BMW 3-Series BMW 3-Series 2012 Mercedes-Benz S-Class Mercedes-Benz S-Class 2012

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BMW 3-Series vs. Mercedes-Benz S-Class Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Mercedes-Benz S-Class Invoice Comparison

Lowest Total Price: $51,870

BMW 3-Series 328i   
Difference: $92,345

Lowest Total Invoice: $47,840

BMW 3-Series 328i   
Difference: $86,411

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122012
Model3-Series3-SeriesS-Class
Trim328i335iS63 AMG
Body4dr Sedan4dr Sedan4dr Sedan, ext.
Base Price $34,900 $42,400 $139,300
Base Invoice $32,290 $39,190 $129,549
Sport Line 2,500 1,700  
Premium Package 3,600 1,900  
Technology Package 2,550 2,550  
BMW Assist 650 650  
Cold Weather Package 1,350 1,350  
Steering-linked headlights 900    
Obstacle detection, rear 750 750  
Sunshade, rear, power 575 575  
Metallic paint (extra cost) 550 550  
Steering-wheel-mounted transmission controls 500 500  
Rearview camera 400 400  
Adaptive dampers - electrical 900 900  
Satellite radio - one year subscription 350 350  
Semi-automated parking system 500 500  
Rear Seat Package     3,040
Heated steering wheel     0
Sport Line 2,275 1,545  
Premium Package 3,275 1,730  
Technology Package 2,320 2,320  
BMW Assist 590 590  
Cold Weather Package 1,230 1,230  
Steering-linked headlights 820    
Obstacle detection, rear 685 685  
Sunshade, rear, power 525 525  
Metallic paint (extra cost) 500 500  
Steering-wheel-mounted transmission controls 475 475  
Rearview camera 365 365  
Adaptive dampers - electrical 820 820  
Satellite radio - one year subscription 320 320  
Semi-automated parking system 455 455  
Rear Seat Package     2,827
Heated steering wheel     0
Options (change) 16,075 12,675 3,040
Options (change) 14,655 11,560 2,827
Destination 895 895 875
Gas Tax 0 0 1,000
Total Price $51,870 $55,970 $144,215
Total Invoice $47,840 $51,645 $134,251

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Mercedes-Benz S-Class

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $82,495
TrueDelta Adjusted Invoice Difference: $77,242
Model Year201220122012
Model3-Series3-SeriesS-Class
Trim328i335iS63 AMG
Body4dr Sedan4dr Sedan4dr Sedan, ext.
Engine240hp I4300hp I6536hp V8
TransmissionM6M6T7
DrivetrainRWDRWDRWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG15/23 MPG
Audio (watts, speakers)?, 9?, 9600, 14
Tire (rear if not all the same)225/45-18225/45-18255/35-20
Total Price$51,870$55,970$144,215
Adjustments for Features00-9,850
Feature-Adjusted Total Price$51,870$55,970$134,365
Cost Above Minimum$0$4,100$0
Total Invoice$47,840$51,645$134,251
Adjustments for Features00-9,169
Feature-Adjusted Total Invoice$47,840$51,645$125,082
Cost Above Minimum$0$3,805$0

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Features Comparison: BMW 3-Series vs. Mercedes-Benz S-Class

Model Year201220122012
Model3-Series3-SeriesS-Class
Trim328i335iS63 AMG
Body4dr Sedan4dr Sedan4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manual$150$150 
7-speed manually-shiftable automatic  $1200
RWD$0$0$0
Accessories 
AC power outlet  $100
Hands-free trunk or liftgate$100$100 
Parking guidance system - passive  $250
Power door closers  $300
Power trunk closer  $350
Remote app$25$25 
Semi-automated parking system$500$500 
Sunshades, second row$125$125 
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Brake- or yaw-sensor-initiated collision preparation system  $0
Driver drowsiness monitor  $150
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Rear side airbags  $300
Rollover sensor  $50
Temporary spare tire  $150
Tires, run-flat$150$150 
Torque vectoring, brake-based  $100
Cargo Management 
Cargo net  $40
Console with shifter$150$150 
Console without shifter  $150
Overhead sunglass holder  $25
Storage compartment under front seat(s)  $50
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear dual-zone climate control  $125
Wiper de-icer  $25
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Body kit  $0
Bright-finished exhaust tip(s)  $25
Laminated front side windows  $200
Infotainment 
Aux input$50$50 
Bluetooth audio streaming$25$25 
CD changer, in-dash  $325
CD player$125$125 
DVD-Audio-compatible player  $0
iPod integration  $100
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
SMS text-to-speech reader$25$25 
Surround sound  $250
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Auto-dimming passenger-side mirror$75$75 
Chronometer  $100
Cornering lights  $50
Digital instruments  $0
Fog light, rear  $100
Head-up display (HUD)$350$350 
Illuminated vanity mirrors, rear seat  $100
Seats and Interior Trim 
Automatic seat bolsters, driver  $300
Automatic seat bolsters, front passenger  $300
Cooled or ventilated front seats  $300
Cooled or ventilated second row seats  $200
Folding second row seats$300$300 
Leather door panel trim  $250
Leather-wrapped steering wheel$150$150 
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, passenger seat  $150
Memory system, second row seats  $150
Metal pedals  $75
Power headrest height adjuster, driver seat  $50
Power headrest height adjuster, passenger seat  $50
Power headrest height adjuster, second row seats  $75
Power recliner, second row seats  $150
Power seat belt height adjusters, front row  $25
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power thigh support length adjuster, driver seat  $100
Power thigh support length adjuster, passenger seat  $100
Power tilt adjuster, second row seats  $150
Power-folding headrests, second row seats  $50
Synthetic suede headliner  $650
Upholstered instrument cluster hood, leather  $200
Wood trim  $300
Wood/leather-wrapped steering wheel  $150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 
Adaptive hydraulic struts, auto-leveling and ht. adjustable  $4000
Crosswind stabilization  $50
Electronic systems calibration selector$200$200 
Transmission 
Launch control  $100
Total Value of Features$4,140$4,140$13,990
Value of Feature Adjustments$0$0$9,850
Value of Feature Adjustments00-9,169

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Specifications Comparison: BMW 3-Series vs. Mercedes-Benz S-Class

Model Year20122012
Model3-SeriesS-Class
Body4dr Sedan4dr Sedan, ext.
Wheelbase110.6 in124.6 in
Length182.5 in206.5 in
Width71.3 in73.7 in
Height56.3 in58.0 in
Curb Weight3,759 lb.4,916 lb.
Fuel Capacity15.8 gal.23.8 gal.
Row 1 Headroom40.3 in37.8 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Hip Room0.0 in59.9 in
Row 1 Legroom42.0 in41.9 in
Row 2 Headroom37.7 in38.5 in
Row 2 Shoulder Room55.1 in58.7 in
Row 2 Hip Room0.0 in59.4 in
Row 2 Legroom35.1 in42.3 in
Cargo Volume13.0 ft316.4 ft3

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Option Package Details
BMW 3-Series 328i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested75065%
Total Not Requested40035%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Auto-dimming passenger-side mirror75No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested362595%
Total Not Requested1755%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72567%
Total Not Requested36533%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested20073%
Total Not Requested7527%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300No
Heated steering wheel100Yes
Headlight washers50Yes
Second-row 3-section 3-person split bench150Yes
Total Requested70070%
Total Not Requested30030%

Option Package Details
BMW 3-Series 335i

Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100Yes
Total Requested75065%
Total Not Requested40035%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Auto-dimming passenger-side mirror75No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Total Requested137589%
Total Not Requested17511%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72567%
Total Not Requested36533%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested20073%
Total Not Requested7527%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300No
Heated steering wheel100Yes
Headlight washers50Yes
Second-row 3-section 3-person split bench150Yes
Total Requested70070%
Total Not Requested30030%

Option Package Details
Mercedes-Benz S-Class S63 AMG

Heated steering wheel
FeatureValueRequested?
Heated steering wheel100Yes
Wood/leather-wrapped steering wheel0No
Total Requested100100%
Total Not Requested00%
Rear Seat Package
FeatureValueRequested?
Heated second row seats200Yes
Cooled or ventilated second row seats200No
Rear air vents with automatic controls150No
Power recliner, second row seats150No
Second-row 3-section 3-person split bench150Yes
Memory system, second row seats150No
Rear dual-zone climate control125No
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Total Requested35026%
Total Not Requested100074%

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