Volkswagen Touareg Volkswagen Touareg 2010 Toyota Prius Toyota Prius 2017

We are 103,000+ car owners sharing real-world car information.

Join Us

Volkswagen Touareg vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Invoice Comparison

Lowest Total Price: $32,043

Toyota Prius Four   
Difference: $15,096

Lowest Total Invoice: $29,669

Toyota Prius Four   
Difference: $13,572

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102017
ModelTouaregTouaregPrius
TrimVR6 FSIV6 TDIFour
Body4dr SUV4dr SUV4dr Hatch
Base Price $40,850 $44,350 $29,135
Base Invoice $37,624 $40,830 $27,122
Technology Package 5,200 5,200  
All-weather floor mats 289 289 100
Floor mats     225
Advanced Technology Package     1,350
Cargo net     49
Illuminated door sill trim plates     299
Technology Package 4,592 4,592  
All-weather floor mats 225 225 60
Floor mats     140
Advanced Technology Package     1,202
Cargo net     35
Illuminated door sill trim plates     225
Options (change) 5,489 5,489 2,023
Options (change) 4,817 4,817 1,662
Destination 800 800 885
Gas Tax 0 -1,150 0
Total Price $47,139 $49,489 $32,043
Total Invoice $43,241 $45,297 $29,669

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Volkswagen Touareg dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $13,076
TrueDelta Adjusted Invoice Difference: $11,719
Model Year201020102017
ModelTouaregTouaregPrius
TrimVR6 FSIV6 TDIFour
Body4dr SUV4dr SUV4dr Hatch
Engine280hp V6225hp V6 D95hp I4 H
TransmissionT6T6CVT
DrivetrainAWD w/4LAWD w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11300, 11?, 6
Tire (rear if not all the same)255/60-17255/60-17195/65-15
Total Price$47,139$49,489$32,043
Adjustments for Features-2,020-2,0200
Feature-Adjusted Total Price$45,119$47,469$32,043
Cost Above Minimum$0$2,350$0
Total Invoice$43,241$45,297$29,669
Adjustments for Features-1,853-1,8490
Feature-Adjusted Total Invoice$41,388$43,448$29,669
Cost Above Minimum$0$2,060$0

Return to top

Features Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year201020102017
ModelTouaregTouaregPrius
TrimVR6 FSIV6 TDIFour
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
AWD w/low range$2200$2200 
FWD  $0
Accessories 
AC power outlet$100$100 
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Power liftgate$350$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Hill descent control$250$250 
Knee airbag, driver  $75
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rollover sensor$50$50 
Seat cushion airbag, passenger  $75
Temporary spare tire$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Console with shifter$150$150 
Console without shifter  $150
Rear seat pass-through$100$100 
Roof rails$250$250 
Storage compartment under front seat(s)$50$50 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rear air vents$100$100 
Residual heat$50$50 
Drivetrain 
Lockable center differential$150$150 
Engine / Motor 
Automatic start / stop  $150
Exterior 
Active grille shutters  $0
Deep-tinted rear windows$275$275 
Rear bumper protector$40$40 
Rear spoiler$200$200 
Infotainment 
App support  $0
Bluetooth audio streaming  $25
CD player  $125
HD radio  $50
Media drive$15$15 
MP3-compatible player  $50
SD Card slot$25$25 
Siri Eyes Free support  $0
SMS text-to-speech reader  $25
Traffic + travel information  $25
Voice control for nav and audio  $100
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Compass$0$0 
Detailed driving style feedback  $100
Digital instruments  $0
Fog lights$125$125 
Head-up display (HUD)  $350
Headlight washers$50$50 
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights, single projector or low beam only  $750
Mirror tilt-down in reverse$25$25 
Steering-linked headlights$150$150 
Tachometer$75$75 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Leather-wrapped steering wheel$150$150 
Manual height adjuster, passenger seat$50$50 
Manual lumbar adjuster, passenger seat$50$50 
Manual tilt adjuster, passenger seat$50$50 
Power 4-way lumbar adjuster, driver seat$150$150 
Power lumbar adjuster, driver seat  $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Total Value of Features$8,070$8,070$6,050
Value of Feature Adjustments$2,020$2,020$0
Value of Feature Adjustments-1,853-1,8490

Return to top

Specifications Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year20102017
ModelTouaregPrius
Body4dr SUV4dr Hatch
Wheelbase112.4 in106.3 in
Length187.2 in178.7 in
Width75.9 in69.3 in
Height68.0 in58.1 in
Curb Weight5,087 lb.3,076 lb.
Fuel Capacity26.4 gal.11.3 gal.
Row 1 Headroom38.7 in39.4 in
Row 1 Shoulder Room57.7 in55.0 in
Row 1 Hip Room0.0 in53.4 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.3 in37.4 in
Row 2 Shoulder Room57.4 in53.0 in
Row 2 Hip Room0.0 in51.9 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
31.0 ft324.6 ft3
Cargo Volume,
Maximum
71.0 ft362.7 ft3

Return to top

Option Package Details
Volkswagen Touareg VR6 FSI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Steering-linked headlights150No
Xenon HID headlights500Yes
Rearview camera200Yes
Headlight washers50No
DVD-compatible player0Yes
Proximity key250Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested162573%
Total Not Requested59027%

Option Package Details
Volkswagen Touareg V6 TDI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Steering-linked headlights150No
Xenon HID headlights500Yes
Rearview camera200Yes
Headlight washers50No
DVD-compatible player0Yes
Proximity key250Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested162573%
Total Not Requested59027%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all SUVs
See TrueDelta's information for all Volkswagen models.