BMW 3-Series BMW 3-Series 2010 Toyota Mirai Toyota Mirai 2018

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BMW 3-Series vs. Toyota Mirai Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Mirai Invoice Comparison

Lowest Total Price: $45,515

BMW 3-Series 328i   
Difference: $13,745

Lowest Total Invoice: $41,965

BMW 3-Series 328i   
Difference: $14,960

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  Down Payment Interest Rate Term
Model Year2010201020102018
Model3-Series3-Series3-SeriesMirai
Trim328i335i335dBase
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $33,150 $40,600 $43,950 $58,365
Base Invoice $30,680 $37,530 $40,615 $56,030
Steering-linked headlights 900      
Navigation system 2,100 2,100 2,100  
Obstacle detection, rear 750 750 750  
Adaptive cruise control 2,400 2,400 2,400  
Metallic paint (extra cost) 550 550 550  
Heated steering wheel 190 190 190  
Heated front seats 500 500 500  
Auto-dimming headlights 250      
Premium Package 2,650      
Proximity key 500 500 500  
HD radio 350 350 350  
Satellite radio - one year subscription 350 350 350  
Telematics service, such as OnStar   750 750  
Steering-linked headlights 820      
Navigation system 1,910 1,910 1,910  
Obstacle detection, rear 685 685 685  
Adaptive cruise control 2,135 2,135 2,135  
Metallic paint (extra cost) 500 500 500  
Heated steering wheel 175 175 175  
Heated front seats 455 455 455  
Auto-dimming headlights 230      
Premium Package 2,410      
Proximity key 455 455 455  
HD radio 315 315 315  
Satellite radio - one year subscription 320 320 320  
Telematics service, such as OnStar   685 685  
Options (change) 11,490 8,440 8,440 0
Options (change) 10,410 7,635 7,635 0
Destination 875 875 875 895
Gas Tax 0 0 -900 0
Total Price $45,515 $49,915 $52,365 $59,260
Total Invoice $41,965 $46,040 $48,225 $56,925

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Toyota Mirai dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 3-Series vs. Toyota Mirai

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $14,905
TrueDelta Adjusted Invoice Difference: $15,999
Model Year2010201020102018
Model3-Series3-Series3-SeriesMirai
Trim328i335i335dBase
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine230hp I6300hp I6265hp I6 D151hp FC
TransmissionM6M6T6A1
DrivetrainRWDRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 11
Tire (rear if not all the same)225/45-17225/45-17225/45-17215/55-17
Total Price$45,515$49,915$52,365$59,260
Adjustments for Features-1,9500-950-790
Feature-Adjusted Total Price$43,565$49,915$51,415$58,470
Cost Above Minimum$0$6,350$7,850$0
Total Invoice$41,965$46,040$48,225$56,925
Adjustments for Features-1,7980-875-759
Feature-Adjusted Total Invoice$40,167$46,040$47,350$56,166
Cost Above Minimum$0$5,873$7,183$0

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Features Comparison: BMW 3-Series vs. Toyota Mirai

Model Year2010201020102018
Model3-Series3-Series3-SeriesMirai
Trim328i335i335dBase
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100 
1-speed automatic   $800
RWD$0$0$0 
FWD   $0
Accessories 
Adaptive cruise control$600$600$600 
Adaptive cruise control, all-speed   $850
Remote window/roof operation$15$15$15 
Tilt/telescoping steering wheel, manual$250$250$250 
Tilt/telescoping steering wheel, power   $350
Universal garage door opener$100   
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0 
Automatic braking, high-speed or partial   $200
Blind spot warning system   $200
Cross-traffic warning, rear   $100
Forward collision warning   $200
Knee airbag, driver   $75
Lane departure warning   $200
Radar- or camera-based collision preparation system   $0
Rearview camera   $200
Seat cushion airbag, passenger   $75
Tires, run-flat$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo mat$40$40$40 
Console with shifter$150$150$150 
Console without shifter   $150
Second-row high console   $250
Climate Control 
Automatic air recirculation$100$100$100 
Heated windshield washer nozzles$15$15$15 
Interior air filter$0$0$0 
Rear air vents   $100
Rear air vents with manual controls$150$150$150 
Exterior 
Bright-finished exhaust tip(s)$25$25$25 
Sunroof$900$900$900 
Infotainment 
4G LTE connectivity   $0
Aux input$50$50$50 
Bluetooth cell phone link$100$100$100 
iPod integration$100   
Media drive$15$15$15 
Satellite radio   $200
Satellite radio - one year subscription$250$250$250 
Traffic information$25$25$25 
Wi-Fi hotspot   $50
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75   
Auto-dimming headlights$200  $200
Auto-dimming passenger-side mirror$75   
Auto-dimming rearview mirror$150   
Compass$0   
Digital instruments   $0
Interior ambient lighting$150$150$150 
LED headlights   $1000
Power-folding mirrors$50  $50
Steering-linked headlights$150$150$150 
Tachometer$75$75$75 
Xenon HID headlights$500$500$500 
Seats and Interior Trim 
Center armrest(s), front row$75$75$75 
Leather seating surfaces$900   
Leather-wrapped steering wheel$150$150$150 
Memory system, driver seat$200$200$200 
Power 4-way lumbar adjuster, driver seat$150   
Power 4-way lumbar adjuster, passenger seat$150   
Power lumbar adjuster, driver seat   $100
Wood trim$300$300$300 
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 
Machined alloy wheels   $350
Total Value of Features$6,935$4,985$5,935$5,775
Value of Feature Adjustments$1,950$0$950$790
Value of Feature Adjustments-1,7980-875-759

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Specifications Comparison: BMW 3-Series vs. Toyota Mirai

Model Year20102018
Model3-SeriesMirai
Body4dr Sedan4dr Sedan
Wheelbase108.7 in109.4 in
Length178.2 in192.5 in
Width71.5 in71.5 in
Height55.9 in60.4 in
Curb Weight3,341 lb.4,079 lb.
Fuel Capacity15.9 gal.0.0 gal.
Row 1 Headroom38.5 in0.0 in
Row 1 Shoulder Room55.4 in0.0 in
Row 1 Legroom41.5 in0.0 in
Row 2 Headroom37.5 in0.0 in
Row 2 Shoulder Room55.1 in0.0 in
Row 2 Legroom34.6 in0.0 in
Cargo Volume12.0 ft30.0 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100No
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Total Requested95033%
Total Not Requested190067%

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