BMW 7-Series BMW 7-Series 2017 Audi A4 / S4 Audi A4 / S4 2010

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BMW 7-Series vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $47,650

Audi A4 / S4 A4 2.0T   
Difference: $37,645

Lowest Total Invoice: $44,376

Audi A4 / S4 A4 2.0T   
Difference: $35,674

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720172017201720172017201720102010
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4 / S4A4 / S4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0TS4 3.0T
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Base Price $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000 $31,450 $45,900
Base Invoice $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090 $29,249 $42,687
Multicontour seats 0 0 0 0            
Upgraded leather upholstery 1,500 1,500 1,500 1,500            
Temporary spare tire 150 150   150 150          
Active steering 1,150 1,150 1,150 1,150 1,150 1,150        
Prestige Package                 8,700 6,100
Driver Assist Package                 900 900
Sport Package                 1,450  
Audi Drive Select Package                 2,950 3,950
Sunshade, rear, power                 500 500
Metallic paint (extra cost)                 475 475
Wood trim                 400 500
Multicontour seats 0 0 0 0            
Upgraded leather upholstery 1,380 1,380 1,380 1,380            
Temporary spare tire 140 140   140 140          
Active steering 1,060 1,060 1,060 1,060 1,060 1,060        
Prestige Package                 8,092 5,674
Driver Assist Package                 837 837
Sport Package                 1,349  
Audi Drive Select Package                 2,743 3,673
Sunshade, rear, power                 466 466
Metallic paint (extra cost)                 443 443
Wood trim                 372 466
Options (change) 2,800 2,800 2,650 2,800 1,300 1,150 0 0 15,375 12,425
Options (change) 2,580 2,580 2,440 2,580 1,200 1,060 0 0 14,302 11,559
Destination 995 995 995 995 995 995 995 995 825 825
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 0 0
Total Price $85,295 $88,695 $88,077 $91,627 $96,895 $99,745 $156,495 $137,995 $47,650 $59,150
Total Invoice $80,050 $83,180 $82,312 $85,582 $90,855 $93,475 $146,410 $129,085 $44,376 $55,071

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A4 / S4

Lowest Adjusted Price and Invoice: Audi A4 / S4 A4 2.0T
TrueDelta Adjusted Price Difference: $29,555
TrueDelta Adjusted Invoice Difference: $28,081
Model Year2017201720172017201720172017201720102010
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4 / S4A4 / S4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0TS4 3.0T
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V8211hp I4333hp V6
TransmissionT8T8T8T8T8T8T8T8CVT-8M6
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16505, 14505, 14
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20255/35-19255/35-19
Total Price$85,295$88,695$88,077$91,627$96,895$99,745$156,495$137,995$47,650$59,150
Adjustments for Features-8,090-7,965-9,840-9,965-7,740-7,465-16,240-12,4650-1,500
Feature-Adjusted Total Price$77,205$80,730$78,237$81,662$89,155$92,280$140,255$125,530$47,650$57,650
Cost Above Minimum$0$3,525$1,032$4,457$11,950$15,075$63,050$48,325$0$10,000
Total Invoice$80,050$83,180$82,312$85,582$90,855$93,475$146,410$129,085$44,376$55,071
Adjustments for Features-7,593-7,470-9,196-9,308-7,258-6,996-15,193-11,6600-1,397
Feature-Adjusted Total Invoice$72,457$75,710$73,116$76,274$83,597$86,479$131,217$117,425$44,376$53,674
Cost Above Minimum$0$3,253$659$3,817$11,140$14,022$58,760$44,968$0$9,298

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Features Comparison: BMW 7-Series vs. Audi A4 / S4

Model Year2017201720172017201720172017201720102010
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4 / S4A4 / S4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0TS4 3.0T
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300  
8-speed manually-shiftable CVT        $1100 
6-speed manual         $150
RWD$0$0  $0$0    
AWD  $1700$1700  $1700$1700 $1700
FWD        $0 
Accessories 
Display key$50$50$50$50$50$50$50$50  
Hands-free trunk or liftgate$100$100$100$100$100$100$100$100  
Heated steering wheel      $100$100  
Power door closers$300$300$300$300$300$300$300$300  
Power trunk closer$350$350$350$350$350$350$350$350  
Remote app$25$25$25$25$25$25$25$25  
Remote climate control  $25$25      
Remote window/roof operation$15$15$15$15$15$15$15$15  
Semi-automated parking system      $500   
Sunshades, second row        $125$125
Sunshades, second row, power      $225$225  
Tilt/telescoping steering wheel, manual        $250$250
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350  
Brakes, Airbags, and Other Safety 
Around view cameras      $500   
Automatic braking, low-speed      $200   
Blind spot warning system      $200 $200$200
Brake- or yaw-sensor-initiated collision preparation system$0$0$0$0$0$0$0$0  
Cross-traffic warning, rear      $100   
Driver drowsiness monitor$150$150$150$150$150$150$150$150  
Forward collision warning      $200   
Hill descent control  $250$250  $250$250  
Knee airbag, driver$75$75$75$75$75$75$75$75  
Knee airbag, passenger$75$75$75$75$75$75$75$75  
Lane departure warning      $200   
Obstacle detection, front$150$150$150$150$150$150$150$150  
Pedestrian detection      $50   
Rearview camera$200$200$200$200$200$200 $200$200$200
Rollover sensor$50$50$50$50$50$50$50$50  
Temporary spare tire$150$150 $150$150   $150$150
Tires, run-flat$150$150$150$150$150$150$150   
Wide-view front camera      $150   
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50$50$50$50  
Rear seat pass-through$100$100$100$100$100$100$100$100  
Ski sack      $50$50  
Climate Control 
Electric A/C (optional)  $0$0      
Electric heater (optional)  $0$0      
Rear dual-zone climate control$125$125$125$125$125$125$125$125  
Residual heat$50$50$50$50$50$50$50$50  
Wiper de-icer$25$25$25$25$25$25$25$25  
Drivetrain 
Active rear differential         $500
Engine / Motor 
3.6 kW onboard charger  $0$0      
9 kWh battery pack  $0$0      
Automatic start / stop$150$150$150$150$150$150$150$150  
Dual-mode exhaust, switchable      $500   
Raised top speed limiter      $0$0  
Regenerative braking$0$0 $0      
Exterior 
Active grille shutters$0$0$0$0$0$0$0$0  
Black exterior trim (optional) $0 $0 $0    
Laminated front side windows      $200   
Laminated rear side windows      $100   
Painted brake calipers (optional)      $0$0  
Panoramic sunroof$1200$1200$1200$1200$1200$1200$1200$1200  
Rear spoiler      $200$200  
Sunroof        $900$900
Infotainment 
4G LTE connectivity$0$0$0$0$0$0$0$0  
App support$0$0$0$0$0$0$0$0  
Apple CarPlay support      $100   
Bluetooth audio streaming$25$25$25$25$25$25$25$25  
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150  
Gesture control system$100$100$100$100$100$100$100$100  
Handwriting recognition$200$200$200$200$200$200$200$200  
HD radio$50$50$50$50$50$50$50$50  
In-vehicle Internet$150$150$150$150$150$150$150$150  
iPod integration        $100$100
Navigation map updates, three years$0$0$0$0$0$0$0$0  
S Voice support$0$0$0$0$0$0$0$0  
Satellite radio        $200$200
Satellite radio - one year subscription$250$250$250$250$250$250$250$250  
SD Card slot        $25$25
Siri Eyes Free support$0$0$0$0$0$0 $0  
SMS text-to-speech reader$25$25$25$25$25$25$25$25  
Telematics service, such as OnStar$200$200$200$200$200$200$200$200  
Text dictation$50$50$50$50$50$50$50$50  
Traffic + travel information$25$25$25$25$25$25$25$25  
Traffic information        $25$25
USB port$25$25$25$25$25$25$25$25  
Voice control for external devices$0$0$0$0$0$0$0$0  
Voice recorder$0$0$0$0$0$0$0$0  
Wi-Fi hotspot$50$50$50$50$50$50$50$50  
Wireless charging station$75$75$75$75$75$75$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200$200$200$200$200$200  
Auto-dimming passenger-side mirror        $75$75
Cornering lights$50$50$50$50$50$50$50$50  
Fog light, rear        $100$100
Fog lights$125 $125 $125  $125$125$125
Head-up display (HUD)    $350$350$350$350  
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100  
Interior ambient lighting        $150$150
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250$250$250$250$250$250  
Large energy flow and fuel economy display  $25$25      
LED headlights$1000$1000$1000$1000$1000$1000$1000$1000  
Mirror tilt-down in reverse$25$25$25$25$25$25$25$25  
Power-folding mirrors$50$50$50$50$50$50$50$50  
Steering-linked headlights$150$150$150$150$150$150$150$150  
Xenon HID headlights        $500$500
Seats and Interior Trim 
Ceramic controls      $0$0  
Cooled or ventilated front seats      $300$300  
Cooled or ventilated second row seats      $200   
Door sill trim plates$100$100$100$100$100$100  $100$100
Folding second row seats        $300$300
Heated second row seats      $200$200  
Illuminated door sill trim plates      $200$200  
Leather door panel trim$250$250$250$250$250$250$250$250 $250
Manual thigh support length adjuster, driver seat        $50$50
Manual thigh support length adjuster, passenger seat        $50$50
Massage, driver seat      $100$100  
Massage, passenger seat      $100$100  
Memory system, passenger seat$150$150$150$150$150$150$150$150  
Power 4-way lumbar adjuster, second row seats      $225   
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, second row seats      $75   
Power recliner, second row seats      $150   
Power seatback bolsters, driver seat$100$100$100$100$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100$100$100$100$100  
Power thigh support length adjuster, driver seat$100$100$100$100$100$100$100$100  
Power thigh support length adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power tilt adjuster, second row seats      $150   
Power upper seatback recliner, driver seat$100$100$100$100$100$100$100$100  
Power upper seatback recliner, passenger seat$100$100$100$100$100$100$100$100  
Power upper seatback recliner, second row seats      $150   
Synthetic suede inserts in leather seating surfaces         $0
Upholstered instrument panel    $300$300    
Upholstered instrument panel, leather$1000$1000$1000$1000  $1000$1000  
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500  
Camera-linked adaptive suspension      $500$500  
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350  
Rear wheel steering$1500$1500$1500$1500$1500$1500$1500$1500  
Sport suspension (upgrade)      $0$0$0$0
Transmission 
Launch control$100$100 $100$100$100$100$100  
Total Value of Features$12,815$12,690$14,565$14,690$12,465$12,190$20,965$17,190$4,725$6,225
Value of Feature Adjustments$8,090$7,965$9,840$9,965$7,740$7,465$16,240$12,465$0$1,500
Value of Feature Adjustments-7,593-7,470-9,196-9,308-7,258-6,996-15,193-11,6600-1,397

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Specifications Comparison: BMW 7-Series vs. Audi A4 / S4

Model Year20172010
Model7-SeriesA4 / S4
Body4dr Sedan, ext.4dr Sedan
Wheelbase126.4 in110.6 in
Length206.6 in185.2 in
Width74.8 in71.9 in
Height58.2 in56.2 in
Curb Weight4,226 lb.3,591 lb.
Fuel Capacity20.6 gal.16.9 gal.
Row 1 Headroom39.9 in40.0 in
Row 1 Shoulder Room61.2 in55.5 in
Row 1 Legroom41.4 in41.3 in
Row 2 Headroom38.9 in37.5 in
Row 2 Shoulder Room61.0 in54.3 in
Row 2 Legroom44.4 in35.2 in
Cargo Volume18.2 ft312.4 ft3

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Option Package Details
BMW 7-Series 740i

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740i M Sport

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740e iPerformance

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
Audi A4 / S4 A4 2.0T

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Prestige Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Memory system, driver seat200Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Surround sound250Yes
Proximity key250Yes
Auto-dimming passenger-side mirror75No
245/40HR18 tires400No
Bang & Olufsen, 505W, 14 speakers (with subwoofer)350No
Universal garage door opener100Yes
Trip computer150Yes
Rain-sensing wipers100Yes
Automatic headlights125Yes
Xenon HID headlights500Yes
Bluetooth cell phone link100Yes
Dual-zone climate control125Yes
iPod integration100Yes
Heated front seats200Yes
Rear air vents with automatic controls250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Navigation system600Yes
DVD-compatible player0Yes
Total Requested341581%
Total Not Requested82519%
Driver Assist Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Rearview camera200Yes
Blind spot warning system200Yes
Total Requested650100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
255/35YR19 tires400No
Power 4-way lumbar adjuster, passenger seat150Yes
Manual thigh support adjuster, passenger seat50Yes
Steering-wheel-mounted transmission controls100Yes
Sport suspension (upgrade)250Yes
Manual thigh support adjuster, driver seat50Yes
Front sport buckets100Yes
Total Requested70064%
Total Not Requested40036%
Audi Drive Select Package
FeatureValueRequested?
Adaptive shocks - electrical500Yes
Active steering1000Yes
Electronic systems calibration selector200Yes
Total Requested1700100%
Total Not Requested00%

Option Package Details
Audi A4 / S4 S4 3.0T

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Prestige Package
FeatureValueRequested?
255/35YR19 tires400No
Auto-dimming driver-side mirror75Yes
Compass0Yes
Surround sound250Yes
Proximity key250Yes
Auto-dimming passenger-side mirror75No
Auto-dimming rearview mirror150Yes
Memory system, driver seat200Yes
Bang & Olufsen, 505W, 14 speakers (with subwoofer)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Navigation system600Yes
DVD-compatible player0Yes
Total Requested166567%
Total Not Requested82533%
Driver Assist Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Rearview camera200Yes
Blind spot warning system200Yes
Total Requested650100%
Total Not Requested00%
Audi Drive Select Package
FeatureValueRequested?
Active rear differential500No
Electronic systems calibration selector200Yes
Adaptive shocks - electrical500Yes
Active steering1000Yes
Total Requested170077%
Total Not Requested50023%

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