BMW 3-Series BMW 3-Series 2019 Ford Taurus Ford Taurus 2016

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BMW 3-Series vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Ford Taurus Invoice Comparison

Lowest Total Price: $43,715

Ford Taurus Limited   
Difference: $11,745

Lowest Total Invoice: $41,392

Ford Taurus Limited   
Difference: $10,813

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  Down Payment Interest Rate Term
Model Year20192016
Model3-SeriesTaurus
Trim330iLimited
Body4dr Sedan4dr Sedan
Base Price $40,250 $34,460
Base Invoice $38,115 $32,565
Luxury Design 0  
Convenience Tier 1,750  
Executive Tier 3,100  
Obstacle detection, rear 600  
Premium Tier 2,900  
Driving Assistance Package 500  
Metallic paint (extra cost) 550  
Heated second row seats 350  
Sunshade, rear, power 575  
Heated steering wheel 190  
Blind spot warning system 500  
AWD 2,000 1,850
Adaptive cruise control, all-speed 1,200  
Navigation system   795
Multicontour seats   595
Package 301A / 401A   2,150
Driver Assist Package   1,995
Sunroof   995
Luxury Design 0  
Convenience Tier 1,610  
Executive Tier 2,850  
Obstacle detection, rear 550  
Premium Tier 2,670  
Driving Assistance Package 460  
Metallic paint (extra cost) 505  
Heated second row seats 320  
Sunshade, rear, power 530  
Heated steering wheel 175  
Blind spot warning system 460  
AWD 1,860 1,748
Adaptive cruise control, all-speed 1,105  
Navigation system   755
Multicontour seats   565
Package 301A / 401A   2,044
Driver Assist Package   1,895
Sunroof   945
Options (change) 14,215 8,380
Options (change) 13,095 7,952
Destination 995 875
Total Price $55,460 $43,715
Total Invoice $52,205 $41,392

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TrueDelta Value Comparison: BMW 3-Series vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $8,320
TrueDelta Adjusted Invoice Difference: $7,589
Model Year20192016
Model3-SeriesTaurus
Trim330iLimited
Body4dr Sedan4dr Sedan
Engine255hp I4288hp V6
TransmissionT8T6
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)25/34 MPG17/24 MPG
Audio (watts, speakers)205, 9390, 12
Tire (rear if not all the same)225/45-18255/45-19
Total Price$55,460$43,715
Adjustments for Features-3,4250
Feature-Adjusted Total Price$52,035$43,715
Total Invoice$52,205$41,392
Adjustments for Features-3,2240
Feature-Adjusted Total Invoice$48,981$41,392

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Features Comparison: BMW 3-Series vs. Ford Taurus

Model Year20192016
Model3-SeriesTaurus
Trim330iLimited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
6-speed manually-shiftable automatic $1100
AWD$1700$1700
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Hands-free trunk or liftgate$100 
Keyless entry keypad $50
Power-adjustable pedals $125
Remote app$25 
Remote start $150
Remote window/roof operation$15 
Sunshades, second row$125 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats$0 
Around view cameras$500 
Automatic braking, low-speed$200 
Cross-traffic warning, rear $100
Curve control $50
Driver drowsiness monitor $150
Hill descent control$250 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Lane departure prevention, steering-based $200
Pedestrian detection$50 
Radar- or camera-based collision preparation system $0
Rearview camera $200
Rollover sensor $50
Safety key $5
Temporary spare tire $150
Tires, run-flat$150 
Torque vectoring, brake-based $100
Vehicle health reports $0
Wide-view front camera$150 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Overhead sunglass holder $25
Climate Control 
Automatic air recirculation$100 
Heated windshield washer nozzles$15 
Rear air vents $100
Rear air vents with manual controls$150 
Residual heat$50 
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Infotainment 
4G LTE connectivity$0 
DVD-compatible player$0 
Handwriting recognition$200 
In-vehicle Internet$150 
Media drive$15 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
Siri Eyes Free support$0 
SMS text-to-speech reader $25
Surround sound $250
Telematics service, such as OnStar$200 
Instruments, Lights, and Mirrors 
Fog lights$125 
Head-up display (HUD)$350 
LED headlights$1000 
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Cooled or ventilated front seats $300
Leather-wrapped steering wheel$150 
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Massage, driver seat $100
Massage, passenger seat $100
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Wood trim$300 
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$9,820$6,395
Value of Feature Adjustments$3,425$0
Value of Feature Adjustments-3,2240

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Specifications Comparison: BMW 3-Series vs. Ford Taurus

Model Year20192016
Model3-SeriesTaurus
Body4dr Sedan4dr Sedan
Wheelbase112.2 in112.9 in
Length185.7 in202.9 in
Width71.9 in76.2 in
Height56.8 in60.7 in
Curb Weight3,772 lb.4,196 lb.
Fuel Capacity15.6 gal.20.0 gal.
Row 1 Headroom38.7 in39.0 in
Row 1 Shoulder Room56.0 in57.9 in
Row 1 Hip Room0.0 in56.3 in
Row 1 Legroom42.0 in41.9 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room54.6 in56.9 in
Row 2 Hip Room0.0 in55.8 in
Row 2 Legroom35.2 in38.1 in
Cargo Volume16.9 ft320.1 ft3

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Option Package Details
BMW 3-Series 330i

Luxury Design
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested145081%
Total Not Requested35019%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250Yes
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500Yes
Around view cameras300No
Wide-view front camera150No
Total Requested185076%
Total Not Requested60024%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested40062%
Total Not Requested25038%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Multicontour seats
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Total Requested20050%
Total Not Requested20050%
Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200Yes
Rain-sensing wipers100Yes
Sunshade, rear, power225Yes
Heated steering wheel100Yes
Auto-dimming driver-side mirror75Yes
Surround sound250No
Auto-dimming headlights200Yes
HD radio50Yes
Blind spot warning system200Yes
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested115059%
Total Not Requested80041%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Parking guidance system - active500Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested150081%
Total Not Requested35019%

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