| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A6 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A6 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $64,380 Audi A6 3.0T | |||||
| Difference: $24,865 | |||||
Lowest Total Invoice: $59,936 Audi A6 3.0T | |||||
| Difference: $22,859 | |||||
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| Model Year | 2012 | 2016 | 2016 | 2016 | 2016 |
| Model | A6 | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | 3.0T | 740i | 740i M Sport | 750i | 750i M Sport |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $49,900 | $81,300 | $84,700 | $94,400 | $97,400 |
| Base Invoice | $46,408 | $75,475 | $78,570 | $87,530 | $90,260 |
| Innovation Package | 5,800 | ||||
| Prestige Package | 6,880 | ||||
| Cold Weather Package | 450 | 400 | 400 | 400 | 400 |
| Metallic paint (extra cost) | 475 | ||||
| Driver Assistance Plus II | 1,700 | 1,700 | 1,700 | 1,700 | |
| Driver Assistance Plus | 1,900 | 1,900 | 1,900 | 1,900 | |
| Night vision | 2,300 | 2,300 | 2,300 | 2,300 | |
| Cooled or ventilated front seats | 500 | 500 | 500 | 500 | |
| Temporary spare tire | 150 | 150 | 150 | 150 | |
| Innovation Package | 5,394 | ||||
| Prestige Package | 6,398 | ||||
| Cold Weather Package | 418 | 365 | 365 | 365 | 365 |
| Metallic paint (extra cost) | 443 | ||||
| Driver Assistance Plus II | 1,545 | 1,545 | 1,545 | 1,545 | |
| Driver Assistance Plus | 1,730 | 1,730 | 1,730 | 1,730 | |
| Night vision | 2,095 | 2,095 | 2,095 | 2,095 | |
| Cooled or ventilated front seats | 455 | 455 | 455 | 455 | |
| Temporary spare tire | 135 | 135 | 135 | 135 | |
| Options (change) | 13,605 | 6,950 | 6,950 | 6,950 | 6,950 |
| Options (change) | 12,653 | 6,325 | 6,325 | 6,325 | 6,325 |
| Destination | 875 | 995 | 995 | 995 | 995 |
| Total Price | $64,380 | $89,245 | $92,645 | $102,345 | $105,345 |
| Total Invoice | $59,936 | $82,795 | $85,890 | $94,850 | $97,580 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A6 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A6 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Audi A6 3.0T | |||||
| TrueDelta Adjusted Price Difference: $20,465 | |||||
| TrueDelta Adjusted Invoice Difference: $18,777 | |||||
| Model Year | 2012 | 2016 | 2016 | 2016 | 2016 |
| Model | A6 | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | 3.0T | 740i | 740i M Sport | 750i | 750i M Sport |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 310hp V6 | 320hp I6 | 320hp I6 | 445hp V8 | 445hp V8 |
| Transmission | T8 | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 600, 16 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 245/45-18 | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 |
| Total Price | $64,380 | $89,245 | $92,645 | $102,345 | $105,345 |
| Adjustments for Features | 0 | -4,400 | -4,400 | -5,500 | -5,500 |
| Feature-Adjusted Total Price | $64,380 | $84,845 | $88,245 | $96,845 | $99,845 |
| Cost Above Minimum | $0 | $0 | $3,400 | $12,000 | $15,000 |
| Total Invoice | $59,936 | $82,795 | $85,890 | $94,850 | $97,580 |
| Adjustments for Features | 0 | -4,082 | -4,079 | -5,097 | -5,095 |
| Feature-Adjusted Total Invoice | $59,936 | $78,713 | $81,811 | $89,753 | $92,485 |
| Cost Above Minimum | $0 | $0 | $3,098 | $11,040 | $13,772 |
Features Comparison: Audi A6 vs. BMW 7-Series
| Model Year | 2012 | 2016 | 2016 | 2016 | 2016 |
| Model | A6 | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | 3.0T | 740i | 740i M Sport | 750i | 750i M Sport |
| Body | 4dr Sedan | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| Accessories | |||||
| Adaptive cruise control, all-speed | $850 | ||||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | $1000 | $1000 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Low-speed semi-autonomous driving | $100 | $100 | $100 | $100 | |
| Power door closers | $300 | $300 | $300 | $300 | |
| Power trunk closer | $350 | $350 | $350 | $350 | |
| Remote app | $25 | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | $500 | $500 | |
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Animal detection, night | $50 | $50 | $50 | $50 | |
| Around view cameras | $500 | $500 | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | |
| Collision preparation system, rear | $100 | ||||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | |
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Lane departure warning | $200 | $200 | $200 | $200 | |
| Lane keeping assist | $400 | $400 | $400 | $400 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | |
| Rearview camera | $200 | ||||
| Side collision intervention | $200 | $200 | $200 | $200 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Wide-view front camera | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo net | $40 | ||||
| Ski sack | $50 | $50 | $50 | $50 | |
| Climate Control | |||||
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Exterior | |||||
| Active grille shutters | $0 | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | $0 | |||
| Body kit | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
| Sunroof | $900 | ||||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | |
| CD changer, remote | $200 | ||||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | $100 | |
| iPod integration | $100 | ||||
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | $50 | |
| USB port | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | $0 | |
| Wireless charging station | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | |
| Fog light, rear | $100 | ||||
| Fog lights | $125 | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | $350 | ||
| Headlight washers | $50 | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | ||||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
| Seats and Interior Trim | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | ||||
| Illuminated door sill trim plates | $200 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Memory system, passenger seat | $150 | $150 | |||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | |||
| Power upper seatback recliner, driver seat | $100 | $100 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | |||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | |
| Transmission | |||||
| Launch control | $100 | $100 | $100 | $100 | |
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $6,690 | $11,090 | $11,090 | $12,190 | $12,190 |
| Value of Feature Adjustments | $0 | $4,400 | $4,400 | $5,500 | $5,500 |
| Value of Feature Adjustments | 0 | -4,082 | -4,079 | -5,097 | -5,095 |
Specifications Comparison: Audi A6 vs. BMW 7-Series
| Model Year | 2012 | 2016 |
| Model | A6 | 7-Series |
| Body | 4dr Sedan | 4dr Sedan, ext. |
| Wheelbase | 114.7 in | 126.4 in |
| Length | 193.9 in | 206.6 in |
| Width | 73.8 in | 74.8 in |
| Height | 57.8 in | 58.2 in |
| Curb Weight | 3,683 lb. | 4,226 lb. |
| Fuel Capacity | 19.8 gal. | 20.6 gal. |
| Row 1 Headroom | 37.2 in | 39.9 in |
| Row 1 Shoulder Room | 57.5 in | 61.2 in |
| Row 1 Legroom | 41.3 in | 41.4 in |
| Row 2 Headroom | 37.8 in | 38.9 in |
| Row 2 Shoulder Room | 56.3 in | 61.0 in |
| Row 2 Legroom | 37.4 in | 44.4 in |
| Cargo Volume | 14.1 ft3 | 18.2 ft3 |
Option Package Details
Audi A6 3.0T
| Innovation Package | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Head-up display (HUD) | 350 | Yes |
| LED headlights | 500 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Power-folding mirrors | 50 | Yes |
| Blind spot warning system | 200 | Yes |
| Collision preparation system, rear only | 100 | No |
| Total Requested | 4000 | 98% |
| Total Not Requested | 100 | 2% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Steering-linked headlights | 150 | Yes |
| Body kit | 0 | No |
| Surround sound | 250 | Yes |
| Interior lights, additional | 0 | No |
| Cornering lights | 50 | Yes |
| Proximity key | 250 | Yes |
| Sport front fascia (optional) | 0 | No |
| Rear dual-zone climate control | 125 | Yes |
| Sport rear fascia, e.g. diffuser (optional) | 0 | No |
| Illuminated door sill trim plates | 100 | No |
| Bose, 630W, 14 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Handwriting recognition | 200 | Yes |
| CD changer, remote | 200 | No |
| Xenon HID headlights | 500 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive, large | 15 | Yes |
| Traffic + travel information | 25 | Yes |
| In-vehicle Internet | 150 | Yes |
| Wi-Fi hotspot | 50 | Yes |
| 245/45HR18 tires | 400 | No |
| Total Requested | 3665 | 78% |
| Total Not Requested | 1050 | 22% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 740i
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Headlight washers | 50 | No |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 95% |
| Total Not Requested | 100 | 5% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 600 | 32% |
| Total Not Requested | 1300 | 68% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
BMW 7-Series 740i M Sport
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Headlight washers | 50 | No |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 95% |
| Total Not Requested | 100 | 5% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Wide-view front camera | 150 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Lane departure warning system | 200 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 600 | 32% |
| Total Not Requested | 1300 | 68% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
BMW 7-Series 750i
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Headlight washers | 50 | No |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 95% |
| Total Not Requested | 100 | 5% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 600 | 32% |
| Total Not Requested | 1300 | 68% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
Option Package Details
BMW 7-Series 750i M Sport
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Headlight washers | 50 | No |
| Pedestrian detection, night | 50 | Yes |
| Animal detection, night | 50 | No |
| Total Requested | 1800 | 95% |
| Total Not Requested | 100 | 5% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Lane departure warning system | 200 | No |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 600 | 32% |
| Total Not Requested | 1300 | 68% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
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