| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Audi A4 / S4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Audi A4 / S4 Invoice Comparison
Lowest Total Price: $61,450 Audi A4 / S4 S4 3.0T | ||||||
| Difference: $24,925 | ||||||
Lowest Total Invoice: $57,216 Audi A4 / S4 S4 3.0T | ||||||
| Difference: $23,829 | ||||||
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| Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2016 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | A4 / S4 |
| Trim | 740i | 740e iPerformance | 750i | M760i | Alpina B7 | S4 3.0T |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Base Price | $81,500 | $89,100 | $94,600 | $153,800 | $137,000 | $49,200 |
| Base Invoice | $76,475 | $83,545 | $88,660 | $143,715 | $128,090 | $45,756 |
| Multicontour seats | 0 | 0 | ||||
| Upgraded leather upholstery | 1,500 | 1,500 | ||||
| Temporary spare tire | 150 | 150 | ||||
| Wood trim, alternative type | 1,080 | 1,080 | 1,080 | 1,080 | 1,100 | |
| Active steering | 1,150 | 1,150 | 1,150 | |||
| Driver Assist Package | 2,750 | |||||
| Prestige Package | 5,900 | |||||
| Adaptive dampers - electrical | 1,000 | |||||
| Metallic paint (extra cost) | 575 | |||||
| Multicontour seats | 0 | 0 | ||||
| Upgraded leather upholstery | 1,380 | 1,380 | ||||
| Temporary spare tire | 140 | 140 | ||||
| Wood trim, alternative type | 995 | 995 | 995 | 995 | 1,024 | |
| Active steering | 1,060 | 1,060 | 1,060 | |||
| Driver Assist Package | 2,557 | |||||
| Prestige Package | 5,488 | |||||
| Adaptive dampers - electrical | 930 | |||||
| Metallic paint (extra cost) | 536 | |||||
| Options (change) | 3,880 | 3,730 | 2,380 | 1,080 | 0 | 11,325 |
| Options (change) | 3,575 | 3,435 | 2,195 | 995 | 0 | 10,535 |
| Destination | 995 | 995 | 995 | 995 | 995 | 925 |
| Gas Tax | 0 | -4,668 | 0 | 1,700 | 0 | 0 |
| Total Price | $86,375 | $89,157 | $97,975 | $157,575 | $137,995 | $61,450 |
| Total Invoice | $81,045 | $83,307 | $91,850 | $147,405 | $129,085 | $57,216 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Audi A4 / S4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Audi A4 / S4
| Lowest Adjusted Price and Invoice: Audi A4 / S4 S4 3.0T | ||||||
| TrueDelta Adjusted Price Difference: $18,860 | ||||||
| TrueDelta Adjusted Invoice Difference: $18,138 | ||||||
| Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2016 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | A4 / S4 |
| Trim | 740i | 740e iPerformance | 750i | M760i | Alpina B7 | S4 3.0T |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Engine | 320hp I6 | 255hp I4 PiH | 445hp V8 | 601hp V12 | 600hp V8 | 333hp V6 |
| Transmission | T8 | T8 | T8 | T8 | T8 | M6 |
| Drivetrain | RWD | AWD | RWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 505, 14 |
| Tire (rear if not all the same) | 245/50-18 | 245/50-18 | 245/45-19 | 245/40-20 | 255/40-20 | 245/40-18 |
| Total Price | $86,375 | $89,157 | $97,975 | $157,575 | $137,995 | $61,450 |
| Adjustments for Features | -6,065 | -7,815 | -5,715 | -14,215 | -10,440 | 0 |
| Feature-Adjusted Total Price | $80,310 | $81,342 | $92,260 | $143,360 | $127,555 | $61,450 |
| Cost Above Minimum | $0 | $1,032 | $11,950 | $63,050 | $47,245 | $0 |
| Total Invoice | $81,045 | $83,307 | $91,850 | $147,405 | $129,085 | $57,216 |
| Adjustments for Features | -5,691 | -7,302 | -5,358 | -13,298 | -9,766 | 0 |
| Feature-Adjusted Total Invoice | $75,354 | $76,005 | $86,492 | $134,107 | $119,319 | $57,216 |
| Cost Above Minimum | $0 | $651 | $11,138 | $58,753 | $43,965 | $0 |
Features Comparison: BMW 7-Series vs. Audi A4 / S4
| Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2016 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | A4 / S4 |
| Trim | 740i | 740e iPerformance | 750i | M760i | Alpina B7 | S4 3.0T |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | |
| 6-speed manual | $150 | |||||
| RWD | $0 | $0 | ||||
| AWD | $1700 | $1700 | $1700 | $1700 | ||
| Accessories | ||||||
| Adaptive cruise control | $600 | |||||
| Cruise control | $150 | $150 | $150 | $150 | $150 | |
| Display key | $50 | $50 | $50 | $50 | $50 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | |
| Heated steering wheel | $100 | $100 | ||||
| Power door closers | $300 | $300 | $300 | $300 | $300 | |
| Power trunk closer | $350 | $350 | $350 | $350 | $350 | |
| Remote app | $25 | $25 | $25 | $25 | $25 | |
| Remote climate control | $25 | |||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | |||||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | $225 | |
| Sunshades, second row, power | $225 | $225 | ||||
| Tilt/telescoping steering wheel, manual | $250 | |||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | ||||||
| Around view cameras | $500 | |||||
| Automatic braking, low-speed | $200 | $200 | ||||
| Blind spot warning system | $200 | $200 | ||||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | $0 | |
| Cross-traffic warning, rear | $100 | |||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | $150 | |
| Forward collision warning | $200 | $200 | ||||
| Hill descent control | $250 | $250 | $250 | |||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Lane departure warning | $200 | |||||
| Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | |
| Pedestrian detection | $50 | |||||
| Radar- or camera-based collision preparation system | $0 | |||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
| Temporary spare tire | $150 | $150 | $150 | |||
| Tires, run-flat | $150 | $150 | $150 | $150 | ||
| Wide-view front camera | $150 | |||||
| Cargo Management | ||||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | |
| Ski sack | $50 | $50 | ||||
| Climate Control | ||||||
| Electric A/C (optional) | $0 | |||||
| Electric heater (optional) | $0 | |||||
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | $50 | $50 | |
| Wiper de-icer | $25 | $25 | $25 | $25 | $25 | |
| Engine / Motor | ||||||
| 3.6 kW onboard charger | $0 | |||||
| 9 kWh battery pack | $0 | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | |||||
| Raised top speed limiter | $0 | $0 | ||||
| Regenerative braking | $0 | |||||
| Exterior | ||||||
| Active grille shutters | $0 | $0 | $0 | $0 | $0 | |
| Body kit | $0 | |||||
| Laminated front side windows | $200 | |||||
| Laminated rear side windows | $100 | |||||
| Painted brake calipers (optional) | $0 | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | ||||
| Sunroof | $900 | |||||
| Infotainment | ||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | |||||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | $100 | $100 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | |
| iPod integration | $100 | |||||
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | |||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | |
| SD Card slot | $25 | |||||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | $50 | $50 | |
| USB port | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | $0 | $0 | |
| Wireless charging station | $75 | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
| Auto-dimming passenger-side mirror | $75 | |||||
| Fog light, rear | $100 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | $350 | |||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | |||||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | |
| Large energy flow and fuel economy display | $25 | |||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Xenon HID headlights | $500 | |||||
| Seats and Interior Trim | ||||||
| Ceramic controls | $0 | $0 | ||||
| Cooled or ventilated front seats | $300 | $300 | ||||
| Cooled or ventilated second row seats | $200 | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | ||
| Folding second row seats | $300 | |||||
| Heated second row seats | $200 | $200 | ||||
| Illuminated door sill trim plates | $200 | $200 | ||||
| Manual thigh support length adjuster, driver seat | $50 | |||||
| Manual thigh support length adjuster, passenger seat | $50 | |||||
| Massage, driver seat | $100 | $100 | ||||
| Massage, passenger seat | $100 | $100 | ||||
| Memory system, passenger seat | $150 | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | |||||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | |||||
| Power recliner, second row seats | $150 | |||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | |||||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power upper seatback recliner, second row seats | $150 | |||||
| Synthetic suede inserts in leather seating surfaces | $0 | |||||
| Upholstered instrument panel | $300 | |||||
| Upholstered instrument panel, leather | $1000 | $1000 | $1000 | $1000 | ||
| Wood trim | $300 | |||||
| Wood trim, alternative type | $300 | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | ||||||
| Active stabilizer bars | $500 | $500 | ||||
| Camera-linked adaptive suspension | $500 | $500 | ||||
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | $1500 | $1500 | |
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Launch control | $100 | $100 | $100 | $100 | ||
| Total Value of Features | $12,690 | $14,440 | $12,340 | $20,840 | $17,065 | $6,625 |
| Value of Feature Adjustments | $6,065 | $7,815 | $5,715 | $14,215 | $10,440 | $0 |
| Value of Feature Adjustments | -5,691 | -7,302 | -5,358 | -13,298 | -9,766 | 0 |
Specifications Comparison: BMW 7-Series vs. Audi A4 / S4
| Model Year | 2017 | 2016 |
| Model | 7-Series | A4 / S4 |
| Body | 4dr Sedan, ext. | 4dr Sedan |
| Wheelbase | 126.4 in | 110.6 in |
| Length | 206.6 in | 185.1 in |
| Width | 74.8 in | 71.9 in |
| Height | 58.2 in | 56.2 in |
| Curb Weight | 4,226 lb. | 3,510 lb. |
| Fuel Capacity | 20.6 gal. | 16.9 gal. |
| Row 1 Headroom | 39.9 in | 40.0 in |
| Row 1 Shoulder Room | 61.2 in | 55.5 in |
| Row 1 Legroom | 41.4 in | 41.3 in |
| Row 2 Headroom | 38.9 in | 37.5 in |
| Row 2 Shoulder Room | 61.0 in | 54.3 in |
| Row 2 Legroom | 44.4 in | 35.2 in |
| Cargo Volume | 18.2 ft3 | 12.4 ft3 |
Option Package Details
BMW 7-Series 740i
| Multicontour seats | ||
| Feature | Value | Requested? |
| Power thigh support length adjuster, driver seat | 100 | No |
| Power seatback bolsters, driver seat | 100 | No |
| Power upper seatback recliner, driver seat | 100 | No |
| Power thigh support length adjuster, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 100 | 12% |
| Total Not Requested | 750 | 88% |
Option Package Details
BMW 7-Series 740e iPerformance
| Multicontour seats | ||
| Feature | Value | Requested? |
| Power thigh support length adjuster, driver seat | 100 | No |
| Power seatback bolsters, driver seat | 100 | No |
| Power upper seatback recliner, driver seat | 100 | No |
| Power thigh support length adjuster, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 100 | 12% |
| Total Not Requested | 750 | 88% |
Option Package Details
Audi A4 / S4 S4 3.0T
| Driver Assist Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| Active steering | 1000 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 1400 | 76% |
| Total Not Requested | 450 | 24% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Cornering lights | 50 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Bang & Olufsen, 505W, 14 speakers (with subwoofer) | 350 | No |
| 245/40HR18 tires | 400 | No |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Media drive | 15 | Yes |
| Traffic + travel information | 25 | Yes |
| In-vehicle Internet | 150 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Wi-Fi hotspot | 50 | Yes |
| Total Requested | 2115 | 74% |
| Total Not Requested | 750 | 26% |
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