BMW 7-Series BMW 7-Series 2018 Audi A4 / S4 Audi A4 / S4 2009

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BMW 7-Series vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $47,450

Audi A4 / S4 A4 2.0T   
Difference: $39,445

Lowest Total Invoice: $44,188

Audi A4 / S4 A4 2.0T   
Difference: $37,352

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018201820182018201820092009
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4 / S4A4 / S4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0TA4 3.2
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Base Price $83,100 $86,500 $90,700 $94,100 $96,400 $99,400 $156,700 $138,800 $31,000 $40,400
Base Invoice $77,965 $81,095 $85,030 $88,160 $90,330 $93,090 $146,410 $129,765 $28,830 $37,572
Multicontour seats 0 0 0 0            
Upgraded leather upholstery 1,500 1,500 1,500 1,500            
Temporary spare tire 150 150   150 150          
Active steering 1,150 1,150 1,150 1,150 1,150 1,150        
Navigation system                 2,500 2,500
Sunshade, rear, power                 500 500
Prestige Package                 7,350 3,350
Audi Drive Select Package                 2,950 2,950
Sport Package                 1,450 1,450
Wood trim                 400 400
Metallic paint (extra cost)                 475 475
Multicontour seats 0 0 0 0            
Upgraded leather upholstery 1,380 1,380 1,380 1,380            
Temporary spare tire 140 140   140 140          
Active steering 1,060 1,060 1,060 1,060 1,060 1,060        
Navigation system                 2,326 2,326
Sunshade, rear, power                 466 466
Prestige Package                 6,835 3,119
Audi Drive Select Package                 2,742 2,742
Sport Package                 1,348 1,348
Wood trim                 373 373
Metallic paint (extra cost)                 443 443
Options (change) 2,800 2,800 2,650 2,800 1,300 1,150 0 0 15,625 11,625
Options (change) 2,580 2,580 2,440 2,580 1,200 1,060 0 0 14,533 10,817
Destination 995 995 995 995 995 995 995 995 825 825
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 0 0
Total Price $86,895 $90,295 $89,677 $93,227 $98,695 $101,545 $159,395 $139,795 $47,450 $52,850
Total Invoice $81,540 $84,670 $83,797 $87,067 $92,525 $95,145 $149,105 $130,760 $44,188 $49,214

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A4 / S4

Lowest Adjusted Price and Invoice: Audi A4 / S4 A4 2.0T
TrueDelta Adjusted Price Difference: $31,355
TrueDelta Adjusted Invoice Difference: $29,761
Model Year2018201820182018201820182018201820092009
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4 / S4A4 / S4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0TA4 3.2
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V8211hp I4265hp V6
TransmissionT8T8T8T8T8T8T8T8CVT-8T6
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16505, 14505, 14
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20245/45-17255/35-19
Total Price$86,895$90,295$89,677$93,227$98,695$101,545$159,395$139,795$47,450$52,850
Adjustments for Features-8,090-7,965-9,840-9,965-7,740-7,465-16,240-12,4650-1,700
Feature-Adjusted Total Price$78,805$82,330$79,837$83,262$90,955$94,080$143,155$127,330$47,450$51,150
Cost Above Minimum$0$3,525$1,032$4,457$12,150$15,275$64,350$48,525$0$3,700
Total Invoice$81,540$84,670$83,797$87,067$92,525$95,145$149,105$130,760$44,188$49,214
Adjustments for Features-7,591-7,469-9,195-9,307-7,256-6,995-15,192-11,6590-1,583
Feature-Adjusted Total Invoice$73,949$77,201$74,602$77,760$85,269$88,150$133,913$119,101$44,188$47,631
Cost Above Minimum$0$3,252$653$3,811$11,320$14,201$59,964$45,152$0$3,443

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Features Comparison: BMW 7-Series vs. Audi A4 / S4

Model Year2018201820182018201820182018201820092009
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4 / S4A4 / S4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0TA4 3.2
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300  
8-speed manually-shiftable CVT        $1100 
6-speed manually-shiftable automatic         $1100
RWD$0$0  $0$0    
AWD  $1700$1700  $1700$1700 $1700
FWD        $0 
Accessories 
Display key$50$50$50$50$50$50$50$50  
Hands-free trunk or liftgate$100$100$100$100$100$100$100$100  
Heated steering wheel      $100$100  
Power door closers$300$300$300$300$300$300$300$300  
Power trunk closer$350$350$350$350$350$350$350$350  
Remote app$25$25$25$25$25$25$25$25  
Remote climate control  $25$25      
Remote window/roof operation$15$15$15$15$15$15$15$15  
Semi-automated parking system      $500   
Sunshades, second row        $125$125
Sunshades, second row, power      $225$225  
Tilt/telescoping steering wheel, manual        $250$250
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350  
Brakes, Airbags, and Other Safety 
Around view cameras      $500   
Automatic braking, low-speed      $200   
Blind spot warning system      $200 $200$200
Brake- or yaw-sensor-initiated collision preparation system$0$0$0$0$0$0$0$0  
Cross-traffic warning, rear      $100   
Driver drowsiness monitor$150$150$150$150$150$150$150$150  
Forward collision warning      $200   
Hill descent control  $250$250  $250$250  
Knee airbag, driver$75$75$75$75$75$75$75$75  
Knee airbag, passenger$75$75$75$75$75$75$75$75  
Lane departure warning      $200   
Obstacle detection, front$150$150$150$150$150$150$150$150  
Pedestrian detection      $50   
Rearview camera$200$200$200$200$200$200 $200$200$200
Rollover sensor$50$50$50$50$50$50$50$50  
Temporary spare tire$150$150 $150$150   $150$150
Tires, run-flat$150$150$150$150$150$150$150   
Wide-view front camera      $150   
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50$50$50$50  
Cargo net        $40$40
Rear seat pass-through$100$100$100$100$100$100$100$100  
Ski sack      $50$50  
Climate Control 
Electric A/C (optional)  $0$0      
Electric heater (optional)  $0$0      
Rear dual-zone climate control$125$125$125$125$125$125$125$125  
Residual heat$50$50$50$50$50$50$50$50  
Wiper de-icer$25$25$25$25$25$25$25$25  
Engine / Motor 
3.6 kW onboard charger  $0$0      
9 kWh battery pack  $0$0      
Automatic start / stop$150$150$150$150$150$150$150$150  
Dual-mode exhaust, switchable      $500   
Raised top speed limiter      $0$0  
Regenerative braking$0$0 $0      
Exterior 
Active grille shutters$0$0$0$0$0$0$0$0  
Black exterior trim (optional) $0 $0 $0    
Laminated front side windows      $200   
Laminated rear side windows      $100   
Painted brake calipers (optional)      $0$0  
Panoramic sunroof$1200$1200$1200$1200$1200$1200$1200$1200  
Rear spoiler      $200$200  
Sunroof        $900$900
Infotainment 
4G LTE connectivity$0$0$0$0$0$0$0$0  
App support$0$0$0$0$0$0$0$0  
Apple CarPlay support      $100   
Bluetooth audio streaming$25$25$25$25$25$25$25$25  
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150  
DVD-compatible player$0$0$0$0$0$0$0$0  
Gesture control system$100$100$100$100$100$100$100$100  
Handwriting recognition$200$200$200$200$200$200$200$200  
HD radio$50$50$50$50$50$50$50$50  
In-vehicle Internet$150$150$150$150$150$150$150$150  
iPod integration        $100$100
Media drive$15$15$15$15$15$15$15$15  
Navigation map updates, three years$0$0$0$0$0$0$0$0  
S Voice support$0$0$0$0$0$0$0$0  
Satellite radio        $200$200
Satellite radio - one year subscription$250$250$250$250$250$250$250$250  
SD Card slot        $25$25
Siri Eyes Free support$0$0$0$0$0$0 $0  
SMS text-to-speech reader$25$25$25$25$25$25$25$25  
Telematics service, such as OnStar$200$200$200$200$200$200$200$200  
Text dictation$50$50$50$50$50$50$50$50  
Traffic + travel information$25$25$25$25$25$25$25$25  
USB port$25$25$25$25$25$25$25$25  
Voice control for external devices$0$0$0$0$0$0$0$0  
Voice recorder$0$0$0$0$0$0$0$0  
Wi-Fi hotspot$50$50$50$50$50$50$50$50  
Wireless charging station$75$75$75$75$75$75$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75$75$75$75$75$75$75  
Auto-dimming headlights$200$200$200$200$200$200$200$200  
Cornering lights$50$50$50$50$50$50$50$50  
Fog light, rear        $100$100
Fog lights$125 $125 $125  $125$125$125
Head-up display (HUD)    $350$350$350$350  
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100  
Interior ambient lighting        $150$150
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250$250$250$250$250$250  
Large energy flow and fuel economy display  $25$25      
LED headlights$1000$1000$1000$1000$1000$1000$1000$1000  
Mirror tilt-down in reverse$25$25$25$25$25$25$25$25  
Power-folding mirrors$50$50$50$50$50$50$50$50  
Xenon HID headlights        $500$500
Seats and Interior Trim 
Ceramic controls      $0$0  
Cooled or ventilated front seats      $300$300  
Cooled or ventilated second row seats      $200   
Door sill trim plates$100$100$100$100$100$100  $100$100
Folding second row seats        $300$300
Heated second row seats      $200$200  
Illuminated door sill trim plates      $200$200  
Leather door panel trim$250$250$250$250$250$250$250$250  
Manual thigh support length adjuster, driver seat        $50$50
Manual thigh support length adjuster, passenger seat        $50$50
Massage, driver seat      $100$100  
Massage, passenger seat      $100$100  
Memory system, passenger seat$150$150$150$150$150$150$150$150  
Power 4-way lumbar adjuster, second row seats      $225   
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, second row seats      $75   
Power recliner, second row seats      $150   
Power seatback bolsters, driver seat$100$100$100$100$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100$100$100$100$100  
Power thigh support length adjuster, driver seat$100$100$100$100$100$100$100$100  
Power thigh support length adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power tilt adjuster, second row seats      $150   
Power upper seatback recliner, driver seat$100$100$100$100$100$100$100$100  
Power upper seatback recliner, passenger seat$100$100$100$100$100$100$100$100  
Power upper seatback recliner, second row seats      $150   
Upholstered instrument panel    $300$300    
Upholstered instrument panel, leather$1000$1000$1000$1000  $1000$1000  
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500  
Camera-linked adaptive suspension      $500$500  
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350  
Rear wheel steering$1500$1500$1500$1500$1500$1500$1500$1500  
Sport suspension (upgrade)      $0$0$0$0
Transmission 
Launch control$100$100 $100$100$100$100$100  
Total Value of Features$12,755$12,630$14,505$14,630$12,405$12,130$20,905$17,130$4,665$6,365
Value of Feature Adjustments$8,090$7,965$9,840$9,965$7,740$7,465$16,240$12,465$0$1,700
Value of Feature Adjustments-7,591-7,469-9,195-9,307-7,256-6,995-15,192-11,6590-1,583

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Specifications Comparison: BMW 7-Series vs. Audi A4 / S4

Model Year20182009
Model7-SeriesA4 / S4
Body4dr Sedan, ext.4dr Sedan
Wheelbase126.4 in110.6 in
Length206.6 in185.2 in
Width74.8 in71.9 in
Height58.2 in56.2 in
Curb Weight4,226 lb.3,591 lb.
Fuel Capacity20.6 gal.16.9 gal.
Row 1 Headroom39.9 in40.0 in
Row 1 Shoulder Room61.2 in55.5 in
Row 1 Legroom41.4 in41.3 in
Row 2 Headroom38.9 in37.5 in
Row 2 Shoulder Room61.0 in54.3 in
Row 2 Legroom44.4 in35.2 in
Cargo Volume18.2 ft312.4 ft3

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Option Package Details
BMW 7-Series 740i

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740i M Sport

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740e iPerformance

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
Audi A4 / S4 A4 2.0T

Navigation system
FeatureValueRequested?
Navigation system600Yes
Trip computer150Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested1050100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Prestige Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Surround sound250Yes
Proximity key250Yes
245/40HR18 tires400No
Blind spot warning system200Yes
Bang & Olufsen, 505W, 14 speakers (with subwoofer)350No
Memory system, driver seat200Yes
Bluetooth cell phone link100Yes
Compass0Yes
Dual-zone climate control125Yes
Cargo net40No
Heated front seats200Yes
iPod integration100Yes
CD changer, in-dash200No
Rear air vents with automatic controls250Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Trip computer150Yes
Rain-sensing wipers100Yes
Automatic headlights125Yes
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested320076%
Total Not Requested99024%
Audi Drive Select Package
FeatureValueRequested?
Adaptive shocks - electrical500Yes
Active steering1000Yes
Electronic systems calibration selector200Yes
Total Requested1700100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
255/35YR19 tires400No
Sport suspension (upgrade)250Yes
Manual thigh support adjuster, driver seat50Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Manual thigh support adjuster, passenger seat50Yes
Steering-wheel-mounted transmission controls100Yes
Front sport buckets100Yes
Total Requested70064%
Total Not Requested40036%

Option Package Details
Audi A4 / S4 A4 3.2

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
255/35YR19 tires400No
Sport suspension (upgrade)250Yes
Manual thigh support adjuster, driver seat50Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Manual thigh support adjuster, passenger seat50Yes
Steering-wheel-mounted transmission controls100Yes
Front sport buckets100Yes
Total Requested70064%
Total Not Requested40036%
Prestige Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Surround sound250Yes
Proximity key250Yes
245/40HR18 tires400No
Blind spot warning system200Yes
Bang & Olufsen, 505W, 14 speakers (with subwoofer)350No
Total Requested95056%
Total Not Requested75044%
Audi Drive Select Package
FeatureValueRequested?
Adaptive shocks - electrical500Yes
Active steering1000Yes
Electronic systems calibration selector200Yes
Total Requested1700100%
Total Not Requested00%

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