2012 BMW 3-Series BMW 3-Series 2012 2010 BMW 3-Series BMW 3-Series 2010

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2012 BMW 3-Series vs. 2010 BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2012 BMW 3-Series vs. 2010 BMW 3-Series Invoice Comparison

Lowest Total Price: $50,495

2012 BMW 3-Series 328i   
Difference: $17,360

Lowest Total Invoice: $46,565

2012 BMW 3-Series 328i   
Difference: $16,115

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122010
Model3-Series3-Series3-Series
Trim328i335iM3
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $55,400
Base Invoice $32,290 $39,190 $51,150
BMW Assist 650 650  
Technology Package 2,550 2,550 3,250
Premium Package 3,600 1,900 2,000
Sport Line 2,500 1,700  
Steering-linked headlights 900    
Sunshade, rear, power 575 575 575
Metallic paint (extra cost) 550 550 550
Satellite radio - one year subscription 350 350 350
Obstacle detection, rear 750 750 380
Alarm 400   400
Heated front seats 500 500 500
Folding second row seats 475 475 475
Adaptive dampers - electrical 900 900  
iPod integration     400
HD radio     350
Sunroof     1,050
Rear spoiler     0
BMW Assist 590 590  
Technology Package 2,320 2,320 2,960
Premium Package 3,275 1,730 1,820
Sport Line 2,275 1,545  
Steering-linked headlights 820    
Sunshade, rear, power 525 525 525
Metallic paint (extra cost) 500 500 500
Satellite radio - one year subscription 320 320 320
Obstacle detection, rear 685 685 345
Alarm 365   365
Heated front seats 455 455 455
Folding second row seats 430 430 430
Adaptive dampers - electrical 820 820  
iPod integration     365
HD radio     315
Sunroof     955
Rear spoiler     0
Options (change) 14,700 10,900 10,280
Options (change) 13,380 9,920 9,355
Destination 895 895 875
Gas Tax 0 0 1,300
Total Price $50,495 $54,195 $67,855
Total Invoice $46,565 $50,005 $62,680

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: 2012 BMW 3-Series vs. 2010 BMW 3-Series

Lowest Adjusted Price and Invoice: 2012 BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $17,945
TrueDelta Adjusted Invoice Difference: $16,654
Model Year201220122010
Model3-Series3-Series3-Series
Trim328i335iM3
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6414hp V8
TransmissionM6M6M6
DrivetrainRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 6
Tire (rear if not all the same)225/45-18225/45-18245/40-18
Total Price$50,495$54,195$67,855
Adjustments for Features-585-5850
Feature-Adjusted Total Price$49,910$53,610$67,855
Cost Above Minimum$0$3,700$0
Total Invoice$46,565$50,005$62,680
Adjustments for Features-539-5400
Feature-Adjusted Total Invoice$46,026$49,465$62,680
Cost Above Minimum$0$3,439$0

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Features Comparison: 2012 BMW 3-Series vs. 2010 BMW 3-Series

Model Year201220122010
Model3-Series3-Series3-Series
Trim328i335iM3
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150$150
RWD$0$0$0
Accessories 
Hands-free trunk or liftgate$100$100 
Remote app$25$25 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Obstacle detection, front$150$150 
Tires, run-flat$150$150 
Cargo Management 
Cargo mat  $40
Rear seat pass-through  $100
Ski sack  $50
Climate Control 
Residual heat$50$50 
Drivetrain 
Limited-slip rear differential  $300
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)  $25
Rear spoiler  $200
Sport rocker panels (optional)  $0
Infotainment 
Bluetooth audio streaming$25$25 
iPod integration  $100
SMS text-to-speech reader$25$25 
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Fog lights$125$125 
Head-up display (HUD)$350$350 
Seats and Interior Trim 
Aluminum trim  $100
Door sill trim plates$100$100 
Floor mats$75$75 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0$0 
Ultra-sport suspension (upgrade)  $0
Total Value of Features$1,650$1,650$1,065
Value of Feature Adjustments$585$585$0
Value of Feature Adjustments-539-5400

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Specifications Comparison: 2012 BMW 3-Series vs. 2010 BMW 3-Series

Model Year20122010
Model3-Series3-Series
Body4dr Sedan4dr Sedan
Wheelbase110.6 in108.7 in
Length182.5 in178.2 in
Width71.3 in71.5 in
Height56.3 in55.9 in
Curb Weight3,407 lb.3,341 lb.
Fuel Capacity15.8 gal.15.9 gal.
Row 1 Headroom40.3 in38.5 in
Row 1 Shoulder Room55.1 in55.4 in
Row 1 Legroom42.0 in41.5 in
Row 2 Headroom37.7 in37.5 in
Row 2 Shoulder Room55.1 in55.1 in
Row 2 Legroom35.1 in34.6 in
Cargo Volume13.0 ft312.0 ft3

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Option Package Details
2012 BMW 3-Series 328i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested20073%
Total Not Requested7527%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested370097%
Total Not Requested1003%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100No
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested65057%
Total Not Requested50043%

Option Package Details
2012 BMW 3-Series 335i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested20073%
Total Not Requested7527%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested145094%
Total Not Requested1006%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100No
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested65057%
Total Not Requested50043%

Option Package Details
2010 BMW 3-Series M3

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Folding second row seats
FeatureValueRequested?
Folding second row seats300Yes
Second-row 2-section 3-person split bench100No
Rear seat pass-through100No
Ski sack50No
Total Requested30055%
Total Not Requested25045%
Technology Package
FeatureValueRequested?
Adaptive shocks - electrical500Yes
Navigation system600Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Electronic systems calibration selector200Yes
Total Requested1690100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces450Yes
Universal garage door opener100Yes
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Aluminum trim100No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested105091%
Total Not Requested1009%

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