The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | ||||
Difference: $12,275 | ||||
Lowest Total Invoice: $23,030 Kia Optima EX | ||||
Difference: $11,930 | ||||
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Model Year | 2011 | 2011 | 2011 | 2009 |
Model | Durango | Durango | Durango | Optima |
Trim | R/T | Crew | Citadel | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $35,690 | $33,420 | $42,020 | $20,690 |
Base Invoice | $33,647 | $31,581 | $39,407 | $19,255 |
Leather Interior Group | 1,395 | |||
Entry Nav / Commuter Group | 695 | 695 | ||
Sunroof | 850 | 850 | ||
Leather seating surfaces | 1,295 | |||
Premium Package | 1,300 | |||
Convenience Package | 970 | |||
Navigation system | 1,200 | |||
Leather Interior Group | 1,242 | |||
Entry Nav / Commuter Group | 619 | 619 | ||
Sunroof | 757 | 757 | ||
Leather seating surfaces | 1,153 | |||
Premium Package | 1,160 | |||
Convenience Package | 865 | |||
Navigation system | 1,075 | |||
Options (change) | 2,940 | 2,840 | 0 | 3,470 |
Options (change) | 2,618 | 2,529 | 0 | 3,100 |
Destination | 850 | 850 | 850 | 675 |
Total Price | $39,480 | $37,110 | $42,870 | $24,835 |
Total Invoice | $37,115 | $34,960 | $40,257 | $23,030 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $6,145 | ||||
TrueDelta Adjusted Invoice Difference: $6,155 | ||||
Model Year | 2011 | 2011 | 2011 | 2009 |
Model | Durango | Durango | Durango | Optima |
Trim | R/T | Crew | Citadel | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 360hp V8 | 290hp V6 | 290hp V6 | 175hp I4 |
Transmission | T5 | T5 | T5 | T5 |
Drivetrain | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 506, 10 | 506, 10 | 506, 10 | 360, 7 |
Tire (rear if not all the same) | 265/50-20 | 265/60-18 | 265/50-20 | 215/50-17 |
Total Price | $39,480 | $37,110 | $42,870 | $24,835 |
Adjustments for Features | -6,155 | -6,130 | -8,595 | 0 |
Feature-Adjusted Total Price | $33,325 | $30,980 | $34,275 | $24,835 |
Cost Above Minimum | $2,345 | $0 | $3,295 | $0 |
Total Invoice | $37,115 | $34,960 | $40,257 | $23,030 |
Adjustments for Features | -5,786 | -5,775 | -8,071 | 0 |
Feature-Adjusted Total Invoice | $31,329 | $29,185 | $32,186 | $23,030 |
Cost Above Minimum | $2,144 | $0 | $3,001 | $0 |
Model Year | 2011 | 2011 | 2011 | 2009 |
Model | Durango | Durango | Durango | Optima |
Trim | R/T | Crew | Citadel | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 | $1000 |
RWD | $0 | $0 | $0 | |
FWD | $0 | |||
Accessories | ||||
AC power outlet | $100 | $100 | $100 | |
Adaptive cruise control | $600 | |||
Cruise control | $150 | $150 | $150 | |
Heated steering wheel | $100 | |||
Power liftgate | $350 | $350 | $350 | |
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | $250 | |
Remote start | $150 | $150 | $150 | |
Sunshade, rear | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Blind spot warning system | $200 | |||
Cross-traffic warning, rear | $100 | |||
Forward collision warning | $200 | |||
Full-size spare tire | $225 | |||
Obstacle detection, rear | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | |
Side curtain airbags | $350 | |||
Side curtain airbags, three rows | $500 | $500 | $500 | |
Temporary spare tire | $150 | $150 | $150 | |
Trailer sway control | $25 | $25 | $25 | |
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Cargo net | $40 | |||
Roof rack | $300 | $300 | ||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | ||
Rear air vents with automatic controls | $250 | $250 | $250 | |
Rear HVAC unit | $400 | $400 | $400 | |
Rear wiper | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | |||
Deep-tinted rear windows | $275 | $275 | $275 | |
Laminated front side windows | $200 | $200 | $200 | |
Rear bumper protector | $40 | $40 | $40 | |
Rear spoiler | $200 | $200 | $200 | |
Wheel-lip moldings | $75 | $75 | $75 | |
Infotainment | ||||
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
DVD-compatible player | $0 | $0 | $0 | |
Media drive | $15 | $15 | $15 | |
Satellite radio | $200 | |||
Satellite radio - one year subscription | $250 | $250 | $250 | |
Surround sound | $250 | $250 | $250 | |
Traffic + travel information | $25 | |||
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | |||
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | ||
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Compass | $0 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Power-folding mirrors | $50 | $50 | $50 | |
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Folding passenger seat | $150 | $150 | ||
Folding third row seats | $600 | $600 | $600 | |
Heated second row seats | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Power-folding headrests, third row seats | $50 | $50 | $50 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Auto-leveling rear shocks | $200 | |||
Chrome-clad alloy wheels | $600 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Total Value of Features | $9,255 | $9,230 | $11,695 | $3,100 |
Value of Feature Adjustments | $6,155 | $6,130 | $8,595 | $0 |
Value of Feature Adjustments | -5,786 | -5,775 | -8,071 | 0 |
Model Year | 2011 | 2009 |
Model | Durango | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 119.8 in | 107.1 in |
Length | 199.8 in | 189.0 in |
Width | 75.8 in | 71.1 in |
Height | 70.9 in | 58.3 in |
Curb Weight | 4,757 lb. | 3,158 lb. |
Fuel Capacity | 24.6 gal. | 16.4 gal. |
Row 1 Headroom | 39.9 in | 39.8 in |
Row 1 Shoulder Room | 58.5 in | 57.1 in |
Row 1 Hip Room | 57.0 in | 54.5 in |
Row 1 Legroom | 40.3 in | 43.7 in |
Row 2 Headroom | 39.8 in | 38.0 in |
Row 2 Shoulder Room | 58.3 in | 56.3 in |
Row 2 Hip Room | 56.0 in | 54.7 in |
Row 2 Legroom | 38.6 in | 37.8 in |
Row 3 Headroom | 37.8 in | 0.0 in |
Row 3 Shoulder Room | 50.4 in | 0.0 in |
Row 3 Hip Room | 42.8 in | 0.0 in |
Row 3 Legroom | 31.5 in | 0.0 in |
Cargo Volume, Minimum | 17.2 ft3 | 15.0 ft3 |
Cargo Volume, Behind R2 | 47.7 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 84.5 ft3 | 15.0 ft3 |
Leather Interior Group | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Auto-dimming driver-side mirror | 75 | No |
Turn signals on or near mirrors | 25 | Yes |
Power-folding mirrors | 50 | No |
Auto-dimming passenger-side mirror | 75 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Memory system, driver seat | 200 | No |
Total Requested | 1225 | 54% |
Total Not Requested | 1050 | 46% |
Entry Nav / Commuter Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Total Requested | 600 | 57% |
Total Not Requested | 450 | 43% |
Entry Nav / Commuter Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | No |
Total Requested | 600 | 60% |
Total Not Requested | 400 | 40% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 38% |
Total Not Requested | 650 | 62% |