Audi A8 / S8 Audi A8 / S8 2017 BMW 3-Series BMW 3-Series 2020

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Audi A8 / S8 vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $53,960

BMW 3-Series 330i   
Difference: $65,740

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720202020
ModelA8 / S83-Series3-Series
TrimS8 Plus330iM340i
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $115,900 $40,750 $54,000
Cold Weather Package 750    
Driver Assistance Package 2,100    
Wood trim 0    
Convenience Tier   1,750  
Obstacle detection, rear   600 600
Sunshade, rear, power   575 575
Executive Tier   3,100 3,100
Premium Tier   2,900 2,900
Luxury Design   0 0
Driving Assistance Package   500 500
Adaptive cruise control, all-speed   1,200 1,200
Heated second row seats   350 350
Heated steering wheel   190 190
Blind spot warning system   500 500
Metallic paint (extra cost)   550 550
Cold Weather Package 698    
Driver Assistance Package 1,954    
Wood trim 0    
Convenience Tier   1,610  
Obstacle detection, rear   550 550
Sunshade, rear, power   530 530
Executive Tier   2,850 2,850
Premium Tier   2,670 2,670
Luxury Design   0 0
Driving Assistance Package   460 460
Adaptive cruise control, all-speed   1,105 1,105
Heated second row seats   320 320
Heated steering wheel   175 175
Blind spot warning system   460 460
Metallic paint (extra cost)   505 505
Options (change) 2,850 12,215 10,465
Options (change) 2,652 11,235 9,625
Destination 950 995 995
Total Price $119,700 $53,960 $65,460

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 3-Series

Lowest Adjusted Price: BMW 3-Series 330i
Lowest Adjusted Invoice: BMW 3-Series M340i
TrueDelta Adjusted Price Difference: $57,000
TrueDelta Adjusted Invoice Difference: $92,678
Model Year201720202020
ModelA8 / S83-Series3-Series
TrimS8 Plus330iM340i
Body4dr Sedan4dr Sedan4dr Sedan
Engine605hp V8255hp I4382hp I6
TransmissionT8T8T8
DrivetrainAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14205, 9600, 16
Tire (rear if not all the same)275/35-21225/45-18225/45-18
Total Price$119,700$53,960$65,460
Adjustments for Features-8,7400-250
Feature-Adjusted Total Price$110,960$53,960$65,210
Cost Above Minimum$0$0$11,250

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Features Comparison: Audi A8 / S8 vs. BMW 3-Series

Model Year201720202020
ModelA8 / S83-Series3-Series
TrimS8 Plus330iM340i
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300
AWD$1700  
RWD $0$0
Accessories 
Active noise reduction$0  
Power door closers$300  
Power trunk closer$350  
Remote app $25$25
Semi-automated parking system $500$500
Sunshades, second row $125$125
Sunshades, second row, power$225  
Tilt/telescoping steering wheel, manual $250$250
Tilt/telescoping steering wheel, power$350  
Brakes, Airbags, and Other Safety 
Collision preparation system, rear$100  
Full-size spare tire$225  
Lane departure prevention, steering-based$200  
Pedestrian detection $50$50
Radar- or camera-based collision preparation system$0  
Rear side airbags$300  
Rollover sensor$50  
Tires, run-flat $150$150
Wide-view rear camera$0  
Cargo Management 
Cargo net$40  
Rear seat pass-through$100  
Ski sack$50  
Climate Control 
Rear air vents with automatic controls$250  
Rear air vents with manual controls $150$150
Rear dual-zone climate control$125  
Engine / Motor 
Automatic start / stop $150$150
Dual-mode exhaust, switchable$500  
Regenerative braking $0$0
Exterior 
Body kit$0  
Laminated front side windows$200  
Laminated rear side windows$100  
Rear spoiler$200  
Infotainment 
4G LTE connectivity $0$0
App support $0$0
Navigation map updates, three years $0$0
S Voice support $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
SD Card slot$25  
Siri Eyes Free support $0$0
Surround sound$250 $250
Telematics service, such as OnStar $200$200
Voice control for external devices $0$0
Wi-Fi hotspot$50  
Instruments, Lights, and Mirrors 
Analog clock$25  
Auto-dimming passenger-side mirror$75  
Cornering lights$50  
Fog light, rear$100  
Fog lights $125$125
Headlight washers$50  
Interior ambient lighting $150$150
Interior ambient lighting, configurable$150  
Large color reconfigurable instrument cluster display $250$250
Seats and Interior Trim 
Cooled or ventilated front seats$300  
Folding second row seats $300$300
Leather door panel trim$250  
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Massage, driver seat$100  
Massage, passenger seat$100  
Memory system, passenger seat$150  
Power headrest height adjuster, driver seat$50  
Power headrest height adjuster, passenger seat$50  
Power seat belt height adjusters, front row$25  
Power thigh bolsters, driver seat$100  
Power thigh bolsters, passenger seat$100  
Power thigh support length adjuster, driver seat$100  
Power thigh support length adjuster, passenger seat$100  
Power upper seatback recliner, driver seat$100  
Power upper seatback recliner, passenger seat$100  
Synthetic suede headliner$650  
Upholstered instrument panel$300  
Suspension, Wheels, and Tires 
Active steering$1000  
Adaptive dampers - electrical$500  
Air suspension, auto-leveling and height adjustable$1000  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$12,815$4,075$4,325
Value of Feature Adjustments$8,740$0$250
Value of Feature Adjustments-8,1330-41

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Specifications Comparison: Audi A8 / S8 vs. BMW 3-Series

Model Year20172020
ModelA8 / S83-Series
Body4dr Sedan4dr Sedan
Wheelbase117.8 in112.2 in
Length202.6 in185.7 in
Width76.7 in71.9 in
Height57.4 in56.8 in
Curb Weight4,686 lb.3,590 lb.
Fuel Capacity21.7 gal.15.6 gal.
Row 1 Headroom37.2 in38.7 in
Row 1 Shoulder Room59.1 in56.0 in
Row 1 Legroom41.4 in42.0 in
Row 2 Headroom38.1 in37.6 in
Row 2 Shoulder Room57.8 in54.6 in
Row 2 Legroom38.7 in35.2 in
Cargo Volume14.2 ft316.9 ft3

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Option Package Details
Audi A8 / S8 S8 Plus

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested130087%
Total Not Requested20013%

Option Package Details
BMW 3-Series 330i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested155086%
Total Not Requested25014%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested170069%
Total Not Requested75031%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested164098%
Total Not Requested252%
Luxury Design
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
BMW 3-Series M340i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested170069%
Total Not Requested75031%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested164098%
Total Not Requested252%
Luxury Design
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

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