The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | |||||
Difference: $11,895 | |||||
Lowest Total Invoice: $23,030 Kia Optima EX | |||||
Difference: $12,596 | |||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2009 |
Model | 300 | 300 | 300 | 300 | Optima |
Trim | Touring L | 300S | Limited | 300C | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $32,640 | $36,295 | $37,545 | $40,995 | $20,690 |
Base Invoice | $31,865 | $35,120 | $36,281 | $39,491 | $19,255 |
Value Package | 2,995 | ||||
Uconnect Touch 8.4N | 995 | 995 | |||
Panoramic sunroof | 1,895 | 1,895 | |||
Sunshade, rear, power | 295 | ||||
Sun, Sound and Nav Package | 3,695 | ||||
Convenience Package | 970 | ||||
Premium Package | 1,300 | ||||
Navigation system | 1,200 | ||||
Value Package | 2,666 | ||||
Uconnect Touch 8.4N | 886 | 886 | |||
Panoramic sunroof | 1,687 | 1,687 | |||
Sunshade, rear, power | 263 | ||||
Sun, Sound and Nav Package | 3,289 | ||||
Convenience Package | 865 | ||||
Premium Package | 1,160 | ||||
Navigation system | 1,075 | ||||
Options (change) | 2,995 | 2,890 | 3,185 | 3,695 | 3,470 |
Options (change) | 2,666 | 2,573 | 2,836 | 3,289 | 3,100 |
Destination | 1,095 | 1,095 | 1,095 | 1,095 | 675 |
Total Price | $36,730 | $40,280 | $41,825 | $45,785 | $24,835 |
Total Invoice | $35,626 | $38,788 | $40,212 | $43,875 | $23,030 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $9,265 | |||||
TrueDelta Adjusted Invoice Difference: $10,045 | |||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2009 |
Model | 300 | 300 | 300 | 300 | Optima |
Trim | Touring L | 300S | Limited | 300C | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 292hp V6 | 300hp V6 | 292hp V6 | 363hp V8 | 175hp I4 |
Transmission | A8 | T8 | A8 | T8 | T5 |
Drivetrain | RWD | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 276, 6 | ?, 6 | 900, 19 | 360, 7 |
Tire (rear if not all the same) | 225/60-18 | 245/45-20 | 245/45-20 | 245/45-20 | 215/50-17 |
Total Price | $36,730 | $40,280 | $41,825 | $45,785 | $24,835 |
Adjustments for Features | -2,630 | -3,030 | -4,370 | -5,445 | 0 |
Feature-Adjusted Total Price | $34,100 | $37,250 | $37,455 | $40,340 | $24,835 |
Cost Above Minimum | $0 | $3,150 | $3,355 | $6,240 | $0 |
Total Invoice | $35,626 | $38,788 | $40,212 | $43,875 | $23,030 |
Adjustments for Features | -2,551 | -2,918 | -4,201 | -5,218 | 0 |
Feature-Adjusted Total Invoice | $33,075 | $35,870 | $36,011 | $38,657 | $23,030 |
Cost Above Minimum | $0 | $2,795 | $2,936 | $5,582 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2009 |
Model | 300 | 300 | 300 | 300 | Optima |
Trim | Touring L | 300S | Limited | 300C | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
8-speed automatic | $1200 | $1200 | |||
8-speed manually-shiftable automatic | $1300 | $1300 | |||
5-speed manually-shiftable automatic | $1000 | ||||
RWD | $0 | $0 | $0 | $0 | |
FWD | $0 | ||||
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Power-adjustable pedals | $125 | ||||
Proximity key | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | |
Remote start | $150 | $150 | $150 | $150 | |
Remote window/roof operation | $15 | $15 | $15 | $15 | |
Sunshade, rear | $125 | ||||
Sunshade, rear, power | $225 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Rearview camera | $200 | $200 | $200 | $200 | |
Cargo Management | |||||
Cargo mat | $40 | $40 | |||
Cargo net | $40 | $40 | $40 | $40 | |
Climate Control | |||||
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | $100 | |
Exterior | |||||
Black exterior trim (optional) | $0 | ||||
Bodyside moldings | $75 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | |
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
Sunroof | $900 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
CD player | $125 | ||||
HD radio | $50 | $50 | $50 | $50 | |
MP3-compatible player | $50 | ||||
Satellite radio | $200 | ||||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Surround sound | $250 | ||||
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
Text dictation | $50 | $50 | $50 | $50 | |
Traffic + travel information | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | |||||
Analog clock | $25 | $25 | $25 | $25 | |
Interior ambient lighting | $150 | $150 | |||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
Mirror tilt-down in reverse | $25 | $25 | |||
Steering-linked headlights | $150 | ||||
Turn signals on or near mirrors | $25 | ||||
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | |||
Door sill trim plates | $100 | $100 | $100 | ||
Heated second row seats | $200 | $200 | |||
Manual lumbar adjuster, driver seat | $50 | ||||
Memory system, driver seat | $200 | $200 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Steering wheel, upgraded leather | $0 | ||||
Upgraded floor mats | $0 | ||||
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | |||
Electronic systems calibration selector | $200 | $200 | |||
Polished alloy wheels | $350 | $350 | $350 | ||
Sport suspension (upgrade) | $0 | ||||
Touring suspension (upgrade) | $0 | $0 | |||
Wheels, dark finish | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $6,005 | $6,405 | $7,745 | $8,820 | $3,375 |
Value of Feature Adjustments | $2,630 | $3,030 | $4,370 | $5,445 | $0 |
Value of Feature Adjustments | -2,551 | -2,918 | -4,201 | -5,218 | 0 |
Model Year | 2018 | 2009 |
Model | 300 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 120.2 in | 107.1 in |
Length | 198.6 in | 189.0 in |
Width | 75.0 in | 71.1 in |
Height | 58.4 in | 58.3 in |
Curb Weight | 4,030 lb. | 3,158 lb. |
Fuel Capacity | 19.1 gal. | 16.4 gal. |
Row 1 Headroom | 38.6 in | 39.8 in |
Row 1 Shoulder Room | 59.5 in | 57.1 in |
Row 1 Hip Room | 56.2 in | 54.5 in |
Row 1 Legroom | 41.8 in | 43.7 in |
Row 2 Headroom | 37.9 in | 38.0 in |
Row 2 Shoulder Room | 57.7 in | 56.3 in |
Row 2 Hip Room | 56.1 in | 54.7 in |
Row 2 Legroom | 40.1 in | 37.8 in |
Cargo Volume | 16.3 ft3 | 15.0 ft3 |
Value Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Universal garage door opener | 100 | Yes |
Fog lights | 125 | Yes |
Remote start | 150 | No |
Total Requested | 825 | 35% |
Total Not Requested | 1525 | 65% |
Uconnect Touch 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Uconnect Touch 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Sun, Sound and Nav Package | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Panoramic sunroof | 1200 | No |
Harman/Kardon, 900W, 19 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 23% |
Total Not Requested | 1975 | 77% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | No |
Total Requested | 525 | 50% |
Total Not Requested | 525 | 50% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |