BMW 7-Series BMW 7-Series 2018 Audi A4 Audi A4 2017

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BMW 7-Series vs. Audi A4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A4 Invoice Comparison

Lowest Total Price: $49,775

Audi A4 A4 2.0T   
Difference: $37,820

Lowest Total Invoice: $46,362

Audi A4 A4 2.0T   
Difference: $35,823

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820182018201820182017
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0T
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan
Base Price $83,100 $86,500 $90,700 $94,100 $96,400 $99,400 $156,700 $138,800 $37,300
Base Invoice $77,965 $81,095 $85,030 $88,160 $90,330 $93,090 $146,410 $129,765 $34,690
Cold Weather Package 400 400 400 400 400 400     500
Multicontour seats 0 0 0 0          
Upgraded leather upholstery 1,500 1,500 1,500 1,500          
Temporary spare tire 150 150   150 150        
Apple CarPlay support 300 300 300 300 300 300   300  
Active steering 1,150 1,150 1,150 1,150 1,150 1,150      
Sport Plus Package                 3,400
Metallic paint (extra cost)                 575
Premium Plus Package                 3,800
Technology Package                 3,250
Cold Weather Package 370 370 370 370 370 370     466
Multicontour seats 0 0 0 0          
Upgraded leather upholstery 1,380 1,380 1,380 1,380          
Temporary spare tire 140 140   140 140        
Apple CarPlay support 275 275 275 275 275 275   275  
Active steering 1,060 1,060 1,060 1,060 1,060 1,060      
Sport Plus Package                 3,162
Metallic paint (extra cost)                 536
Premium Plus Package                 3,534
Technology Package                 3,024
Options (change) 3,500 3,500 3,350 3,500 2,000 1,850 0 300 11,525
Options (change) 3,225 3,225 3,085 3,225 1,845 1,705 0 275 10,722
Destination 995 995 995 995 995 995 995 995 950
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 0
Total Price $87,595 $90,995 $90,377 $93,927 $99,395 $102,245 $159,395 $140,095 $49,775
Total Invoice $82,185 $85,315 $84,442 $87,712 $93,170 $95,790 $149,105 $131,035 $46,362

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 7-Series dealer quotes or Audi A4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A4

Lowest Adjusted Price and Invoice: Audi A4 A4 2.0T
TrueDelta Adjusted Price Difference: $32,505
TrueDelta Adjusted Invoice Difference: $30,836
Model Year201820182018201820182018201820182017
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0T
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V8252hp I4
TransmissionT8T8T8T8T8T8T8T8S7
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16755, 19
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20245/40-18
Total Price$87,595$90,995$90,377$93,927$99,395$102,245$159,395$140,095$49,775
Adjustments for Features-5,315-5,190-7,065-7,190-4,965-4,690-13,015-9,3400
Feature-Adjusted Total Price$82,280$85,805$83,312$86,737$94,430$97,555$146,380$130,755$49,775
Cost Above Minimum$0$3,525$1,032$4,457$12,150$15,275$64,100$48,475$0
Total Invoice$82,185$85,315$84,442$87,712$93,170$95,790$149,105$131,035$46,362
Adjustments for Features-4,987-4,866-6,601-6,714-4,654-4,394-12,175-8,7360
Feature-Adjusted Total Invoice$77,198$80,449$77,841$80,998$88,516$91,396$136,930$122,299$46,362
Cost Above Minimum$0$3,251$643$3,800$11,318$14,198$59,732$45,101$0

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Features Comparison: BMW 7-Series vs. Audi A4

Model Year201820182018201820182018201820182017
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesA4
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7A4 2.0T
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300 
7-speed automated manual        $1200
RWD$0$0  $0$0   
AWD  $1700$1700  $1700$1700 
FWD        $0
Accessories 
Display key$50$50$50$50$50$50$50$50 
Hands-free trunk or liftgate$100$100$100$100$100$100$100$100 
Power door closers$300$300$300$300$300$300$300$300 
Power trunk closer$350$350$350$350$350$350$350$350 
Remote climate control  $25$25     
Remote window/roof operation$15$15$15$15$15$15$15$15 
Semi-automated parking system      $500  
Sunshade, rear, power$225$225$225$225$225$225$225$225 
Sunshades, second row, power      $225$225 
Tilt/telescoping steering wheel, manual        $250
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0$0$0$0$0$0 
Around view cameras      $500  
Automatic braking, high-speed or partial        $200
Automatic braking, low-speed      $200 $200
Blind spot warning system      $200 $200
Brake- or yaw-sensor-initiated collision preparation system$0$0$0$0$0$0$0$0 
Collision preparation system, rear        $100
Cross-traffic warning, rear      $100 $100
Forward collision warning      $200 $200
Hill descent control  $250$250  $250$250 
Lane departure warning      $200  
Pedestrian detection      $50 $50
Radar- or camera-based collision preparation system        $0
Rearview camera$200$200$200$200$200$200 $200$200
Secondary collision brake assist        $25
Temporary spare tire$150$150 $150$150   $150
Tires, run-flat$150$150$150$150$150$150$150  
Torque vectoring, brake-based        $100
Vehicle exit assist        $25
Wide-view front camera      $150  
Cargo Management 
Rear seat pass-through$100$100$100$100$100$100$100$100 
Ski sack$50$50$50$50$50$50$50$50 
Climate Control 
Electric A/C (optional)  $0$0     
Electric heater (optional)  $0$0     
Rear dual-zone climate control$125$125$125$125$125$125$125$125 
Residual heat$50$50$50$50$50$50$50$50 
Wiper de-icer$25$25$25$25$25$25$25$25 
Engine / Motor 
3.6 kW onboard charger  $0$0     
9 kWh battery pack  $0$0     
Dual-mode exhaust, switchable      $500  
Raised top speed limiter      $0$0 
Regenerative braking$0$0 $0    $0
Exterior 
Active grille shutters$0$0$0$0$0$0$0$0 
Black exterior trim (optional) $0 $0 $0   
Body kit        $0
Laminated front side windows      $200  
Laminated rear side windows      $100  
Painted brake calipers (optional)      $0$0 
Panoramic sunroof$1200$1200$1200$1200$1200$1200$1200$1200 
Rear spoiler      $200$200 
Sunroof        $900
Infotainment 
Android Auto support        $100
App support$0$0$0$0$0$0$0$0 
CD player$125$125$125$125$125$125$125$125 
CD player, remote        $100
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150 
Gesture control system$100$100$100$100$100$100$100$100 
Navigation map updates, three years$0$0$0$0$0$0$0$0 
S Voice support$0$0$0$0$0$0$0$0 
Satellite radio        $200
Satellite radio - one year subscription$250$250$250$250$250$250$250$250 
SD Card slot        $25
SMS text-to-speech reader$25$25$25$25$25$25$25$25 
Text dictation$50$50$50$50$50$50$50$50 
Voice control for external devices$0$0$0$0$0$0$0$0 
Voice recorder$0$0$0$0$0$0$0$0 
Wireless charging station$75$75$75$75$75$75$75$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200$200$200$200$200$200 
Auto-dimming passenger-side mirror        $75
Cornering lights$50$50$50$50$50$50$50$50 
Fog light, rear        $100
Fog lights$125 $125 $125  $125$125
Head-up display (HUD)    $350$350$350$350 
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100 
Interior ambient lighting        $150
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150 
Large energy flow and fuel economy display  $25$25     
Mirror tilt-down in reverse$25$25$25$25$25$25$25$25 
Steering-linked headlights$150$150$150$150$150$150$150$150 
Seats and Interior Trim 
Aluminum trim        $100
Ceramic controls      $0$0 
Cooled or ventilated front seats      $300$300 
Cooled or ventilated second row seats      $200  
Door sill trim plates$100$100$100$100$100$100  $100
Folding second row seats        $300
Illuminated door sill trim plates      $200$200 
Leather door panel trim$250$250$250$250$250$250$250$250 
Manual thigh support length adjuster, driver seat        $50
Manual thigh support length adjuster, passenger seat        $50
Massage, driver seat      $100$100 
Massage, passenger seat      $100$100 
Memory system, passenger seat$150$150$150$150$150$150$150$150 
Metal pedals        $75
Power 4-way lumbar adjuster, second row seats      $225  
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50 
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50 
Power headrest height adjuster, second row seats      $75  
Power recliner, second row seats      $150  
Power seatback bolsters, driver seat$100$100$100$100$100$100$100$100 
Power seatback bolsters, passenger seat$100$100$100$100$100$100$100$100 
Power thigh support length adjuster, driver seat$100$100$100$100$100$100$100$100 
Power thigh support length adjuster, passenger seat$100$100$100$100$100$100$100$100 
Power tilt adjuster, second row seats      $150  
Power upper seatback recliner, driver seat$100$100$100$100$100$100$100$100 
Power upper seatback recliner, passenger seat$100$100$100$100$100$100$100$100 
Power upper seatback recliner, second row seats      $150  
Synthetic suede inserts in leather seating surfaces        $0
Upholstered instrument panel    $300$300   
Upholstered instrument panel, leather$1000$1000$1000$1000  $1000$1000 
Wood trim$300$300$300$300$300$300$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500 
Camera-linked adaptive suspension      $500$500 
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350 
Rear wheel steering$1500$1500$1500$1500$1500$1500$1500$1500 
Sport suspension (upgrade)      $0$0$0
Transmission 
Launch control$100$100 $100$100$100$100$100 
Total Value of Features$10,765$10,640$12,515$12,640$10,415$10,140$18,465$14,790$5,450
Value of Feature Adjustments$5,315$5,190$7,065$7,190$4,965$4,690$13,015$9,340$0
Value of Feature Adjustments-4,987-4,866-6,601-6,714-4,654-4,394-12,175-8,7360

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Specifications Comparison: BMW 7-Series vs. Audi A4

Model Year20182017
Model7-SeriesA4
Body4dr Sedan, ext.4dr Sedan
Wheelbase126.4 in111.0 in
Length206.6 in186.1 in
Width74.8 in72.5 in
Height58.2 in56.2 in
Curb Weight4,226 lb.3,451 lb.
Fuel Capacity20.6 gal.16.9 gal.
Row 1 Headroom39.9 in38.9 in
Row 1 Shoulder Room61.2 in55.9 in
Row 1 Legroom41.4 in41.3 in
Row 2 Headroom38.9 in37.4 in
Row 2 Shoulder Room61.0 in54.5 in
Row 2 Legroom44.4 in35.7 in
Cargo Volume18.2 ft313.0 ft3

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Option Package Details
BMW 7-Series 740i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740i M Sport

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740e iPerformance

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100Yes
Total Requested10012%
Total Not Requested75088%

Option Package Details
BMW 7-Series 750i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
BMW 7-Series 750i M Sport

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
Audi A4 A4 2.0T

Sport Plus Package
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Synthetic suede inserts in leather seating surfaces0No
Active steering1000Yes
Metal pedals75No
245/40YR18 tires400No
Dark-colored headliner (optional)0No
Sport suspension (upgrade)250Yes
Manual thigh support length adjuster, driver seat50Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Manual thigh support length adjuster, passenger seat50Yes
Front sport buckets100Yes
Total Requested210082%
Total Not Requested47518%
Premium Plus Package
FeatureValueRequested?
Heated front seats200Yes
Body kit0No
Telematics service, such as OnStar200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Surround sound250Yes
Power-folding mirrors50Yes
245/40HR18 tires400No
LED headlights500Yes
Bang & Olufsen, 755W, 19 speakers (with subwoofer)350No
Proximity key250Yes
Auto-dimming passenger-side mirror75No
Memory system, driver seat200Yes
Satellite radio200Yes
Auto-dimming driver-side mirror75Yes
Alarm100No
Total Requested232572%
Total Not Requested92528%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Large color reconfigurable instrument cluster display250Yes
Collision preparation system, rear100No
Vehicle exit assist25No
Speed limit information0No
4G LTE connectivity0Yes
Telematics service, such as OnStar200Yes
Handwriting recognition200Yes
Remote app25Yes
Media drive15Yes
Traffic + travel information25Yes
In-vehicle Internet150Yes
Wi-Fi hotspot50Yes
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Total Requested189094%
Total Not Requested1256%

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