Chevrolet Equinox Chevrolet Equinox 2012 Kia Optima Kia Optima 2010

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Chevrolet Equinox vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Chevrolet Equinox vs. Kia Optima Invoice Comparison

Lowest Total Price: $26,090

Kia Optima EX   
Difference: $5,600

Lowest Total Invoice: $24,290

Kia Optima EX   
Difference: $5,578

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122010
ModelEquinoxEquinoxOptima
TrimLTLTZEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $25,050 $29,220 $20,995
Base Invoice $23,798 $27,759 $19,620
2LT Equipment Group 1,820    
3.0L V6 1,500 1,500  
Leather seating surfaces 800    
Navigation system 795 795 1,200
Sunroof 900 900  
2.7L V6     1,000
Premium Package     2,200
2LT Equipment Group 1,729    
3.0L V6 1,320 1,320  
Leather seating surfaces 704    
Navigation system 700 700 1,075
Sunroof 792 792  
2.7L V6     940
Premium Package     1,960
Options (change) 5,815 3,195 4,400
Options (change) 5,245 2,812 3,975
Destination 825 825 695
Total Price $31,690 $33,240 $26,090
Total Invoice $29,868 $31,396 $24,290

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Chevrolet Equinox dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Chevrolet Equinox vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $3,785
TrueDelta Adjusted Invoice Difference: $3,867
Model Year201220122010
ModelEquinoxEquinoxOptima
TrimLTLTZEX
Body4dr SUV4dr SUV4dr Sedan
Engine264hp V6264hp V6194hp V6
TransmissionT6T6T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)17/24 MPG17/24 MPG20/28 MPG
Audio (watts, speakers)250, 8250, 8360, 7
Tire (rear if not all the same)225/65-17225/65-17215/50-17
Total Price$31,690$33,240$26,090
Adjustments for Features-1,815-2,7800
Feature-Adjusted Total Price$29,875$30,460$26,090
Cost Above Minimum$0$585$0
Total Invoice$29,868$31,396$24,290
Adjustments for Features-1,711-2,6260
Feature-Adjusted Total Invoice$28,157$28,770$24,290
Cost Above Minimum$0$613$0

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Features Comparison: Chevrolet Equinox vs. Kia Optima

Model Year201220122010
ModelEquinoxEquinoxOptima
TrimLTLTZEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed manually-shiftable automatic  $1000
FWD$0$0$0
Accessories 
Power liftgate $350 
Power-adjustable pedals  $125
Remote start$150$150 
Sunshade, rear  $125
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Obstacle detection, rear $250 
Rearview camera$200$200 
Rollover sensor$50$50 
Cargo Management 
Cargo cover $75 
Cargo mat $40 
Overhead sunglass holder  $25
Roof rack $300 
Roof rails$250  
Climate Control 
Interior air filter  $0
Rear wiper$175$175 
Exterior 
Bodyside cladding (gray/black)$250$250 
Bodyside moldings  $75
Deep-tinted rear windows$275$275 
Laminated front side windows$200$200 
Rear bumper protector$40$40 
Rear spoiler$200$200 
Infotainment 
Bluetooth cell phone link$100$100 
SD Card slot$25$25 
Telematics service, such as OnStar, with navigation$225$225 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Spotter mirror(s)$50$50 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Door sill trim plates  $100
Manual fore-aft adjuster, second row seats$75$75 
Manual lumbar adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Memory system, driver seat $200 
Power fore-aft adjuster, passenger seat  $100
Power lumbar adjuster, driver seat$100$100 
Power recliner, passenger seat  $100
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Machined alloy wheels $350 
Total Value of Features$3,990$4,955$2,175
Value of Feature Adjustments$1,815$2,780$0
Value of Feature Adjustments-1,711-2,6260

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Specifications Comparison: Chevrolet Equinox vs. Kia Optima

Model Year20122010
ModelEquinoxOptima
Body4dr SUV4dr Sedan
Wheelbase112.5 in107.1 in
Length187.8 in189.0 in
Width72.5 in71.1 in
Height66.3 in58.3 in
Curb Weight3,944 lb.3,294 lb.
Fuel Capacity18.8 gal.16.4 gal.
Row 1 Headroom40.9 in39.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room54.6 in54.5 in
Row 1 Legroom41.2 in43.7 in
Row 2 Headroom39.2 in38.0 in
Row 2 Shoulder Room55.3 in56.3 in
Row 2 Hip Room51.1 in54.7 in
Row 2 Legroom39.9 in37.8 in
Cargo Volume,
Minimum
31.5 ft315.0 ft3
Cargo Volume,
Maximum
63.7 ft315.0 ft3

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Option Package Details
Chevrolet Equinox LT

2LT Equipment Group
FeatureValueRequested?
Automatic climate control, front200Yes
Heated front seats200Yes
Auto-dimming rearview mirror150Yes
Fog lights125Yes
Power fore-aft adjuster, driver seat100Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Remote start150No
Pioneer, 250W, 8 speakers (with subwoofer)350No
Total Requested97566%
Total Not Requested50034%

Option Package Details
Kia Optima EX

2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
FeatureValueRequested?
2.7L V6
DOHC-4v
194 hp@6000
184 lb-ft@4500
1000Yes
Bright-finished exhaust tip(s)25Yes
Total Requested1025100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Heated front seats200Yes
Sunroof900Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

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