150$150$150 
Heated steering wheel  $100  
Power liftgate$350$350$350  
Proximity key   $250$250
Remote app    $25
Remote climate control    $25
Sunshades, second row $125$125  
Tilt/telescoping steering wheel, manual$250$250 $250$250
Tilt/telescoping steering wheel, power  $350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0$0
Hill descent control$250$250$250  
Knee airbag, driver   $75$75
Obstacle detection, front$150$150$150  
Obstacle detection, rear$250$250$250  
Radar- or camera-based collision preparation system    $0
Rollover sensor$50$50$50  
Temporary spare tire$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50  
Rear seat pass-through$100$100$100  
Roof rails$250$250$250  
Storage compartment under front seat(s)$50$50$50  
Climate Control 
Automatic air recirculation$100$100$100  
Dual-zone climate control$125$125$125  
Heated windshield washer nozzles$15$15$15  
Rain-sensing wipers$175$175$175  
Rear air vents$100$100$100  
Residual heat$50$50$50  
Variable intermittent wipers   $75$75
Drivetrain 
Lockable center differential$150$150$150  
Engine / Motor 
4 kWh battery pack    $0
Automatic start / stop   $150$150
Exterior 
Bright-finished exhaust tip(s) $25$25  
Deep-tinted rear windows$275$275$275  
Rear bumper protector$40$40$40  
Sunroof$900$900$900  
Infotainment 
App support   $0$0
Bluetooth audio streaming   $25$25
Bluetooth cell phone link   $100$100
CD changer, remote$200$200$200  
CD player   $125$125
DVD-compatible player    $0
HD radio   $50$50
MP3-compatible player   $50$50
SMS text-to-speech reader   $25$25
Telematics service, such as OnStar    $200
Traffic + travel information   $25$25
USB port   $25$25
Voice control for nav and audio   $100$100
Instruments, Lights, and Mirrors 
Compass$0$0$0  
Digital instruments   $0$0
Head-up display (HUD)    $350
Headlight washers $50$50$50$50
Interior ambient lighting$150$150$150  
Large energy flow and fuel economy display   $25$25
LED headlights   $1000$1000
Mirror tilt-down in reverse$25$25$25  
Steering-linked headlights $150$150  
Tachometer$75$75$75  
Turn signals on or near mirrors$25$25$25  
Xenon HID headlights $500$500  
Seats and Interior Trim 
All-weather floor mats$75$75$75  
Door sill trim plates$100$100$100  
Leather seating surfaces $900$900  
Manual height adjuster, passenger seat$50    
Manual lumbar adjuster, passenger seat$50    
Manual tilt adjuster, passenger seat$50    
Memory system, driver seat $200$200  
Memory system, passenger seat  $150  
Power 4-way lumbar adjuster, driver seat$150$150$150  
Power 4-way lumbar adjuster, passenger seat $150$150  
Power fore-aft adjuster, passenger seat $100$100  
Power height adjuster, passenger seat $100$100  
Power lumbar adjuster, driver seat   $100$100
Power recliner, passenger seat $100$100  
Power seat belt height adjusters, front row  $25  
Power tilt adjuster, passenger seat $100$100  
Synthetic leather seating surfaces$0  $0$0
Wood trim $300$300  
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500  
Air suspension, auto-leveling and height adjustable  $1000  
Electronic systems calibration selector   $200$200
Total Value of Features$8,330$10,980$12,855$4,000$4,900
Value of Feature Adjustments$4,330$6,980$8,855$0$900
Value of Feature Adjustments-3,977-6,407-8,1240-861

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Specifications Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year20082012
ModelTouaregPrius
Body4dr SUV4dr Hatch
Wheelbase112.4 in106.3 in
Length187.2 in176.4 in
Width75.9 in68.7 in
Height68.0 in58.7 in
Curb Weight5,087 lb.3,043 lb.
Fuel Capacity26.4 gal.11.9 gal.
Row 1 Headroom38.7 in38.6 in
Row 1 Shoulder Room57.7 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.3 in42.5 in
Row 2 Headroom38.3 in37.6 in
Row 2 Shoulder Room57.4 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom35.6 in36.0 in
Cargo Volume,
Minimum
31.0 ft321.6 ft3
Cargo Volume,
Maximum
71.0 ft339.6 ft3

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Option Package Details
Volkswagen Touareg VR6 FSI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

Option Package Details
Volkswagen Touareg V8 FSI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

Option Package Details
Volkswagen Touareg V10 TDI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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