short, small, and a 5 door hatch/wagon fit my style. Car is not too overstyled like many cars these days.
Simple and clean surfaces with nice fit and finish and materials. Nice color choice with Gray and black. Simple and clean and not overstyled like the A6 and the new A5.
Tight gaps and soft touch surfaces. Design was allowed to use nice materials to make the car inviting to customers.
I bought the car as an Audi of America vehicle and 900 miles with a CPO warranty and several thousand dollars off the list price...nice deal.