BMW 3-Series BMW 3-Series 2012 Audi A7 / S7 Audi A7 / S7 2020

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BMW 3-Series vs. Audi A7 / S7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A7 / S7 Invoice Comparison

Lowest Total Price: $49,045

BMW 3-Series 328i   
Difference: $38,925

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122020
Model3-SeriesA7 / S7
Trim328iS7
Body4dr Wagon4dr Hatch
Base Price $37,500 $83,900
Cold Weather Package 900  
Navigation system 2,150  
Premium Package 1,900  
Obstacle detection, rear 750  
Steering-linked headlights 900  
Satellite radio - one year subscription 350  
Adaptive cruise control 2,400  
Auto-dimming headlights 250  
Proximity key 500  
Metallic paint (extra cost) 550 575
Driver Assistance Package   2,000
Heated second row seats   500
Cold Weather Package 820  
Navigation system 1,955  
Premium Package 1,730  
Obstacle detection, rear 685  
Steering-linked headlights 820  
Satellite radio - one year subscription 320  
Adaptive cruise control 2,135  
Auto-dimming headlights 230  
Proximity key 455  
Metallic paint (extra cost) 500 536
Driver Assistance Package   1,860
Heated second row seats   467
Options (change) 10,650 3,075
Options (change) 9,650 2,863
Destination 895 995
Total Price $49,045 $87,970

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A7 / S7

Lowest Adjusted Price: BMW 3-Series 328i
Lowest Adjusted Invoice: Audi A7 / S7 S7
TrueDelta Adjusted Price Difference: $29,630
TrueDelta Adjusted Invoice Difference: $41,775
Model Year20122020
Model3-SeriesA7 / S7
Trim328iS7
Body4dr Wagon4dr Hatch
Engine230hp I6444hp V6 H
TransmissionM6T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG18/28 MPG
Audio (watts, speakers)180, 8630, 14
Tire (rear if not all the same)225/45-17255/40-20
Total Price$49,045$87,970
Adjustments for Features0-9,295
Feature-Adjusted Total Price$49,045$78,675

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Features Comparison: BMW 3-Series vs. Audi A7 / S7

Model Year20122020
Model3-SeriesA7 / S7
Trim328iS7
Body4dr Wagon4dr Hatch
Transmission and Drivetrain 
6-speed manual$150 
8-speed manually-shiftable automatic $1300
RWD$0 
AWD $1700
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Hands-free trunk or liftgate $100
Power liftgate $350
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, low-speed $200
Blind spot warning system $200
Collision preparation system, rear $100
Forward collision warning $200
Knee airbag, driver $75
Knee airbag, passenger $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Radar- or camera-based collision preparation system $0
Rearview camera $200
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Rear seat pass-through $100
Second-row low console $100
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Rear wiper$175 
Engine / Motor 
Automatic start / stop $150
Dual-mode exhaust, switchable $500
Regenerative braking $0
Exterior 
Laminated front side windows $200
Panoramic sunroof$1200 
Retractable rear spoiler $400
Sunroof $900
Infotainment 
4G LTE connectivity $0
Android Auto support $100
Apple CarPlay support $100
Handwriting recognition $200
In-vehicle Internet $150
iPod integration$100 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
SMS text-to-speech reader$25 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Fog light, rear $100
Fog lights$125 
Headlight washers$50 
LED headlights $1000
Steering-linked headlights$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Floor mats $75
Illuminated door sill trim plates $200
Leather door panel trim $250
Metal pedals $75
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Electronic systems calibration selector $200
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$4,380$13,675
Value of Feature Adjustments$0$9,295
Value of Feature Adjustments0-408

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Specifications Comparison: BMW 3-Series vs. Audi A7 / S7

Model Year20122020
Model3-SeriesA7 / S7
Body4dr Wagon4dr Hatch
Wheelbase108.7 in115.2 in
Length178.2 in195.6 in
Width71.5 in75.1 in
Height55.8 in56.0 in
Curb Weight3,815 lb.4,552 lb.
Fuel Capacity15.9 gal.19.3 gal.
Row 1 Headroom37.4 in37.0 in
Row 1 Shoulder Room55.4 in57.2 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom38.0 in37.1 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Legroom34.6 in37.0 in
Cargo Volume,
Minimum
24.8 ft324.9 ft3
Cargo Volume,
Maximum
58.0 ft30.0 ft3

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Option Package Details
BMW 3-Series 328i

Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested50071%
Total Not Requested20029%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Bluetooth cell phone link100Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Telematics service, such as OnStar200No
Total Requested86578%
Total Not Requested25022%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Power fore-aft adjuster, driver seat100Yes
Total Requested1650100%
Total Not Requested00%

Option Package Details
Audi A7 / S7 S7

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Forward collision warning200No
Lane departure prevention, steering-based200No
Total Requested20012%
Total Not Requested150088%

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