Ford Edge Ford Edge 2010 Kia Optima Kia Optima 2011

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Ford Edge vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Edge vs. Kia Optima Invoice Comparison

Lowest Total Price: $29,600

Kia Optima EX Turbo   
Difference: $7,770

Lowest Total Invoice: $27,535

Kia Optima EX Turbo   
Difference: $6,897

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  Down Payment Interest Rate Term
Model Year2010201020102011
ModelEdgeEdgeEdgeOptima
TrimSELLimitedSportEX Turbo
Body4dr SUV4dr SUV4dr SUV4dr Sedan
Base Price $30,420 $33,220 $33,920 $24,700
Base Invoice $28,408 $30,956 $31,508 $23,080
Package 202A 2,200      
Navigation system 2,380 1,995 2,380  
Panoramic sunroof 1,595 1,595 1,595  
Premium Package     1,995 2,150
Technology Package       2,000
Package 202A 1,870      
Navigation system 2,023 1,696 2,023  
Panoramic sunroof 1,356 1,356 1,356  
Premium Package     1,696 1,920
Technology Package       1,785
Options (change) 6,175 3,590 5,970 4,150
Options (change) 5,249 3,052 5,075 3,705
Destination 775 775 775 750
Total Price $37,370 $37,585 $40,665 $29,600
Total Invoice $34,432 $34,783 $37,358 $27,535

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Edge dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Edge vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX Turbo
TrueDelta Adjusted Price Difference: $7,420
TrueDelta Adjusted Invoice Difference: $6,676
Model Year2010201020102011
ModelEdgeEdgeEdgeOptima
TrimSELLimitedSportEX Turbo
Body4dr SUV4dr SUV4dr SUV4dr Sedan
Engine265hp V6265hp V6265hp V6274hp I4
TransmissionA6A6A6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)18/25 MPG18/25 MPG18/25 MPG22/34 MPG
Audio (watts, speakers)320, 9320, 9320, 9550, 12
Tire (rear if not all the same)245/60-18245/60-18245/50-20215/55-17
Total Price$37,370$37,585$40,665$29,600
Adjustments for Features-240-565-1,0150
Feature-Adjusted Total Price$37,130$37,020$39,650$29,600
Cost Above Minimum$110$0$2,630$0
Total Invoice$34,432$34,783$37,358$27,535
Adjustments for Features-221-523-9320
Feature-Adjusted Total Invoice$34,211$34,260$36,426$27,535
Cost Above Minimum$0$49$2,215$0

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Features Comparison: Ford Edge vs. Kia Optima

Model Year2010201020102011
ModelEdgeEdgeEdgeOptima
TrimSELLimitedSportEX Turbo
Body4dr SUV4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed automatic$1000$1000$1000 
6-speed manually-shiftable automatic   $1100
FWD$0$0$0$0
Accessories 
Heated steering wheel   $100
Keyless entry keypad$50$50$50 
Power liftgate  $350 
Proximity key   $250
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
911 assist$25$25$25 
Brake assist   $50
Obstacle detection, rear$250$250$250 
Rearview camera   $200
Rollover sensor$50$50$50 
Vehicle health reports$0$0$0 
Cargo Management 
Air-conditioned storage compartment   $50
Climate Control 
Rear wiper$175$175$175 
Exterior 
Bodyside cladding  $350 
Bodyside cladding (gray/black)$250$250  
Deep-tinted rear windows$275$275$275 
Rear spoiler$200$200$200 
Infotainment 
DVD-compatible player$0$0$0 
Media drive$15$15$15 
SMS text-to-speech reader$25$25$25 
Traffic + travel information$25$25$25 
Traffic information   $25
Voice control for external devices$0$0$0 
Instruments, Lights, and Mirrors 
Heated mirrors $25$25$25
Interior ambient lighting$150$150$150 
Speaker lights   $100
Spotter mirror(s)$50$50$50 
Turn signals on or near mirrors   $25
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Folding passenger seat$150$150$150 
Heated second row seats   $200
Manual lumbar adjuster, driver seat$50$50$50 
Manual recliner, second row seats$75$75$75 
Memory system, driver seat $200$200$200
Power height adjuster, passenger seat$100$100$100 
Power lumbar adjuster, driver seat   $100
Power recliner, driver seat   $100
Power recliner, passenger seat   $100
Power tilt adjuster, passenger seat$100$100$100 
Synthetic suede inserts in leather seating surfaces  $0 
Suspension, Wheels, and Tires 
Alloy wheels   $350
Chrome-clad alloy wheels$600$600$600 
Total Value of Features$3,615$3,940$4,390$3,375
Value of Feature Adjustments$240$565$1,015$0
Value of Feature Adjustments-221-523-9320

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Specifications Comparison: Ford Edge vs. Kia Optima

Model Year20102011
ModelEdgeOptima
Body4dr SUV4dr Sedan
Wheelbase111.2 in110.0 in
Length185.7 in190.7 in
Width75.8 in72.1 in
Height67.2 in57.3 in
Curb Weight4,073 lb.3,385 lb.
Fuel Capacity19.0 gal.18.5 gal.
Row 1 Headroom40.0 in40.0 in
Row 1 Shoulder Room58.9 in57.2 in
Row 1 Hip Room54.8 in54.7 in
Row 1 Legroom40.7 in45.5 in
Row 2 Headroom39.3 in37.6 in
Row 2 Shoulder Room58.8 in55.7 in
Row 2 Hip Room56.3 in54.5 in
Row 2 Legroom39.6 in34.7 in
Cargo Volume,
Minimum
32.1 ft315.4 ft3
Cargo Volume,
Maximum
69.6 ft315.4 ft3

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Option Package Details
Ford Edge SEL

Package 202A
FeatureValueRequested?
Leather seating surfaces900Yes
Automatic climate control, front200Yes
Heated front seats200Yes
Power fore-aft adjuster, passenger seat100Yes
Folding passenger seat150No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Dual-zone climate control125Yes
Interior air filter0Yes
Interior ambient lighting150No
Chrome-clad alloy wheels250No
Voice control for external devices0No
SMS text-to-speech reader25No
Traffic + travel information25No
USB port25Yes
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25Yes
Voice control for audio system25Yes
Bluetooth cell phone link100Yes
Total Requested170067%
Total Not Requested82533%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Unbranded, 320W, 9 speakers (with subwoofer)350No
Media drive, large15No
Traffic + travel information25No
Total Requested67563%
Total Not Requested39037%

Option Package Details
Ford Edge Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

Option Package Details
Ford Edge Sport

Premium Package
FeatureValueRequested?
Power liftgate350No
Heated front seats200Yes
Power fore-aft adjuster, passenger seat100Yes
Folding passenger seat150No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Dual-zone climate control125Yes
Interior air filter0Yes
Automatic climate control, front200Yes
Memory system, driver seat200Yes
Perimeter approach lighting25No
Heated mirrors25Yes
Universal garage door opener100Yes
Total Requested95057%
Total Not Requested72543%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Unbranded, 320W, 9 speakers (with subwoofer)350No
Media drive, large15No
Total Requested67565%
Total Not Requested36535%

Option Package Details
Kia Optima EX Turbo

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200No
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Total Requested75058%
Total Not Requested55042%
Premium Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Total Requested170071%
Total Not Requested70029%

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