Audi A8 Audi A8 2012 BMW 7-Series BMW 7-Series 2019

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Audi A8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $144,175

Audi A8 A8 L W12   
Difference: $13,120

Lowest Total Invoice: $134,237

Audi A8 A8 L W12   
Difference: $12,633

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122019
ModelA87-Series
TrimA8 L W12Alpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $133,500 $139,350
Base Invoice $124,157 $130,275
Driver Assistance Package 3,000  
Executive Rear Seat Package 3,200  
Night vision 2,300 2,300
Driver Assistance Plus II   1,700
Driver Assistance Plus   1,900
Rear Executive Lounge Seating Package   5,750
Luxury Seating Package with Cold Weather   3,900
Synthetic suede headliner   1,400
Dark-colored headliner (optional)   0
Driver Assistance Package 2,790  
Executive Rear Seat Package 2,976  
Night vision 2,139 2,115
Driver Assistance Plus II   1,565
Driver Assistance Plus   1,750
Rear Executive Lounge Seating Package   5,290
Luxury Seating Package with Cold Weather   3,590
Synthetic suede headliner   1,290
Dark-colored headliner (optional)   0
Options (change) 8,500 16,950
Options (change) 7,905 15,600
Destination 875 995
Gas Tax 1,300 0
Total Price $144,175 $157,295
Total Invoice $134,237 $146,870

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 A8 L W12
TrueDelta Adjusted Price Difference: $6,520
TrueDelta Adjusted Invoice Difference: $6,470
Model Year20122019
ModelA87-Series
TrimA8 L W12Alpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Engine500hp W12600hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)14/21 MPG17/25 MPG
Audio (watts, speakers)630, 14600, 16
Tire (rear if not all the same)265/40-20255/40-20
Total Price$144,175$157,295
Adjustments for Features0-6,600
Feature-Adjusted Total Price$144,175$150,695
Total Invoice$134,237$146,870
Adjustments for Features0-6,163
Feature-Adjusted Total Invoice$134,237$140,707

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Features Comparison: Audi A8 vs. BMW 7-Series

Model Year20122019
ModelA87-Series
TrimA8 L W12Alpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet$100 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, road sign aware $1000
Display key $50
Hands-free trunk or liftgate $100
Low-speed semi-autonomous driving $100
Remote app $25
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
Animal detection, night $50
Around view cameras $500
Automatic braking, high-speed or partial $200
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Full-size spare tire$225 
Hill descent control $250
Lane keeping assist $400
Pedestrian detection $50
Rear side airbags$300 
Rearview camera$200 
Side collision intervention $200
Wide-view front camera $150
Cargo Management 
Air-conditioned storage compartment $50
Refrigerated storage compartment$250 
Ski sack $50
Climate Control 
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Raised top speed limiter $0
Exterior 
Active grille shutters $0
Laminated front side windows$200 
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Panoramic sunroof with venting rear panel$1500 
Rear spoiler $200
Infotainment 
4G LTE connectivity $0
App support $0
Concierge Services - 3 year subscription $150
Gesture control system $100
In-vehicle Internet $150
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Text dictation $50
Traffic + travel information $25
Traffic information$25 
Voice control for external devices $0
Voice recorder $0
Wi-Fi hotspot $50
Wireless charging station $75
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming headlights $200
Auto-dimming passenger-side mirror$75 
Compass $0
Fog light, rear$100 
Head-up display (HUD) $350
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
Seats and Interior Trim 
Ceramic controls $0
Door sill trim plates$100 
Heated front row armrests $100
Heated second row armrests $100
Illuminated door sill trim plates $200
Massage, passenger seat $100
Memory system, second row seats$150 
Power headrest height adjuster, passenger seat$50 
Power headrest height adjuster, second row seats $75
Power seat belt height adjusters, front row$25 
Power thigh bolsters, driver seat$100 
Power thigh support length adjuster, passenger seat $100
Power tilt adjuster, second row seats $150
Power upper seatback recliner, passenger seat $100
Power upper seatback recliner, second row seats $150
Upholstered instrument panel$300 
Upholstered instrument panel, leather $1000
Suspension, Wheels, and Tires 
Active stabilizer bars $500
Air suspension, auto-leveling and height adjustable$1000 
Camera-linked adaptive suspension $500
Rear air springs, auto-leveling $350
Rear wheel steering $1500
Sport suspension (upgrade) $0
Transmission 
Launch control $100
Total Value of Features$8,950$15,550
Value of Feature Adjustments$0$6,600
Value of Feature Adjustments0-6,163

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Specifications Comparison: Audi A8 vs. BMW 7-Series

Model Year20122019
ModelA87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in206.6 in
Width76.7 in74.8 in
Height57.9 in58.2 in
Curb Weight4,773 lb.4,755 lb.
Fuel Capacity23.8 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in61.0 in
Row 2 Legroom42.9 in44.4 in
Cargo Volume13.2 ft318.2 ft3

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Option Package Details
Audi A8 A8 L W12

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Total Requested1500100%
Total Not Requested00%
Executive Rear Seat Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Massage, second row seats150Yes
AC power outlet100No
Refrigerated storage compartment200No
Foldaway tray table, second row75Yes
Power footrest, right rear seat250Yes
Total Requested67569%
Total Not Requested30031%

Option Package Details
BMW 7-Series Alpina B7

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested185097%
Total Not Requested503%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested80042%
Total Not Requested110058%
Rear Executive Lounge Seating Package
FeatureValueRequested?
Second-row buckets500Yes
Second-row high console250Yes
Rear seat audio controls25No
Foldaway tray table, second row75Yes
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250Yes
Total Requested227599%
Total Not Requested251%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Power upper seatback recliner, second row seats150No
Total Requested72556%
Total Not Requested57544%

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