BMW 7-Series BMW 7-Series 2014 Audi A6 / S6 Audi A6 / S6 2020

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BMW 7-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $92,970

Audi A6 / S6 S6   
Difference: $5,605

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142020
Model7-Series7-SeriesA6 / S6
Trim740i750iS6
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $74,000 $87,300 $73,900
Cold Weather Package 800 800 500
Executive Package 4,800 4,400  
Driver Assistance Plus 1,900 1,900  
LED headlights 1,900 1,900  
Sunshades, second row, power 1,000    
Massage, driver seat 1,000 1,000  
Night vision 2,600 2,600 2,500
Adaptive cruise control, all-speed 1,200 1,200  
Individual Composition 6,700 6,700  
Active steering 1,750 1,750  
Prestige Package     2,500
Sport Package     3,900
Comfort Seating Package     1,850
Driver Assistance Package     2,000
Synthetic suede headliner     3,000
Wood trim, alternative type     1,250
Metallic paint (extra cost)     575
Cold Weather Package 730 730 467
Executive Package 4,370 4,005  
Driver Assistance Plus 1,730 1,730  
LED headlights 1,730 1,730  
Sunshades, second row, power 910    
Massage, driver seat 910 910  
Night vision 2,365 2,365 2,326
Adaptive cruise control, all-speed 1,095 1,095  
Individual Composition 6,095 6,095  
Active steering 1,595 1,595  
Prestige Package     2,326
Sport Package     3,628
Comfort Seating Package     1,722
Driver Assistance Package     1,860
Synthetic suede headliner     2,790
Wood trim, alternative type     1,164
Metallic paint (extra cost)     536
Options (change) 23,650 22,250 18,075
Options (change) 21,530 20,255 16,819
Destination 925 925 995
Total Price $98,575 $110,475 $92,970

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: Audi A6 / S6 S6
TrueDelta Adjusted Price Difference: $4,980
TrueDelta Adjusted Invoice Difference: $72,326
Model Year201420142020
Model7-Series7-SeriesA6 / S6
Trim740i750iS6
Body4dr Sedan4dr Sedan4dr Sedan
Engine315hp I6445hp V8444hp V6 H
TransmissionT8T8T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16630, 14
Tire (rear if not all the same)245/50-18245/45-19255/40-20
Total Price$98,575$110,475$92,970
Adjustments for Features-625-5250
Feature-Adjusted Total Price$97,950$109,950$92,970
Cost Above Minimum$0$12,000$0

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Features Comparison: BMW 7-Series vs. Audi A6 / S6

Model Year201420142020
Model7-Series7-SeriesA6 / S6
Trim740i750iS6
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300
RWD$0$0 
AWD  $1700
Accessories 
Power door closers$300$300 
Remote app$25$25 
Remote window/roof operation$15$15 
Sunshades, second row $125$125
Sunshades, second row, power$225  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Animal detection, night$50$50 
Automatic braking, high-speed or partial$200$200 
Collision preparation system, rear  $100
Driver drowsiness monitor$150$150 
Lane departure collision mitigation$50$50 
Lane departure prevention, steering-based  $200
Pedestrian detection$50$50 
Secondary collision brake assist  $25
Temporary spare tire  $150
Tires, run-flat$150$150 
Wide-view rear camera  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Ski sack$50$50 
Climate Control 
Wiper de-icer$25$25 
Drivetrain 
Active rear differential  $500
Engine / Motor 
Dual-mode exhaust, switchable  $500
Raised top speed limiter$0$0 
Exterior 
Black exterior trim (optional)$0$0 
Bright-finished exhaust tip(s)$25$25 
Laminated front side windows  $200
Painted brake calipers (optional)  $0
Infotainment 
4G LTE connectivity  $0
Android Auto support  $100
App support$0$0 
Apple CarPlay support  $100
Concierge Services - 3 year subscription$150$150 
DVD-compatible player  $0
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Siri Eyes Free support$0$0 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Text dictation$50$50 
Voice control for external devices$0$0 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Cornering lights$50$50 
Fog light, rear  $100
Fog lights$125$125 
Headlight washers$50$50 
Illuminated vanity mirrors, rear seat$100$100 
Interior ambient lighting  $150
Interior ambient lighting, configurable$150$150 
Large color reconfigurable instrument cluster display$250$250 
Steering-linked headlights$150$150 
Seats and Interior Trim 
Ceramic controls $0 
Folding second row seats  $300
Metal pedals  $75
Power headrest height adjuster, driver seat$50$50 
Power headrest height adjuster, passenger seat$50$50 
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power upper seatback recliner, driver seat$100$100 
Power upper seatback recliner, passenger seat$100$100 
Upholstered instrument panel, leather$1000$1000 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 
Air suspension, auto-leveling and height adjustable  $1000
Rear air springs, auto-leveling$350$350 
Rear wheel steering$1500$1500 
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$7,865$7,765$7,240
Value of Feature Adjustments$625$525$0
Value of Feature Adjustments-575-4830

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Specifications Comparison: BMW 7-Series vs. Audi A6 / S6

Model Year20142020
Model7-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase120.9 in115.1 in
Length199.8 in194.4 in
Width74.9 in74.3 in
Height58.3 in57.4 in
Curb Weight4,311 lb.4,102 lb.
Fuel Capacity21.7 gal.19.3 gal.
Row 1 Headroom40.6 in38.0 in
Row 1 Shoulder Room59.2 in57.8 in
Row 1 Legroom41.2 in41.3 in
Row 2 Headroom38.5 in38.1 in
Row 2 Shoulder Room57.2 in56.5 in
Row 2 Legroom38.4 in37.4 in
Cargo Volume17.7 ft313.7 ft3

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Option Package Details
BMW 7-Series 740i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested40089%
Total Not Requested5011%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power door closers300No
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
Concierge Services - 3 year subscription150No
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver100Yes
Power upper seatback recliner, driver seat100No
Power thigh support adjuster, passenger seat100Yes
Front sport buckets100Yes
Total Requested190066%
Total Not Requested100034%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%
Individual Composition
FeatureValueRequested?
Upgraded leather upholstery0No
Leather upholstery, extended coverage0No
Wood trim, alternative type0Yes
Synthetic suede headliner650Yes
Illuminated door sill trim plates100Yes
Upholstered instrument panel, leather700No
Black exterior trim (optional)0No
Raised top speed limiter0No
245/45YR19 tires200No
275/40YR19 tires200No
Total Requested75041%
Total Not Requested110059%

Option Package Details
BMW 7-Series 750i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested40089%
Total Not Requested5011%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Total Requested100059%
Total Not Requested70041%
Individual Composition
FeatureValueRequested?
Leather upholstery, extended coverage0No
Wood trim, alternative type0Yes
Synthetic suede headliner650Yes
Illuminated door sill trim plates100Yes
Upholstered instrument panel, leather700No
Black exterior trim (optional)0No
Raised top speed limiter0No
245/45YR19 tires200No
275/40YR19 tires200No
Total Requested75041%
Total Not Requested110059%

Option Package Details
Audi A6 / S6 S6

Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Prestige Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350Yes
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Total Requested1600100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Active steering1000Yes
Sport exhaust0No
Active rear differential500No
Painted brake calipers (optional)0No
Total Requested100067%
Total Not Requested50033%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

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