Chevrolet Equinox Chevrolet Equinox 2011 Kia Optima Kia Optima 2012

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Chevrolet Equinox vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Chevrolet Equinox vs. Kia Optima Invoice Comparison

Lowest Total Price: $30,200

Kia Optima EX Turbo   
Difference: $2,425

Lowest Total Invoice: $28,090

Kia Optima EX Turbo   
Difference: $2,553

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  Down Payment Interest Rate Term
Model Year2011201120122012
ModelEquinoxEquinoxOptimaOptima
TrimLTLTZEX TurboSX
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Base Price $24,160 $28,570 $25,100 $26,500
Base Invoice $22,952 $27,141 $23,455 $24,760
3.0L V6 1,500 1,500    
235/55R18 250 250    
2LT Equipment Group 2,060      
Navigation system 2,145 2,145 1,400 1,400
Leather seating surfaces 800      
Sunroof 900 900    
Premium Package     2,950 2,950
3.0L V6 1,320 1,320    
235/55R18 220 220    
2LT Equipment Group 1,957      
Navigation system 1,888 1,888 1,250 1,250
Leather seating surfaces 704      
Sunroof 792 792    
Premium Package     2,635 2,635
Options (change) 7,655 4,795 4,350 4,350
Options (change) 6,881 4,220 3,885 3,885
Destination 810 810 750 750
Total Price $32,625 $34,175 $30,200 $31,600
Total Invoice $30,643 $32,171 $28,090 $29,395

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Chevrolet Equinox dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Chevrolet Equinox vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX Turbo
TrueDelta Adjusted Price Difference: $2,520
TrueDelta Adjusted Invoice Difference: $2,641
Model Year2011201120122012
ModelEquinoxEquinoxOptimaOptima
TrimLTLTZEX TurboSX
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Engine264hp V6264hp V6274hp I4274hp I4
TransmissionT6T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)17/25 MPG17/25 MPG22/34 MPG22/34 MPG
Audio (watts, speakers)250, 8250, 8550, 12550, 12
Tire (rear if not all the same)235/55-18235/55-18215/55-17225/45-18
Total Price$32,625$34,175$30,200$31,600
Adjustments for Features0-965-95-720
Feature-Adjusted Total Price$32,625$33,210$30,105$30,880
Cost Above Minimum$0$585$0$775
Total Invoice$30,643$32,171$28,090$29,395
Adjustments for Features0-908-88-670
Feature-Adjusted Total Invoice$30,643$31,263$28,002$28,725
Cost Above Minimum$0$620$0$723

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Features Comparison: Chevrolet Equinox vs. Kia Optima

Model Year2011201120122012
ModelEquinoxEquinoxOptimaOptima
TrimLTLTZEX TurboSX
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0$0$0$0
Accessories 
Heated steering wheel  $100 
Power liftgate $350  
Proximity key  $250$250
Remote start$150$150  
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
Obstacle detection, rear $250  
Rollover sensor$50$50  
Temporary spare tire$150$150$150 
Cargo Management 
Air-conditioned storage compartment  $50$50
Cargo cover $75  
Cargo mat $40  
Overhead sunglass holder  $25$25
Roof rack $300  
Roof rails$250   
Climate Control 
Dual-zone climate control  $125$125
Interior air filter  $0$0
Rear air vents  $100$100
Rear wiper$175$175  
Exterior 
Body kit   $0
Bodyside cladding (gray/black)$250$250  
Deep-tinted rear windows$275$275  
Laminated front side windows$200$200  
Panoramic sunroof  $1200$1200
Rear bumper protector$40$40  
Rear spoiler$200$200 $200
Sunroof$900$900  
Infotainment 
Bluetooth audio streaming  $25$25
HD radio  $50$50
Media drive$15$15  
Telematics service, such as OnStar, with navigation$225$225  
Traffic information  $25$25
Instruments, Lights, and Mirrors 
Interior ambient lighting$150$150 $150
Power-folding mirrors  $50$50
Speaker lights  $100$100
Turn signals on or near mirrors  $25$25
Xenon HID headlights   $500
Seats and Interior Trim 
Aluminum trim   $100
Cooled or ventilated front seats  $300$300
Heated second row seats  $200$200
Illuminated door sill trim plates   $200
Leather seating surfaces$900$900$900 
Manual fore-aft adjuster, second row seats$75$75  
Manual recliner, second row seats$75$75  
Memory system, driver seat $200$200$200
Metal pedals   $75
Partial leather seating sufaces   $450
Power fore-aft adjuster, passenger seat  $100$100
Power recliner, passenger seat  $100$100
Suspension, Wheels, and Tires 
Alloy wheels  $350$350
Machined alloy wheels$350$350  
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$5,530$6,495$5,625$6,250
Value of Feature Adjustments$0$965$95$720
Value of Feature Adjustments0-908-88-670

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Specifications Comparison: Chevrolet Equinox vs. Kia Optima

Model Year20112012
ModelEquinoxOptima
Body4dr SUV4dr Sedan
Wheelbase112.5 in110.0 in
Length187.8 in190.7 in
Width72.5 in72.1 in
Height66.3 in57.3 in
Curb Weight3,944 lb.3,385 lb.
Fuel Capacity18.8 gal.18.5 gal.
Row 1 Headroom40.9 in40.0 in
Row 1 Shoulder Room55.8 in57.2 in
Row 1 Hip Room51.1 in54.7 in
Row 1 Legroom41.2 in45.5 in
Row 2 Headroom39.2 in37.6 in
Row 2 Shoulder Room55.3 in55.7 in
Row 2 Hip Room51.3 in54.5 in
Row 2 Legroom39.9 in34.7 in
Cargo Volume,
Minimum
31.4 ft315.4 ft3
Cargo Volume,
Maximum
63.7 ft315.4 ft3

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Option Package Details
Chevrolet Equinox LT

2LT Equipment Group
FeatureValueRequested?
Automatic climate control, front200Yes
Heated front seats200Yes
Fog lights125Yes
Power fore-aft adjuster, driver seat100Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Auto-dimming rearview mirror150Yes
Rearview camera200Yes
Remote start150No
Pioneer, 250W, 8 speakers (with subwoofer)350No
Total Requested117570%
Total Not Requested50030%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Media drive, large15No
Total Requested70098%
Total Not Requested152%

Option Package Details
Chevrolet Equinox LTZ

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Media drive, large15No
Total Requested70098%
Total Not Requested152%

Option Package Details
Kia Optima EX Turbo

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Total Requested70097%
Total Not Requested253%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested60019%
Total Not Requested250581%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Total Requested70097%
Total Not Requested253%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested60020%
Total Not Requested240580%

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