The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,745 Kia Optima SX | ||||||
Difference: $9,570 | ||||||
Lowest Total Invoice: $29,566 Kia Optima SX | ||||||
Difference: $8,599 | ||||||
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Model Year | 2013 | 2013 | 2013 | 2018 | 2018 | 2018 |
Model | X1 | X1 | X1 | Optima | Optima | Optima |
Trim | sDrive28i | xDrive28i | xDrive35i | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,800 | $32,500 | $38,600 | $30,990 | $35,210 | $30,500 |
Base Invoice | $28,515 | $30,080 | $35,690 | $28,752 | $32,743 | $28,380 |
Lighting Package | 1,200 | 1,200 | 450 | |||
Ultimate Package | 6,650 | 6,650 | 5,000 | |||
Satellite radio - one year subscription | 350 | 350 | 350 | |||
Steering-wheel-mounted transmission controls | 120 | 120 | 120 | |||
Heated front seats | 500 | 500 | 500 | |||
App support | 250 | 250 | 250 | |||
Metallic paint (extra cost) | 550 | 550 | 550 | |||
Technology Package | 5,000 | 5,250 | ||||
Universal garage door opener | 350 | 350 | 350 | |||
Lighting Package | 1,090 | 1,090 | 410 | |||
Ultimate Package | 6,050 | 6,050 | 4,550 | |||
Satellite radio - one year subscription | 320 | 320 | 320 | |||
Steering-wheel-mounted transmission controls | 110 | 110 | 110 | |||
Heated front seats | 455 | 455 | 455 | |||
App support | 230 | 230 | 230 | |||
Metallic paint (extra cost) | 500 | 500 | 500 | |||
Technology Package | 4,618 | 4,831 | ||||
Universal garage door opener | 291 | 291 | 291 | |||
Options (change) | 9,620 | 9,620 | 7,220 | 5,350 | 5,600 | 350 |
Options (change) | 8,755 | 8,755 | 6,575 | 4,909 | 5,122 | 291 |
Destination | 895 | 895 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $41,315 | $43,015 | $46,715 | $37,235 | $36,786 | $31,745 |
Total Invoice | $38,165 | $39,730 | $43,160 | $34,556 | $33,841 | $29,566 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $8,190 | ||||||
TrueDelta Adjusted Invoice Difference: $7,319 | ||||||
Model Year | 2013 | 2013 | 2013 | 2018 | 2018 | 2018 |
Model | X1 | X1 | X1 | Optima | Optima | Optima |
Trim | sDrive28i | xDrive28i | xDrive35i | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 240hp I4 | 240hp I4 | 300hp I6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T8 | T8 | T6 | T6 | T6 | T6 |
Drivetrain | RWD | AWD | AWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 180, 8 | 180, 8 | 180, 8 | 630, 10 | 630, 10 | ?, 6 |
Tire (rear if not all the same) | 225/50-17 | 225/50-17 | 225/45-18 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $41,315 | $43,015 | $46,715 | $37,235 | $36,786 | $31,745 |
Adjustments for Features | -1,130 | -3,080 | -2,830 | -2,460 | -2,160 | 0 |
Feature-Adjusted Total Price | $40,185 | $39,935 | $43,885 | $34,775 | $34,626 | $31,745 |
Cost Above Minimum | $250 | $0 | $3,950 | $3,030 | $2,881 | $0 |
Total Invoice | $38,165 | $39,730 | $43,160 | $34,556 | $33,841 | $29,566 |
Adjustments for Features | -1,044 | -2,845 | -2,615 | -2,283 | -1,987 | 0 |
Feature-Adjusted Total Invoice | $37,121 | $36,885 | $40,545 | $32,273 | $31,854 | $29,566 |
Cost Above Minimum | $236 | $0 | $3,660 | $2,707 | $2,288 | $0 |
Model Year | 2013 | 2013 | 2013 | 2018 | 2018 | 2018 |
Model | X1 | X1 | X1 | Optima | Optima | Optima |
Trim | sDrive28i | xDrive28i | xDrive35i | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
8-speed manually-shiftable automatic | $1300 | $1300 | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
RWD | $0 | |||||
AWD | $1700 | $1700 | ||||
FWD | $0 | $0 | $0 | |||
Accessories | ||||||
Adaptive cruise control, all-speed | $850 | $850 | ||||
Cruise control | $150 | $150 | $150 | $150 | ||
Heated steering wheel | $100 | $100 | ||||
Proximity trunk or liftgate opener | $125 | $125 | $125 | |||
Remote app | $25 | $25 | $25 | |||
Remote window/roof operation | $15 | $15 | $15 | |||
Sunshades, second row | $125 | $125 | ||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | |||
Automatic braking, high-speed or partial | $200 | $200 | ||||
Automatic braking, low-speed | $200 | $200 | ||||
Blind spot warning system | $200 | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | |||
Forward collision warning | $200 | $200 | ||||
Hill descent control | $250 | |||||
Knee airbag, driver | $75 | $75 | $75 | |||
Lane departure warning | $200 | $200 | ||||
Obstacle detection, front | $150 | $150 | $150 | |||
Temporary spare tire | $150 | |||||
Tires, run-flat | $150 | $150 | $150 | |||
Vehicle health reports | $0 | $0 | $0 | |||
Cargo Management | ||||||
Cargo cover | $75 | $75 | $75 | |||
Cargo mat | $40 | |||||
Overhead sunglass holder | $25 | $25 | $25 | |||
Roof rails | $250 | $250 | $250 | |||
Climate Control | ||||||
Automatic air recirculation | $100 | $100 | $100 | |||
Heated windshield washer nozzles | $15 | $15 | $15 | |||
Rain-sensing wipers | $175 | $175 | $175 | |||
Rear air vents | $100 | $100 | $100 | |||
Rear wiper | $175 | $175 | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | $150 | $150 | ||
Regenerative braking | $0 | $0 | $0 | |||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Black exterior trim (optional) | $0 | |||||
Body kit | $0 | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |||
Laminated front side windows | $200 | $200 | $200 | |||
Painted brake calipers (optional) | $0 | |||||
Rear spoiler | $200 | $200 | $200 | $200 | ||
Wheel-lip moldings | $75 | $75 | $75 | |||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | |||
Apple CarPlay support | $100 | $100 | $100 | |||
CD player | $125 | $125 | $125 | |||
HD radio | $50 | $50 | $50 | $50 | $50 | |
Media drive | $15 | $15 | $15 | |||
MP3-compatible player | $50 | $50 | $50 | |||
Navigation system | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | |||
Satellite radio - one year subscription | $250 | $250 | $250 | |||
Surround sound | $250 | $250 | ||||
Telematics service, such as OnStar | $200 | $200 | $200 | |||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |||
Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |||
Detailed driving style feedback | $100 | $100 | ||||
Fog lights | $125 | $125 | $125 | $125 | ||
Headlight washers | $50 | |||||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | $1000 | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | |||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | ||||
Manual recliner, second row seats | $75 | $75 | $75 | |||
Metal pedals | $75 | |||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |||
Wood trim | $300 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | |||||
Sport suspension (upgrade) | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||
Total Value of Features | $6,745 | $8,695 | $8,445 | $8,075 | $7,775 | $5,615 |
Value of Feature Adjustments | $1,130 | $3,080 | $2,830 | $2,460 | $2,160 | $0 |
Value of Feature Adjustments | -1,044 | -2,845 | -2,615 | -2,283 | -1,987 | 0 |
Model Year | 2013 | 2018 |
Model | X1 | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 108.7 in | 110.4 in |
Length | 176.5 in | 191.1 in |
Width | 70.8 in | 73.2 in |
Height | 60.8 in | 57.7 in |
Curb Weight | 3,528 lb. | 3,220 lb. |
Fuel Capacity | 16.6 gal. | 18.5 gal. |
Row 1 Headroom | 41.3 in | 39.8 in |
Row 1 Shoulder Room | 55.0 in | 58.1 in |
Row 1 Hip Room | 0.0 in | 56.0 in |
Row 1 Legroom | 41.4 in | 45.5 in |
Row 2 Headroom | 39.7 in | 37.8 in |
Row 2 Shoulder Room | 54.6 in | 56.4 in |
Row 2 Hip Room | 0.0 in | 56.0 in |
Row 2 Legroom | 34.9 in | 35.6 in |
Cargo Volume, Minimum | 14.8 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 47.7 ft3 | 15.9 ft3 |
Lighting Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Auto-dimming headlights | 200 | Yes |
Interior ambient lighting | 150 | Yes |
Total Requested | 1000 | 100% |
Total Not Requested | 0 | 0% |
Ultimate Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Leather seating surfaces | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Panoramic sunroof | 1200 | Yes |
Proximity key | 250 | Yes |
Power-folding mirrors | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 50 | Yes |
Telematics service, such as OnStar | 200 | No |
SMS text-to-speech reader | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Remote app | 25 | No |
Total Requested | 4825 | 87% |
Total Not Requested | 715 | 13% |
Lighting Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Auto-dimming headlights | 200 | Yes |
Interior ambient lighting | 150 | Yes |
Total Requested | 1000 | 100% |
Total Not Requested | 0 | 0% |
Ultimate Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Leather seating surfaces | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Panoramic sunroof | 1200 | Yes |
Proximity key | 250 | Yes |
Power-folding mirrors | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 50 | Yes |
Telematics service, such as OnStar | 200 | No |
SMS text-to-speech reader | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Remote app | 25 | No |
Total Requested | 4825 | 87% |
Total Not Requested | 715 | 13% |
Lighting Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Interior ambient lighting | 150 | Yes |
Total Requested | 350 | 100% |
Total Not Requested | 0 | 0% |
Ultimate Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Leather seating surfaces | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Proximity key | 250 | Yes |
Power-folding mirrors | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
Telematics service, such as OnStar | 200 | No |
SMS text-to-speech reader | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Remote app | 25 | No |
Total Requested | 2825 | 80% |
Total Not Requested | 715 | 20% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Total Requested | 2550 | 43% |
Total Not Requested | 3425 | 57% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Total Requested | 2400 | 41% |
Total Not Requested | 3425 | 59% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |