| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A6 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A6 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $65,380 Audi A6 3.0T | ||||
| Difference: $15,815 | ||||
Lowest Total Invoice: $60,866 Audi A6 3.0T | ||||
| Difference: $13,849 | ||||
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| Model Year | 2012 | 2012 | 2012 | 2012 |
| Model | A6 | 7-Series | 7-Series | 7-Series |
| Trim | 3.0T | 740i | 750i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $49,900 | $71,000 | $84,300 | $122,600 |
| Base Invoice | $46,408 | $65,500 | $77,735 | $112,970 |
| Prestige Package | 6,880 | |||
| Sport Package | 1,000 | |||
| Innovation Package | 5,800 | |||
| Cold Weather Package | 450 | 1,200 | 800 | |
| Metallic paint (extra cost) | 475 | |||
| Premium Sound Package | 1,800 | |||
| Night vision | 2,600 | 2,600 | 2,600 | |
| Adaptive cruise control, all-speed | 2,400 | 2,400 | 2,400 | |
| Head-up display (HUD) | 1,300 | 1,300 | ||
| Satellite radio - one year subscription | 350 | |||
| Prestige Package | 6,398 | |||
| Sport Package | 930 | |||
| Innovation Package | 5,394 | |||
| Cold Weather Package | 418 | 1,090 | 730 | |
| Metallic paint (extra cost) | 443 | |||
| Premium Sound Package | 1,640 | |||
| Night vision | 2,365 | 2,365 | 2,365 | |
| Adaptive cruise control, all-speed | 2,135 | 2,135 | 2,185 | |
| Head-up display (HUD) | 1,090 | 1,090 | ||
| Satellite radio - one year subscription | 320 | |||
| Options (change) | 14,605 | 9,300 | 7,450 | 5,000 |
| Options (change) | 13,583 | 8,320 | 6,640 | 4,550 |
| Destination | 875 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 1,000 | 1,000 |
| Total Price | $65,380 | $81,195 | $93,645 | $129,495 |
| Total Invoice | $60,866 | $74,715 | $86,270 | $119,415 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A6 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A6 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Audi A6 3.0T | ||||
| TrueDelta Adjusted Price Difference: $18,665 | ||||
| TrueDelta Adjusted Invoice Difference: $16,502 | ||||
| Model Year | 2012 | 2012 | 2012 | 2012 |
| Model | A6 | 7-Series | 7-Series | 7-Series |
| Trim | 3.0T | 740i | 750i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 310hp V6 | 315hp I6 | 400hp V8 | 500hp V8 |
| Transmission | T8 | T6 | T6 | T6 |
| Drivetrain | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 245/45-18 | 245/50-18 | 245/45-19 | 245/35-21 |
| Total Price | $65,380 | $81,195 | $93,645 | $129,495 |
| Adjustments for Features | -2,850 | 0 | -750 | -4,850 |
| Feature-Adjusted Total Price | $62,530 | $81,195 | $92,895 | $124,645 |
| Cost Above Minimum | $0 | $0 | $11,700 | $43,450 |
| Total Invoice | $60,866 | $74,715 | $86,270 | $119,415 |
| Adjustments for Features | -2,653 | 0 | -691 | -4,472 |
| Feature-Adjusted Total Invoice | $58,213 | $74,715 | $85,579 | $114,943 |
| Cost Above Minimum | $0 | $0 | $10,864 | $40,228 |
Features Comparison: Audi A6 vs. BMW 7-Series
| Model Year | 2012 | 2012 | 2012 | 2012 |
| Model | A6 | 7-Series | 7-Series | 7-Series |
| Trim | 3.0T | 740i | 750i | Alpina B7 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
| AWD | $1700 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| Power door closers | $300 | |||
| Power trunk closer | $350 | |||
| Proximity key | $250 | $250 | ||
| Remote app | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | |
| Sunshade, rear, power | $225 | |||
| Sunshades, second row, power | $225 | |||
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Automatic braking, low-speed | $200 | |||
| Blind spot warning system | $200 | |||
| Collision preparation system, rear | $100 | |||
| Rollover sensor | $50 | |||
| Temporary spare tire | $150 | |||
| Tires, run-flat | $150 | $150 | $150 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Cargo net | $40 | |||
| Ski sack | $50 | $50 | $50 | |
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Engine / Motor | ||||
| Regenerative braking | $0 | $0 | $0 | |
| Exterior | ||||
| Body kit | $0 | |||
| Rear spoiler | $200 | |||
| Infotainment | ||||
| CD changer, remote | $200 | $200 | ||
| DVD-compatible player | $0 | $0 | ||
| Handwriting recognition | $200 | |||
| In-vehicle Internet | $150 | |||
| iPod integration | $100 | |||
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | |||
| Instruments, Lights, and Mirrors | ||||
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | $125 | |
| Headlight washers | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | |
| LED headlights | $1000 | |||
| Xenon HID headlights | $500 | $500 | $500 | |
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | ||
| Door sill trim plates | $100 | $100 | $100 | |
| Folding second row seats | $300 | |||
| Illuminated door sill trim plates | $200 | |||
| Leather door panel trim | $250 | $250 | $250 | |
| Massage, driver seat | $100 | |||
| Massage, passenger seat | $100 | |||
| Memory system, passenger seat | $150 | $150 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | |
| Power seatback bolsters, driver seat | $100 | $100 | ||
| Power seatback bolsters, passenger seat | $100 | $100 | ||
| Power thigh support length adjuster, driver seat | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | ||
| Synthetic suede headliner | $650 | |||
| Upholstered instrument panel | $300 | $300 | ||
| Upholstered instrument panel, leather | $1000 | |||
| Suspension, Wheels, and Tires | ||||
| Active stabilizer bars | $500 | |||
| Adaptive dampers - electrical | $500 | $500 | $500 | |
| Sport suspension (upgrade) | $0 | $0 | ||
| Total Value of Features | $6,815 | $3,965 | $4,715 | $8,815 |
| Value of Feature Adjustments | $2,850 | $0 | $750 | $4,850 |
| Value of Feature Adjustments | -2,653 | 0 | -691 | -4,472 |
Specifications Comparison: Audi A6 vs. BMW 7-Series
| Model Year | 2012 | 2012 |
| Model | A6 | 7-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 114.7 in | 120.9 in |
| Length | 193.9 in | 199.8 in |
| Width | 73.8 in | 74.9 in |
| Height | 57.8 in | 58.3 in |
| Curb Weight | 3,683 lb. | 4,345 lb. |
| Fuel Capacity | 19.8 gal. | 21.7 gal. |
| Row 1 Headroom | 37.2 in | 40.6 in |
| Row 1 Shoulder Room | 57.5 in | 59.2 in |
| Row 1 Legroom | 41.3 in | 41.2 in |
| Row 2 Headroom | 37.8 in | 38.5 in |
| Row 2 Shoulder Room | 56.3 in | 57.2 in |
| Row 2 Legroom | 37.4 in | 38.4 in |
| Cargo Volume | 14.1 ft3 | 17.7 ft3 |
Option Package Details
Audi A6 3.0T
| Prestige Package | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Steering-linked headlights | 150 | Yes |
| Body kit | 0 | No |
| Surround sound | 250 | Yes |
| Interior lights, additional | 0 | No |
| Cornering lights | 50 | Yes |
| Proximity key | 250 | Yes |
| Sport front fascia (optional) | 0 | No |
| Rear dual-zone climate control | 125 | Yes |
| Sport rear fascia, e.g. diffuser (optional) | 0 | No |
| Illuminated door sill trim plates | 100 | No |
| Bose, 630W, 14 speakers (with subwoofer) | 350 | No |
| CD changer, remote | 200 | Yes |
| Xenon HID headlights | 500 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| HD radio | 50 | Yes |
| Media drive, large | 15 | Yes |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Wi-Fi hotspot | 50 | No |
| Navigation system | 600 | Yes |
| Handwriting recognition | 200 | No |
| 245/45HR18 tires | 400 | No |
| Total Requested | 3440 | 73% |
| Total Not Requested | 1275 | 27% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Steering-wheel-mounted transmission controls | 100 | Yes |
| 245/45HR18 tires | 400 | No |
| Total Requested | 350 | 47% |
| Total Not Requested | 400 | 53% |
| Innovation Package | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Head-up display (HUD) | 350 | Yes |
| LED headlights | 500 | No |
| Pedestrian detection, night | 50 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Blind spot warning system | 200 | No |
| Collision preparation system, rear only | 100 | No |
| Power-folding mirrors | 50 | Yes |
| Total Requested | 3100 | 76% |
| Total Not Requested | 1000 | 24% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 740i
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 600 | 92% |
| Total Not Requested | 50 | 8% |
| Premium Sound Package | ||
| Feature | Value | Requested? |
| Surround sound | 250 | Yes |
| Unbranded, 600W, 16 speakers (with subwoofer) | 350 | No |
| Satellite radio - one year subscription | 250 | No |
| Total Requested | 250 | 29% |
| Total Not Requested | 600 | 71% |
Option Package Details
BMW 7-Series 750i
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 400 | 89% |
| Total Not Requested | 50 | 11% |
Option Package Details
BMW 7-Series Alpina B7
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
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