The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,730 Ford Focus SE | |||
Difference: $2,210 | |||
Lowest Total Invoice: $21,935 Ford Focus SE | |||
Difference: $2,901 | |||
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Model Year | 2018 | 2018 | 2012 |
Model | Trax | Trax | Focus |
Trim | LT | Premier | SE |
Body | 4dr SUV | 4dr SUV | 4dr Hatch |
Base Price | $22,900 | $27,295 | $18,300 |
Base Invoice | $21,984 | $26,203 | $17,108 |
Sun & Sound Package | 1,150 | ||
Convenience Package | 450 | ||
Cargo mat | 115 | 115 | |
Engine-block heater | 100 | 100 | 25 |
Cargo organizer | 140 | 140 | 115 |
All-weather floor mats | 140 | 140 | |
MyFord and SYNC Convenience Package | 800 | ||
Sport Package | 695 | ||
Winter Package | 570 | ||
6-speed automatic | 1,095 | ||
Sunroof | 795 | ||
Remote start | 445 | ||
Door sill trim plates | 95 | ||
Sun & Sound Package | 1,047 | ||
Convenience Package | 410 | ||
Cargo mat | 105 | 105 | |
Engine-block heater | 91 | 91 | 22 |
Cargo organizer | 127 | 127 | 100 |
All-weather floor mats | 127 | 127 | |
MyFord and SYNC Convenience Package | 695 | ||
Sport Package | 604 | ||
Winter Package | 496 | ||
6-speed automatic | 953 | ||
Sunroof | 692 | ||
Remote start | 387 | ||
Door sill trim plates | 83 | ||
Options (change) | 2,095 | 495 | 4,635 |
Options (change) | 1,907 | 450 | 4,032 |
Destination | 945 | 945 | 795 |
Total Price | $25,940 | $28,735 | $23,730 |
Total Invoice | $24,836 | $27,598 | $21,935 |
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Lowest Adjusted Price and Invoice: Ford Focus SE | |||
TrueDelta Adjusted Price Difference: $75 | |||
TrueDelta Adjusted Invoice Difference: $857 | |||
Model Year | 2018 | 2018 | 2012 |
Model | Trax | Trax | Focus |
Trim | LT | Premier | SE |
Body | 4dr SUV | 4dr SUV | 4dr Hatch |
Engine | 138hp I4 | 138hp I4 | 160hp I4 |
Transmission | T6 | T6 | A6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 25/33 MPG | 25/33 MPG | 28/38 MPG |
Audio (watts, speakers) | ?, 7 | ?, 7 | ?, 6 |
Tire (rear if not all the same) | 205/70-16 | 215/55-18 | 215/55-16 |
Total Price | $25,940 | $28,735 | $23,730 |
Adjustments for Features | -2,135 | -3,740 | 0 |
Feature-Adjusted Total Price | $23,805 | $24,995 | $23,730 |
Cost Above Minimum | $0 | $1,190 | $0 |
Total Invoice | $24,836 | $27,598 | $21,935 |
Adjustments for Features | -2,044 | -3,592 | 0 |
Feature-Adjusted Total Invoice | $22,792 | $24,006 | $21,935 |
Cost Above Minimum | $0 | $1,214 | $0 |
Model Year | 2018 | 2018 | 2012 |
Model | Trax | Trax | Focus |
Trim | LT | Premier | SE |
Body | 4dr SUV | 4dr SUV | 4dr Hatch |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
6-speed automatic | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
AC power outlet | $100 | $100 | |
Active noise reduction | $0 | $0 | |
Proximity key | $250 | $250 | |
Remote app | $25 | $25 | |
Brakes, Airbags, and Other Safety | |||
4-wheel disc brakes | $150 | ||
911 assist | $25 | ||
Blind spot warning system | $200 | ||
Cross-traffic warning, rear | $100 | ||
Forward collision warning | $200 | ||
Knee airbag, driver | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | |
Lane departure warning | $200 | ||
Obstacle detection, rear | $250 | ||
Rear side airbags | $300 | $300 | |
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Safety key | $5 | ||
Torque vectoring, brake-based | $100 | ||
Cargo Management | |||
Cargo mat | $40 | $40 | |
Roof rails | $250 | $250 | |
Storage compartment under front seat(s) | $50 | $50 | |
Exterior | |||
Bodyside cladding (gray/black) | $250 | $250 | |
Deep-tinted rear windows | $275 | $275 | |
Wheel-lip moldings | $75 | $75 | |
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
Android Auto support | $100 | $100 | |
App support | $0 | $0 | |
Apple CarPlay support | $100 | $100 | |
CD player | $125 | ||
MP3-compatible player | $50 | ||
Navigation, turn-by-turn | $25 | ||
Telematics service, such as OnStar, with navigation | $225 | $225 | |
Traffic + travel information | $25 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming rearview mirror | $150 | ||
Compass | $0 | $0 | |
Digital instruments | $0 | $0 | |
Fog lights | $125 | $125 | |
Illuminated visor mirror, driver | $50 | ||
Illuminated visor mirror, passenger | $50 | ||
Spotter mirror(s) | $50 | ||
Turn signals on or near mirrors | $25 | ||
Visor mirror, driver | $10 | $10 | |
Visor mirror, passenger | $10 | $10 | |
Seats and Interior Trim | |||
Center armrest(s), second row | $50 | $50 | |
Door sill trim plates | $100 | $100 | |
Folding passenger seat | $150 | $150 | |
Heated front seats | $200 | $200 | |
Manual height adjuster, driver seat | $50 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | |
Power height adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | |
Synthetic leather seating surfaces | $0 | $0 | |
Suspension, Wheels, and Tires | |||
Touring suspension (upgrade) | $0 | ||
Total Value of Features | $4,210 | $5,815 | $2,075 |
Value of Feature Adjustments | $2,135 | $3,740 | $0 |
Value of Feature Adjustments | -2,044 | -3,592 | 0 |
Model Year | 2018 | 2012 |
Model | Trax | Focus |
Body | 4dr SUV | 4dr Hatch |
Wheelbase | 100.6 in | 104.3 in |
Length | 167.6 in | 171.6 in |
Width | 69.9 in | 71.8 in |
Height | 64.8 in | 57.7 in |
Curb Weight | 3,124 lb. | 2,958 lb. |
Fuel Capacity | 14.0 gal. | 12.4 gal. |
Row 1 Headroom | 39.6 in | 38.3 in |
Row 1 Shoulder Room | 54.1 in | 55.6 in |
Row 1 Hip Room | 51.7 in | 53.9 in |
Row 1 Legroom | 40.8 in | 41.9 in |
Row 2 Headroom | 38.8 in | 37.9 in |
Row 2 Shoulder Room | 52.8 in | 53.7 in |
Row 2 Hip Room | 50.7 in | 52.7 in |
Row 2 Legroom | 35.7 in | 33.2 in |
Cargo Volume, Minimum | 18.7 ft3 | 23.8 ft3 |
Cargo Volume, Maximum | 48.4 ft3 | 44.8 ft3 |
Sun & Sound Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Bose, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Convenience Package | ||
Feature | Value | Requested? |
Power fore-aft adjuster, driver seat | 100 | No |
Power height adjuster, driver seat | 50 | No |
Power tilt adjuster, driver seat | 100 | No |
Leather-wrapped steering wheel | 150 | Yes |
Even more chrome | 0 | No |
Proximity key | 250 | No |
Synthetic leather seating surfaces | 0 | No |
Total Requested | 150 | 23% |
Total Not Requested | 500 | 77% |
Cargo organizer | ||
Feature | Value | Requested? |
Cargo organizer | 100 | Yes |
Cargo net | 40 | Yes |
Total Requested | 140 | 100% |
Total Not Requested | 0 | 0% |
MyFord and SYNC Convenience Package | ||
Feature | Value | Requested? |
Satellite radio | 200 | Yes |
Map lights | 25 | No |
Cruise control | 150 | Yes |
Alarm | 100 | No |
Unbranded, 6 speakers | 350 | No |
Traffic + travel information | 25 | No |
Navigation, turn-by-turn | 25 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
USB port | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Voice control for audio system | 25 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 550 | 50% |
Total Not Requested | 550 | 50% |
Sport Package | ||
Feature | Value | Requested? |
Touring suspension (upgrade) | 250 | No |
4-wheel disc brakes | 150 | No |
Alloy wheels | 350 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Total Requested | 500 | 56% |
Total Not Requested | 400 | 44% |
Winter Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
All-weather floor mats | 75 | Yes |
Turn signals on or near mirrors | 25 | No |
Perimeter approach lighting | 25 | No |
Total Requested | 300 | 86% |
Total Not Requested | 50 | 14% |