BMW 3-Series BMW 3-Series 2008 Audi A8 Audi A8 2011

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BMW 3-Series vs. Audi A8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A8 Invoice Comparison

Lowest Total Price: $49,195

BMW 3-Series 328i   
Difference: $42,680

Lowest Total Invoice: $45,075

BMW 3-Series 328i   
Difference: $40,431

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820082011
Model3-Series3-SeriesA8
Trim328i335iA8
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $32,700 $39,300 $78,050
Base Invoice $30,085 $36,155 $72,587
Sunshade, rear, power 575 575  
Sport Package 1,700 1,800 5,900
Steering-wheel-mounted transmission controls 100 100  
Premium Package 3,350 2,650  
Navigation system 2,100 2,100  
Steering-linked headlights 800    
Satellite radio - one year subscription 595 595  
Adaptive cruise control 2,400 2,400  
Active steering 1,400 1,400  
Proximity key 500 500  
Obstacle detection, rear 350 350  
HD radio 350 350  
Heated front seats 500 500  
iPod integration 400 400  
Metallic paint (extra cost) 550 550  
Driver Assistance Package     3,000
Convenience Package     2,350
Rear air vents with automatic controls     950
Sunshades, second row, power     750
Sunshade, rear, power 525 525  
Sport Package 1,545 1,640 5,487
Steering-wheel-mounted transmission controls 90 90  
Premium Package 3,050 2,410  
Navigation system 1,910 1,910  
Steering-linked headlights 730    
Satellite radio - one year subscription 540 540  
Adaptive cruise control 2,135 2,135  
Active steering 1,230 1,230  
Proximity key 455 455  
Obstacle detection, rear 320 320  
HD radio 315 315  
Heated front seats 455 455  
iPod integration 365 365  
Metallic paint (extra cost) 500 500  
Driver Assistance Package     2,790
Convenience Package     2,185
Rear air vents with automatic controls     883
Sunshades, second row, power     699
Options (change) 15,670 14,270 12,950
Options (change) 14,165 12,890 12,044
Destination 825 825 875
Total Price $49,195 $54,395 $91,875
Total Invoice $45,075 $49,870 $85,506

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A8

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $32,755
TrueDelta Adjusted Invoice Difference: $31,194
Model Year200820082011
Model3-Series3-SeriesA8
Trim328i335iA8
Body4dr Sedan4dr Sedan4dr Sedan
Engine230hp I6300hp I6372hp V8
TransmissionM6M6T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10300, 13630, 14
Tire (rear if not all the same)225/45-17225/40-18275/35-20
Total Price$49,195$54,395$91,875
Adjustments for Features0-250-9,925
Feature-Adjusted Total Price$49,195$54,145$81,950
Cost Above Minimum$0$4,950$0
Total Invoice$45,075$49,870$85,506
Adjustments for Features0-229-9,237
Feature-Adjusted Total Invoice$45,075$49,641$76,269
Cost Above Minimum$0$4,566$0

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Features Comparison: BMW 3-Series vs. Audi A8

Model Year200820082011
Model3-Series3-SeriesA8
Trim328i335iA8
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
8-speed manually-shiftable automatic  $1300
RWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Power trunk closer  $350
Sunshades, second row$125$125 
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, low-speed  $200
Blind spot warning system  $200
Forward collision warning  $200
Full-size spare tire  $225
Knee airbag, driver  $75
Knee airbag, passenger  $75
Lane departure warning  $200
Obstacle detection, front  $150
Radar- or camera-based collision preparation system  $0
Rear side airbags  $300
Rearview camera  $200
Rollover sensor  $50
Tires, run-flat$150$150 
Cargo Management 
Cargo mat$40$40 
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Drivetrain 
Active rear differential  $500
Infotainment 
Bluetooth audio streaming  $25
DVD-compatible player  $0
Handwriting recognition  $200
iPod integration$100$100 
Media drive  $15
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Surround sound $250$250
Telematics service, such as OnStar$200$200 
USB port  $25
Instruments, Lights, and Mirrors 
Analog clock  $25
Compass$0$0 
Cornering lights  $50
Fog light, rear  $100
Headlight washers  $50
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Floor mats  $75
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, passenger seat  $150
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power seat belt height adjusters, front row  $25
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power upper seatback recliner, driver seat  $100
Power upper seatback recliner, passenger seat  $100
Upholstered instrument panel  $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500
Air suspension, auto-leveling and height adjustable  $1000
Electronic systems calibration selector  $200
Total Value of Features$2,115$2,365$12,040
Value of Feature Adjustments$0$250$9,925
Value of Feature Adjustments0-229-9,237

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Specifications Comparison: BMW 3-Series vs. Audi A8

Model Year20082011
Model3-SeriesA8
Body4dr Sedan4dr Sedan
Wheelbase108.7 in117.8 in
Length178.2 in202.2 in
Width71.5 in76.7 in
Height55.9 in57.5 in
Curb Weight3,341 lb.4,410 lb.
Fuel Capacity15.9 gal.23.8 gal.
Row 1 Headroom38.5 in37.2 in
Row 1 Shoulder Room55.4 in59.1 in
Row 1 Legroom41.5 in41.4 in
Row 2 Headroom37.5 in38.1 in
Row 2 Shoulder Room55.1 in57.8 in
Row 2 Legroom34.6 in38.7 in
Cargo Volume12.0 ft313.2 ft3

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Option Package Details
BMW 3-Series 328i

Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
225/45VR17 tires200No
255/40VR17 tires200No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested55052%
Total Not Requested50048%
Premium Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Total Requested265093%
Total Not Requested2007%

Option Package Details
BMW 3-Series 335i

Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
225/40WR18 tires200No
255/35WR18 tires200No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested55052%
Total Not Requested50048%
Premium Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested175090%
Total Not Requested20010%

Option Package Details
Audi A8 A8

Rear air vents with automatic controls
FeatureValueRequested?
Rear air vents with automatic controls150No
Rear dual-zone climate control125No
Total Requested00%
Total Not Requested275100%
Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Active steering1000Yes
275/35YR20 tires400No
Active rear differential500No
Wood trim, expanded coverage0No
Cooled or ventilated front seats300No
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Total Requested145048%
Total Not Requested160052%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Steering-wheel-mounted transmission controls100Yes
Adaptive cruise control, all-speed700No
Blind spot warning system200No
Automatic braking, low-speed200No
Forward collision alert200No
Total Requested1006%
Total Not Requested150094%
Convenience Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200No
Power decklid350No
Proximity key250Yes
Total Requested50042%
Total Not Requested70058%

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