Volkswagen Touareg Volkswagen Touareg 2010 Toyota Prius Toyota Prius 2016

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Volkswagen Touareg vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Invoice Comparison

Lowest Total Price: $30,158

Toyota Prius Four   
Difference: $16,981

Lowest Total Invoice: $27,966

Toyota Prius Four   
Difference: $15,275

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020162016
ModelTouaregTouaregPriusPrius
TrimVR6 FSIV6 TDIFourFour Touring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $40,850 $44,350 $28,650 $30,000
Base Invoice $37,624 $40,830 $26,671 $27,927
Technology Package 5,200 5,200    
All-weather floor mats 289 289 100 100
Floor mats     225 225
Cargo net     49 49
Illuminated door sill trim plates     299 299
Technology Package 4,592 4,592    
All-weather floor mats 225 225 60 60
Floor mats     140 140
Cargo net     35 35
Illuminated door sill trim plates     225 225
Options (change) 5,489 5,489 673 673
Options (change) 4,817 4,817 460 460
Destination 800 800 835 835
Gas Tax 0 -1,150 0 0
Total Price $47,139 $49,489 $30,158 $31,508
Total Invoice $43,241 $45,297 $27,966 $29,222

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four Touring
TrueDelta Adjusted Price Difference: $12,486
TrueDelta Adjusted Invoice Difference: $11,155
Model Year2010201020162016
ModelTouaregTouaregPriusPrius
TrimVR6 FSIV6 TDIFourFour Touring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine280hp V6225hp V6 D95hp I4 H95hp I4 H
TransmissionT6T6CVTCVT
DrivetrainAWD w/4LAWD w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11300, 11?, 6?, 6
Tire (rear if not all the same)255/60-17255/60-17195/65-15215/45-17
Total Price$47,139$49,489$30,158$31,508
Adjustments for Features-5,220-5,2200-2,075
Feature-Adjusted Total Price$41,919$44,269$30,158$29,433
Cost Above Minimum$0$2,350$725$0
Total Invoice$43,241$45,297$27,966$29,222
Adjustments for Features-4,788-4,7780-1,924
Feature-Adjusted Total Invoice$38,453$40,519$27,966$27,298
Cost Above Minimum$0$2,066$668$0

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Features Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year2010201020162016
ModelTouaregTouaregPriusPrius
TrimVR6 FSIV6 TDIFourFour Touring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100  
CVT  $1000$1000
AWD w/low range$2200$2200  
FWD  $0$0
Accessories 
AC power outlet$100$100  
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Power liftgate$350$350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Forward collision warning   $200
Hill descent control$250$250  
Knee airbag, driver  $75$75
Lane departure prevention, steering-based   $200
Lane departure warning   $200
Obstacle detection, front$150$150  
Obstacle detection, rear$250$250  
Pedestrian detection   $50
Radar- or camera-based collision preparation system   $0
Rollover sensor$50$50  
Seat cushion airbag, passenger  $75$75
Temporary spare tire$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50  
Console with shifter$150$150  
Console without shifter  $150$150
Rear seat pass-through$100$100  
Roof rails$250$250  
Storage compartment under front seat(s)$50$50  
Climate Control 
Automatic air recirculation$100$100  
Dual-zone climate control$125$125  
Heated windshield washer nozzles$15$15  
Rear air vents$100$100  
Residual heat$50$50  
Drivetrain 
Lockable center differential$150$150  
Engine / Motor 
Automatic start / stop  $150$150
Exterior 
Active grille shutters  $0$0
Deep-tinted rear windows$275$275  
Rear bumper protector$40$40  
Rear spoiler$200$200  
Sunroof$900$900  
Infotainment 
App support  $0$0
Bluetooth audio streaming  $25$25
CD player  $125$125
HD radio  $50$50
Media drive$15$15  
MP3-compatible player  $50$50
SD Card slot$25$25  
Siri Eyes Free support  $0$0
SMS text-to-speech reader  $25$25
Traffic + travel information  $25$25
Voice control for nav and audio  $100$100
Wireless charging station  $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200
Compass$0$0  
Detailed driving style feedback  $100$100
Digital instruments  $0$0
Fog lights$125$125 $125
Headlight washers$50$50  
Interior ambient lighting$150$150  
Large energy flow and fuel economy display  $25$25
LED headlights, single projector or low beam only  $750$750
Mirror tilt-down in reverse$25$25  
Steering-linked headlights$150$150  
Tachometer$75$75  
Xenon HID headlights$500$500  
Seats and Interior Trim 
Door sill trim plates$100$100  
Illuminated door sill trim plates  $200$200
Leather-wrapped steering wheel$150$150  
Manual height adjuster, passenger seat$50$50  
Manual lumbar adjuster, passenger seat$50$50  
Manual tilt adjuster, passenger seat$50$50  
Power 4-way lumbar adjuster, driver seat$150$150  
Power lumbar adjuster, driver seat  $100$100
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Total Value of Features$8,970$8,970$3,750$5,825
Value of Feature Adjustments$5,220$5,220$0$2,075
Value of Feature Adjustments-4,788-4,7780-1,924

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Specifications Comparison: Volkswagen Touareg vs. Toyota Prius

Model Year20102016
ModelTouaregPrius
Body4dr SUV4dr Hatch
Wheelbase112.4 in106.3 in
Length187.2 in178.7 in
Width75.9 in69.3 in
Height68.0 in58.1 in
Curb Weight5,087 lb.3,076 lb.
Fuel Capacity26.4 gal.11.3 gal.
Row 1 Headroom38.7 in39.4 in
Row 1 Shoulder Room57.7 in55.0 in
Row 1 Hip Room0.0 in53.4 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.3 in37.4 in
Row 2 Shoulder Room57.4 in53.0 in
Row 2 Hip Room0.0 in51.9 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
31.0 ft324.6 ft3
Cargo Volume,
Maximum
71.0 ft362.7 ft3

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Option Package Details
Volkswagen Touareg VR6 FSI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Steering-linked headlights150No
Xenon HID headlights500Yes
Rearview camera200Yes
Headlight washers50No
DVD-compatible player0Yes
Proximity key250Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested162573%
Total Not Requested59027%

Option Package Details
Volkswagen Touareg V6 TDI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Steering-linked headlights150No
Xenon HID headlights500Yes
Rearview camera200Yes
Headlight washers50No
DVD-compatible player0Yes
Proximity key250Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested162573%
Total Not Requested59027%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Four Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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