The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,340 Kia Optima EX | |||
Difference: $7,140 | |||
Lowest Total Invoice: $21,565 Kia Optima EX | |||
Difference: $7,190 | |||
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Model Year | 2011 | 2011 | 2007 |
Model | Equinox | Equinox | Optima |
Trim | LT | LTZ | EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $24,160 | $28,570 | $19,395 |
Base Invoice | $22,952 | $27,141 | $18,045 |
2LT Equipment Group | 2,060 | ||
3.0L V6 | 1,500 | 1,500 | |
235/55R18 | 250 | 250 | |
Leather seating surfaces | 800 | 600 | |
Sunroof | 900 | 900 | 800 |
2.7L V6 | 1,005 | ||
Rear spoiler | 200 | ||
Convenience Package | 700 | ||
2LT Equipment Group | 1,957 | ||
3.0L V6 | 1,320 | 1,320 | |
235/55R18 | 220 | 220 | |
Leather seating surfaces | 704 | 535 | |
Sunroof | 792 | 792 | 715 |
2.7L V6 | 845 | ||
Rear spoiler | 160 | ||
Convenience Package | 625 | ||
Options (change) | 5,510 | 2,650 | 3,305 |
Options (change) | 4,993 | 2,332 | 2,880 |
Destination | 810 | 810 | 640 |
Total Price | $30,480 | $32,030 | $23,340 |
Total Invoice | $28,755 | $30,283 | $21,565 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $4,665 | |||
TrueDelta Adjusted Invoice Difference: $4,855 | |||
Model Year | 2011 | 2011 | 2007 |
Model | Equinox | Equinox | Optima |
Trim | LT | LTZ | EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 264hp V6 | 264hp V6 | 185hp V6 |
Transmission | T6 | T6 | T5 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 17/25 MPG | 17/25 MPG | 22/30 MPG |
Audio (watts, speakers) | 250, 8 | 250, 8 | 360, 7 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 205/60-16 |
Total Price | $30,480 | $32,030 | $23,340 |
Adjustments for Features | -2,475 | -3,440 | 0 |
Feature-Adjusted Total Price | $28,005 | $28,590 | $23,340 |
Cost Above Minimum | $0 | $585 | $0 |
Total Invoice | $28,755 | $30,283 | $21,565 |
Adjustments for Features | -2,335 | -3,252 | 0 |
Feature-Adjusted Total Invoice | $26,420 | $27,031 | $21,565 |
Cost Above Minimum | $0 | $611 | $0 |
Model Year | 2011 | 2011 | 2007 |
Model | Equinox | Equinox | Optima |
Trim | LT | LTZ | EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
5-speed manually-shiftable automatic | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Power liftgate | $350 | ||
Power-adjustable pedals | $125 | ||
Remote start | $150 | $150 | |
Sunshade, rear | $125 | ||
Universal garage door opener | $100 | ||
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Antilock brakes (ABS) | $400 | $400 | |
Brake assist | $50 | $50 | |
Obstacle detection, rear | $250 | ||
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Stability control | $400 | $400 | |
Traction control | $100 | $100 | |
Cargo Management | |||
Cargo cover | $75 | ||
Cargo mat | $40 | ||
Overhead sunglass holder | $25 | ||
Roof rack | $300 | ||
Roof rails | $250 | ||
Climate Control | |||
Interior air filter | $0 | ||
Rear wiper | $175 | $175 | |
Exterior | |||
Bodyside cladding (gray/black) | $250 | $250 | |
Bodyside moldings | $75 | ||
Deep-tinted rear windows | $275 | $275 | |
Laminated front side windows | $200 | $200 | |
Infotainment | |||
Aux input | $50 | $50 | |
Bluetooth cell phone link | $100 | $100 | |
Cassette player | $50 | ||
CD changer, in-dash | $325 | ||
CD player | $125 | $125 | |
Satellite radio | $200 | $200 | |
Telematics service, such as OnStar, with navigation | $225 | $225 | |
Instruments, Lights, and Mirrors | |||
Compass | $0 | $0 | |
Seats and Interior Trim | |||
Manual fore-aft adjuster, second row seats | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | ||
Manual recliner, second row seats | $75 | $75 | |
Memory system, driver seat | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | ||
Machined alloy wheels | $350 | $350 | |
Total Value of Features | $4,900 | $5,865 | $2,425 |
Value of Feature Adjustments | $2,475 | $3,440 | $0 |
Value of Feature Adjustments | -2,335 | -3,252 | 0 |
Model Year | 2011 | 2007 |
Model | Equinox | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 112.5 in | 107.1 in |
Length | 187.8 in | 186.4 in |
Width | 72.5 in | 71.1 in |
Height | 66.3 in | 58.3 in |
Curb Weight | 3,944 lb. | 3,287 lb. |
Fuel Capacity | 18.8 gal. | 17.0 gal. |
Row 1 Headroom | 40.9 in | 39.8 in |
Row 1 Shoulder Room | 55.8 in | 57.1 in |
Row 1 Hip Room | 51.1 in | 54.5 in |
Row 1 Legroom | 41.2 in | 43.7 in |
Row 2 Headroom | 39.2 in | 38.0 in |
Row 2 Shoulder Room | 55.3 in | 56.3 in |
Row 2 Hip Room | 51.3 in | 54.7 in |
Row 2 Legroom | 39.9 in | 37.8 in |
Cargo Volume, Minimum | 31.4 ft3 | 14.8 ft3 |
Cargo Volume, Maximum | 63.7 ft3 | 14.8 ft3 |
2LT Equipment Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Fog lights | 125 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Rearview camera | 200 | No |
Remote start | 150 | No |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Total Requested | 975 | 58% |
Total Not Requested | 700 | 42% |
2.7L V6 DOHC-4v 185 hp@6000 183 lb-ft@4000 | ||
Feature | Value | Requested? |
2.7L V6 DOHC-4v 185 hp@6000 183 lb-ft@4000 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 200 | 31% |
Total Not Requested | 450 | 69% |