| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Audi A6 / S6 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Audi A6 / S6 Invoice Comparison
Lowest Total Price: $92,970 Audi A6 / S6 S6 | ||||
| Difference: $4,905 | ||||
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| Model Year | 2016 | 2016 | 2016 | 2020 |
| Model | 7-Series | 7-Series | 7-Series | A6 / S6 |
| Trim | 740i | 740i M Sport | 750i | S6 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Base Price | $81,300 | $84,700 | $94,400 | $73,900 |
| Driver Assistance Plus | 1,900 | 1,900 | 1,900 | |
| Cold Weather Package | 400 | 400 | 400 | 500 |
| Driver Assistance Plus II | 1,700 | 1,700 | 1,700 | |
| Executive Package | 4,100 | 4,100 | ||
| Massage, driver seat | 1,000 | 1,000 | ||
| Interior Design Package | 1,800 | 1,800 | ||
| Night vision | 2,300 | 2,300 | 2,300 | 2,500 |
| Temporary spare tire | 150 | 150 | 150 | |
| Wood trim, alternative type | 1,080 | 1,080 | 1,250 | |
| Active steering | 1,150 | 1,150 | 1,150 | |
| Synthetic suede headliner | 1,050 | 3,000 | ||
| Cooled or ventilated front seats | 500 | |||
| Driver Assistance Package | 2,000 | |||
| Comfort Seating Package | 1,850 | |||
| Prestige Package | 2,500 | |||
| Sport Package | 3,900 | |||
| Metallic paint (extra cost) | 575 | |||
| Driver Assistance Plus | 1,730 | 1,730 | 1,730 | |
| Cold Weather Package | 365 | 365 | 365 | 467 |
| Driver Assistance Plus II | 1,545 | 1,545 | 1,545 | |
| Executive Package | 3,730 | 3,730 | ||
| Massage, driver seat | 910 | 910 | ||
| Interior Design Package | 1,640 | 1,640 | ||
| Night vision | 2,095 | 2,095 | 2,095 | 2,326 |
| Temporary spare tire | 135 | 135 | 135 | |
| Wood trim, alternative type | 985 | 985 | 1,164 | |
| Active steering | 1,045 | 1,045 | 1,045 | |
| Synthetic suede headliner | 955 | 2,790 | ||
| Cooled or ventilated front seats | 455 | |||
| Driver Assistance Package | 1,860 | |||
| Comfort Seating Package | 1,722 | |||
| Prestige Package | 2,326 | |||
| Sport Package | 3,628 | |||
| Metallic paint (extra cost) | 536 | |||
| Options (change) | 15,580 | 13,750 | 10,980 | 18,075 |
| Options (change) | 14,180 | 12,510 | 9,995 | 16,819 |
| Destination | 995 | 995 | 995 | 995 |
| Total Price | $97,875 | $99,445 | $106,375 | $92,970 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Audi A6 / S6 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Audi A6 / S6
| Lowest Adjusted Price and Invoice: Audi A6 / S6 S6 | ||||
| TrueDelta Adjusted Price Difference: $2,105 | ||||
| TrueDelta Adjusted Invoice Difference: $70,243 | ||||
| Model Year | 2016 | 2016 | 2016 | 2020 |
| Model | 7-Series | 7-Series | 7-Series | A6 / S6 |
| Trim | 740i | 740i M Sport | 750i | S6 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Engine | 320hp I6 | 320hp I6 | 445hp V8 | 444hp V6 H |
| Transmission | T8 | T8 | T8 | T8 |
| Drivetrain | RWD | RWD | RWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 630, 14 |
| Tire (rear if not all the same) | 245/50-18 | 245/45-19 | 245/45-19 | 255/40-20 |
| Total Price | $97,875 | $99,445 | $106,375 | $92,970 |
| Adjustments for Features | -2,800 | -2,800 | -1,675 | 0 |
| Feature-Adjusted Total Price | $95,075 | $96,645 | $104,700 | $92,970 |
| Cost Above Minimum | $0 | $1,570 | $9,625 | $0 |
Features Comparison: BMW 7-Series vs. Audi A6 / S6
| Model Year | 2016 | 2016 | 2016 | 2020 |
| Model | 7-Series | 7-Series | 7-Series | A6 / S6 |
| Trim | 740i | 740i M Sport | 750i | S6 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 |
| RWD | $0 | $0 | $0 | |
| AWD | $1700 | |||
| Accessories | ||||
| Adaptive cruise control, all-speed | $850 | |||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | $1000 | |
| Low-speed semi-autonomous driving | $100 | $100 | $100 | |
| Power door closers | $300 | $300 | $300 | |
| Remote app | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | $500 | |
| Sunshades, second row | $125 | |||
| Sunshades, second row, power | $225 | $225 | ||
| Brakes, Airbags, and Other Safety | ||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
| Animal detection, night | $50 | $50 | $50 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Collision preparation system, rear | $100 | |||
| Cross-traffic warning, rear | $100 | $100 | $100 | |
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Lane departure prevention, steering-based | $200 | |||
| Lane keeping assist | $400 | $400 | $400 | |
| Pedestrian detection | $50 | $50 | $50 | |
| Secondary collision brake assist | $25 | |||
| Side collision intervention | $200 | $200 | $200 | |
| Tires, run-flat | $150 | $150 | $150 | |
| Wide-view rear camera | $0 | |||
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Cargo net | $40 | |||
| Ski sack | $50 | $50 | $50 | |
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Drivetrain | ||||
| Active rear differential | $500 | |||
| Engine / Motor | ||||
| Dual-mode exhaust, switchable | $500 | |||
| Exterior | ||||
| Active grille shutters | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Laminated front side windows | $200 | |||
| Painted brake calipers (optional) | $0 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Sunroof | $900 | |||
| Infotainment | ||||
| Android Auto support | $100 | |||
| App support | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | |||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | |
| Navigation map updates, three years | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | |
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| Siri Eyes Free support | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | |
| Wireless charging station | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | ||||
| Cornering lights | $50 | $50 | $50 | |
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | $125 | |
| Headlight washers | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
| Steering-linked headlights | $150 | $150 | $150 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | $0 | ||
| Door sill trim plates | $100 | $100 | $100 | |
| Folding second row seats | $300 | |||
| Illuminated door sill trim plates | $200 | |||
| Massage, driver seat | $100 | $100 | $100 | |
| Massage, passenger seat | $100 | $100 | $100 | |
| Metal pedals | $75 | |||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | |
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh bolsters, passenger seat | $100 | |||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | |
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | |
| Upgraded floor mats | $0 | $0 | ||
| Upholstered instrument panel | $300 | |||
| Upholstered instrument panel, leather | $1000 | $1000 | ||
| Wood trim | $300 | |||
| Wood trim, alternative type | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | ||||
| Adaptive dampers - electrical | $500 | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | |||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | |
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Launch control | $100 | $100 | $100 | |
| Total Value of Features | $12,190 | $12,190 | $11,065 | $9,390 |
| Value of Feature Adjustments | $2,800 | $2,800 | $1,675 | $0 |
| Value of Feature Adjustments | -2,593 | -2,592 | -1,551 | 0 |
Specifications Comparison: BMW 7-Series vs. Audi A6 / S6
| Model Year | 2016 | 2020 |
| Model | 7-Series | A6 / S6 |
| Body | 4dr Sedan, ext. | 4dr Sedan |
| Wheelbase | 126.4 in | 115.1 in |
| Length | 206.6 in | 194.4 in |
| Width | 74.8 in | 74.3 in |
| Height | 58.2 in | 57.4 in |
| Curb Weight | 4,226 lb. | 4,102 lb. |
| Fuel Capacity | 20.6 gal. | 19.3 gal. |
| Row 1 Headroom | 39.9 in | 38.0 in |
| Row 1 Shoulder Room | 61.2 in | 57.8 in |
| Row 1 Legroom | 41.4 in | 41.3 in |
| Row 2 Headroom | 38.9 in | 38.1 in |
| Row 2 Shoulder Room | 61.0 in | 56.5 in |
| Row 2 Legroom | 44.4 in | 37.4 in |
| Cargo Volume | 18.2 ft3 | 13.7 ft3 |
Option Package Details
BMW 7-Series 740i
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Pedestrian detection | 50 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Executive Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | No |
| Head-up display (HUD) | 350 | Yes |
| Upholstered instrument panel, leather | 700 | No |
| Ceramic controls | 0 | No |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | Yes |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | No |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Front sport buckets | 100 | Yes |
| Total Requested | 1300 | 54% |
| Total Not Requested | 1125 | 46% |
| Interior Design Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Upgraded floor mats | 0 | No |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 740i M Sport
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Pedestrian detection | 50 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Executive Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | No |
| Head-up display (HUD) | 350 | Yes |
| Upholstered instrument panel, leather | 700 | No |
| Ceramic controls | 0 | No |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | No |
| Memory system, passenger seat | 150 | Yes |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | No |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Front sport buckets | 100 | Yes |
| Total Requested | 1300 | 54% |
| Total Not Requested | 1125 | 46% |
Option Package Details
BMW 7-Series 750i
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Pedestrian detection | 50 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Interior Design Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Upgraded floor mats | 0 | No |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Audi A6 / S6 S6
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure prevention, steering-based | 200 | Yes |
| Total Requested | 1700 | 100% |
| Total Not Requested | 0 | 0% |
| Comfort Seating Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Power thigh support length adjuster, driver seat | 100 | Yes |
| Power thigh bolsters, driver seat | 100 | No |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power thigh support length adjuster, passenger seat | 100 | Yes |
| Power thigh bolsters, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Memory system, passenger seat | 150 | Yes |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Total Requested | 1050 | 84% |
| Total Not Requested | 200 | 16% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Power trunk closer | 350 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Wide-view rear camera | 0 | No |
| Total Requested | 1600 | 100% |
| Total Not Requested | 0 | 0% |
| Sport Package | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Sport exhaust | 0 | No |
| Active rear differential | 500 | No |
| Painted brake calipers (optional) | 0 | No |
| Total Requested | 1000 | 67% |
| Total Not Requested | 500 | 33% |
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