The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,400 Kia Optima EX | |||||||
Difference: $6,580 | |||||||
Lowest Total Invoice: $28,459 Kia Optima EX | |||||||
Difference: $5,287 | |||||||
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Model Year | 2007 | 2007 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Town & Country | Town & Country | Optima | Optima | Optima | Optima | Optima |
Trim | Touring | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Minivan, ext. | 4dr Minivan, ext. | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $28,535 | $36,605 | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 |
Base Invoice | $26,226 | $33,408 | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 |
Leather Interior Group | 2,100 | ||||||
Bluetooth cell phone link | 275 | 275 | |||||
Satellite radio | 195 | ||||||
Navigation system | 1,495 | ||||||
Luxury Group | 2,055 | ||||||
Sunroof | 895 | 250 | |||||
Polished alloy wheels | 700 | ||||||
Technology Package | 2,300 | 700 | 2,300 | ||||
Premium Package | 3,300 | 3,300 | |||||
Cargo net | 50 | 50 | 50 | 50 | 50 | ||
Panoramic sunroof | 1,500 | ||||||
Premium Tech Package | 5,300 | ||||||
Leather Interior Group | 1,848 | ||||||
Bluetooth cell phone link | 242 | 242 | |||||
Satellite radio | 172 | ||||||
Navigation system | 1,316 | ||||||
Luxury Group | 1,808 | ||||||
Sunroof | 788 | 219 | |||||
Polished alloy wheels | 616 | ||||||
Technology Package | 2,129 | 650 | 2,129 | ||||
Premium Package | 3,059 | 3,059 | |||||
Cargo net | 42 | 42 | 42 | 42 | 42 | ||
Panoramic sunroof | 1,395 | ||||||
Premium Tech Package | 4,919 | ||||||
Options (change) | 7,715 | 525 | 5,650 | 2,250 | 5,350 | 5,650 | 50 |
Options (change) | 6,790 | 461 | 5,230 | 2,087 | 4,961 | 5,230 | 42 |
Destination | 730 | 730 | 800 | 800 | 800 | 800 | 800 |
Total Price | $36,980 | $37,860 | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 |
Total Invoice | $33,746 | $34,599 | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $6,455 | |||||||
TrueDelta Adjusted Invoice Difference: $5,173 | |||||||
Model Year | 2007 | 2007 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Town & Country | Town & Country | Optima | Optima | Optima | Optima | Optima |
Trim | Touring | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Minivan, ext. | 4dr Minivan, ext. | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 200hp V6 | 200hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | A4 | A4 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 215/65-16 | 215/65-16 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $36,980 | $37,860 | $30,400 | $35,045 | $31,650 | $33,950 | $36,150 |
Adjustments for Features | -125 | -375 | 0 | -950 | -200 | -900 | -1,500 |
Feature-Adjusted Total Price | $36,855 | $37,485 | $30,400 | $34,095 | $31,450 | $33,050 | $34,650 |
Cost Above Minimum | $0 | $630 | $0 | $3,695 | $1,050 | $2,650 | $4,250 |
Total Invoice | $33,746 | $34,599 | $28,459 | $32,557 | $29,638 | $31,793 | $33,805 |
Adjustments for Features | -114 | -343 | 0 | -883 | -187 | -843 | -1,403 |
Feature-Adjusted Total Invoice | $33,632 | $34,256 | $28,459 | $31,674 | $29,451 | $30,950 | $32,402 |
Cost Above Minimum | $0 | $624 | $0 | $3,215 | $992 | $2,491 | $3,943 |
Model Year | 2007 | 2007 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Town & Country | Town & Country | Optima | Optima | Optima | Optima | Optima |
Trim | Touring | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Minivan, ext. | 4dr Minivan, ext. | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||
4-speed automatic | $800 | $800 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
Dual power sliding doors | $800 | $800 | |||||
Heated steering wheel | $100 | $100 | $100 | ||||
Power flip-out rear side windows | $125 | $125 | |||||
Power liftgate | $350 | $350 | |||||
Power rear side windows | $200 | $200 | $200 | $200 | $200 | ||
Power-adjustable pedals | $125 | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||
Tilt steering wheel, manual | $150 | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | ||
Brake assist | $50 | $50 | $50 | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | ||
Front side airbags | $350 | $350 | $350 | $350 | $350 | ||
Knee airbag, driver | $75 | $75 | |||||
Rearview camera | $200 | $200 | $200 | $200 | $200 | ||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
Stability control | $400 | $400 | $400 | $400 | $400 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | ||
Cargo Management | |||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
Console with shifter | $150 | $150 | $150 | $150 | $150 | ||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | ||||||
Removable console | $200 | $200 | |||||
Roof rack | $300 | $300 | |||||
Second-row under-floor storage | $150 | $150 | |||||
Storage compartment under front seat(s) | $50 | $50 | |||||
Climate Control | |||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |||||
Rear HVAC unit | $400 | $400 | |||||
Rear wiper | $175 | $175 | |||||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Exterior | |||||||
Body kit | $0 | $0 | $0 | $0 | |||
Bodyside cladding | $350 | $350 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | |||||
Sunroof | $900 | $900 | |||||
Infotainment | |||||||
App support | $0 | $0 | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | ||
DVD-compatible player | $0 | $0 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | ||
MP3-compatible player | $50 | $50 | $50 | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||||
Auto-dimming driver-side mirror | $75 | $75 | |||||
Detailed driving style feedback | $100 | ||||||
Large energy flow and fuel economy display | $25 | ||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | $500 | ||||
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | ||||||
Folding second row seats | $300 | $300 | $300 | $300 | |||
Heated second row seats | $200 | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||||
Manual lumbar adjuster, driver seat | $50 | $50 | |||||
Manual recliner, second row seats | $75 | $75 | |||||
Manual recliner, third row seats | $125 | $125 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | |||||
Stowable second row seats | $500 | $500 | |||||
Stowable third row seats | $600 | $600 | |||||
Synthetic suede inserts in leather seating surfaces | $0 | ||||||
Tailgating position, third row seats | $50 | $50 | |||||
Wood trim | $300 | ||||||
Wood/leather-wrapped steering wheel | $150 | ||||||
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | |||
Electronic systems calibration selector | $200 | $200 | |||||
Polished alloy wheels | $350 | $350 | $350 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
Total Value of Features | $7,975 | $8,225 | $7,850 | $8,800 | $8,050 | $8,750 | $9,350 |
Value of Feature Adjustments | $125 | $375 | $0 | $950 | $200 | $900 | $1,500 |
Value of Feature Adjustments | -114 | -343 | 0 | -883 | -187 | -843 | -1,403 |
Model Year | 2007 | 2014 |
Model | Town & Country | Optima |
Body | 4dr Minivan, ext. | 4dr Sedan |
Wheelbase | 119.3 in | 110.0 in |
Length | 200.6 in | 190.7 in |
Width | 78.6 in | 72.1 in |
Height | 68.9 in | 57.9 in |
Curb Weight | 4,240 lb. | 3,238 lb. |
Fuel Capacity | 20.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.6 in | 40.0 in |
Row 1 Shoulder Room | 62.9 in | 57.3 in |
Row 1 Hip Room | 57.2 in | 54.7 in |
Row 1 Legroom | 40.6 in | 45.5 in |
Row 2 Headroom | 39.6 in | 37.6 in |
Row 2 Shoulder Room | 64.7 in | 55.7 in |
Row 2 Hip Room | 67.6 in | 54.5 in |
Row 2 Legroom | 37.5 in | 34.7 in |
Row 3 Headroom | 38.3 in | 0.0 in |
Row 3 Shoulder Room | 62.1 in | 0.0 in |
Row 3 Hip Room | 49.0 in | 0.0 in |
Row 3 Legroom | 37.3 in | 0.0 in |
Cargo Volume, Minimum | 20.0 ft3 | 15.4 ft3 |
Cargo Volume, Behind R2 | 54.2 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 167.9 ft3 | 15.4 ft3 |
Leather Interior Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | No |
Automatic climate control, front | 200 | Yes |
Rear air vents with automatic controls | 150 | No |
Interior air filter | 0 | Yes |
Total Requested | 1500 | 86% |
Total Not Requested | 250 | 14% |
Luxury Group | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Automatic headlights | 100 | Yes |
Fog lights | 125 | Yes |
Obstacle detection, rear | 250 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Power-adjustable pedals | 125 | No |
Removable console | 200 | Yes |
Alarm | 100 | No |
Upgraded instruments | 0 | No |
Additional chrome trim | 0 | No |
Infinity, 8 speakers | 350 | No |
Overhead console with modular storage | 150 | No |
Bodyside cladding | 275 | No |
Total Requested | 825 | 43% |
Total Not Requested | 1075 | 57% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 600 | 18% |
Total Not Requested | 2775 | 82% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 45% |
Total Not Requested | 300 | 55% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 1450 | 32% |
Total Not Requested | 3100 | 68% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 600 | 18% |
Total Not Requested | 2675 | 82% |