Volkswagen Touareg Volkswagen Touareg 2009 Toyota Prius Toyota Prius 2012

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Volkswagen Touareg vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Invoice Comparison

Lowest Total Price: $30,816

Toyota Prius Five   
Difference: $13,148

Lowest Total Invoice: $28,666

Toyota Prius Five   
Difference: $11,714

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092009200920122012
ModelTouaregTouaregTouaregPriusPrius
TrimVR6 FSIV8 FSIV6 TDIFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $39,300 $48,900 $42,800 $29,805 $39,525
Base Invoice $36,203 $44,997 $39,409 $27,744 $37,945
Technology Package 3,350 3,350 3,350    
All-weather floor mats 289 289 289    
Bluetooth cell phone link 275 275 275    
Floor mats       200 200
Cargo net       51 51
Technology Package 2,959 2,959 2,959    
All-weather floor mats 225 225 225    
Bluetooth cell phone link 243 243 243    
Floor mats       127 127
Cargo net       35 35
Options (change) 3,914 3,914 3,914 251 251
Options (change) 3,427 3,427 3,427 162 162
Destination 750 750 750 760 760
Gas Tax 0 0 -1,150 0 -2,500
Total Price $43,964 $53,564 $46,314 $30,816 $38,036
Total Invoice $40,380 $49,174 $42,436 $28,666 $36,367

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $8,853
TrueDelta Adjusted Invoice Difference: $7,769
Model Year20092009200920122012
ModelTouaregTouaregTouaregPriusPrius
TrimVR6 FSIV8 FSIV6 TDIFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine280hp V6350hp V8225hp V6 D98hp I4 H98hp I4 PiH
TransmissionT6T6T6CVTCVT
DrivetrainAWD w/4LAWD w/4LAWD w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11300, 11300, 11120, 8120, 8
Tire (rear if not all the same)255/60-17275/45-19255/60-17215/45-17195/65-15
Total Price$43,964$53,564$46,314$30,816$38,036
Adjustments for Features-4,295-7,445-4,2950-900
Feature-Adjusted Total Price$39,669$46,119$42,019$30,816$37,136
Cost Above Minimum$0$6,450$2,350$0$6,320
Total Invoice$40,380$49,174$42,436$28,666$36,367
Adjustments for Features-3,945-6,835-3,9350-861
Feature-Adjusted Total Invoice$36,435$42,339$38,501$28,666$35,506
Cost Above Minimum$0$5,904$2,066$0$6,840

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Features Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year20092009200920122012
ModelTouaregTouaregTouaregPriusPrius
TrimVR6 FSIV8 FSIV6 TDIFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100  
CVT   $1000$1000
AWD w/low range$2200$2200$2200  
FWD   $0$0
Accessories 
AC power outlet$100$100$100  
Adaptive cruise control    $600
Cruise control$150$150$150$150 
Heated steering wheel $100   
Power liftgate$350$350$350  
Proximity key   $250$250
Remote app    $25
Remote climate control    $25
Sunshades, second row $125   
Tilt/telescoping steering wheel, manual$250 $250$250$250
Tilt/telescoping steering wheel, power $350   
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0$0
Hill descent control$250$250$250  
Knee airbag, driver   $75$75
Obstacle detection, front$150$150$150  
Obstacle detection, rear$250$250$250  
Radar- or camera-based collision preparation system    $0
Rollover sensor$50$50$50  
Temporary spare tire$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50  
Rear seat pass-through$100$100$100  
Roof rails$250$250$250  
Storage compartment under front seat(s)$50$50$50  
Climate Control 
Automatic air recirculation$100$100$100  
Dual-zone climate control$125$125$125  
Heated windshield washer nozzles$15$15$15  
Rain-sensing wipers$175$175$175  
Rear air vents$100$100$100  
Residual heat$50$50$50  
Variable intermittent wipers   $75$75
Drivetrain 
Lockable center differential$150$150$150  
Engine / Motor 
4 kWh battery pack    $0
Automatic start / stop   $150$150
Exterior 
Bright-finished exhaust tip(s) $25   
Deep-tinted rear windows$275$275$275  
Rear bumper protector$40$40$40  
Sunroof$900$900$900  
Infotainment 
App support   $0$0
Bluetooth audio streaming   $25$25
CD player   $125$125
DVD-compatible player$0$0$0 $0
HD radio   $50$50
Media drive$15$15$15  
MP3-compatible player   $50$50
SD Card slot$25$25$25  
SMS text-to-speech reader   $25$25
Telematics service, such as OnStar    $200
Traffic + travel information   $25$25
Voice control for nav and audio   $100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75   
Auto-dimming passenger-side mirror $75   
Compass$0$0$0  
Digital instruments   $0$0
Head-up display (HUD)    $350
Headlight washers $50 $50$50
Interior ambient lighting$150$150$150  
Large energy flow and fuel economy display   $25$25
LED headlights   $1000$1000
Mirror tilt-down in reverse$25$25$25  
Steering-linked headlights $150   
Tachometer$75$75$75  
Turn signals on or near mirrors$25$25$25  
Xenon HID headlights $500   
Seats and Interior Trim 
All-weather floor mats$75$75$75  
Door sill trim plates$100$100$100  
Leather seating surfaces $900   
Manual height adjuster, passenger seat$50 $50  
Manual lumbar adjuster, passenger seat$50 $50  
Manual tilt adjuster, passenger seat$50 $50  
Memory system, driver seat $200   
Memory system, passenger seat $150   
Power 4-way lumbar adjuster, driver seat$150$150$150  
Power 4-way lumbar adjuster, passenger seat $150   
Power fore-aft adjuster, passenger seat $100   
Power height adjuster, passenger seat $100   
Power lumbar adjuster, driver seat   $100$100
Power recliner, passenger seat $100   
Power tilt adjuster, passenger seat $100   
Synthetic leather seating surfaces$0 $0$0$0
Wood trim $300   
Suspension, Wheels, and Tires 
Electronic systems calibration selector   $200$200
Total Value of Features$8,170$11,320$8,170$3,875$4,775
Value of Feature Adjustments$4,295$7,445$4,295$0$900
Value of Feature Adjustments-3,945-6,835-3,9350-861

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Specifications Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year20092012
ModelTouaregPrius
Body4dr SUV4dr Hatch
Wheelbase112.4 in106.3 in
Length187.2 in176.4 in
Width75.9 in68.7 in
Height68.0 in58.7 in
Curb Weight5,087 lb.3,043 lb.
Fuel Capacity26.4 gal.11.9 gal.
Row 1 Headroom38.7 in38.6 in
Row 1 Shoulder Room57.7 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.3 in42.5 in
Row 2 Headroom38.3 in37.6 in
Row 2 Shoulder Room57.4 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom35.6 in36.0 in
Cargo Volume,
Minimum
31.0 ft321.6 ft3
Cargo Volume,
Maximum
71.0 ft339.6 ft3

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Option Package Details
Volkswagen Touareg VR6 FSI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0No
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested87569%
Total Not Requested39031%

Option Package Details
Volkswagen Touareg V8 FSI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0No
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested87569%
Total Not Requested39031%

Option Package Details
Volkswagen Touareg V6 TDI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0No
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested87569%
Total Not Requested39031%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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