The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,600 Kia Optima EX Turbo | ||||
Difference: $7,770 | ||||
Lowest Total Invoice: $27,535 Kia Optima EX Turbo | ||||
Difference: $6,897 | ||||
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Model Year | 2010 | 2010 | 2010 | 2011 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | EX Turbo |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $30,420 | $33,220 | $33,920 | $24,700 |
Base Invoice | $28,408 | $30,956 | $31,508 | $23,080 |
Package 202A | 2,200 | |||
Navigation system | 2,380 | 1,995 | 2,380 | |
Panoramic sunroof | 1,595 | 1,595 | 1,595 | |
Premium Package | 1,995 | 2,150 | ||
Technology Package | 2,000 | |||
Package 202A | 1,870 | |||
Navigation system | 2,023 | 1,696 | 2,023 | |
Panoramic sunroof | 1,356 | 1,356 | 1,356 | |
Premium Package | 1,696 | 1,920 | ||
Technology Package | 1,785 | |||
Options (change) | 6,175 | 3,590 | 5,970 | 4,150 |
Options (change) | 5,249 | 3,052 | 5,075 | 3,705 |
Destination | 775 | 775 | 775 | 750 |
Total Price | $37,370 | $37,585 | $40,665 | $29,600 |
Total Invoice | $34,432 | $34,783 | $37,358 | $27,535 |
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Lowest Adjusted Price and Invoice: Kia Optima EX Turbo | ||||
TrueDelta Adjusted Price Difference: $7,420 | ||||
TrueDelta Adjusted Invoice Difference: $6,676 | ||||
Model Year | 2010 | 2010 | 2010 | 2011 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | EX Turbo |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 265hp V6 | 265hp V6 | 265hp V6 | 274hp I4 |
Transmission | A6 | A6 | A6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 18/25 MPG | 18/25 MPG | 18/25 MPG | 22/34 MPG |
Audio (watts, speakers) | 320, 9 | 320, 9 | 320, 9 | 550, 12 |
Tire (rear if not all the same) | 245/60-18 | 245/60-18 | 245/50-20 | 215/55-17 |
Total Price | $37,370 | $37,585 | $40,665 | $29,600 |
Adjustments for Features | -240 | -565 | -1,015 | 0 |
Feature-Adjusted Total Price | $37,130 | $37,020 | $39,650 | $29,600 |
Cost Above Minimum | $110 | $0 | $2,630 | $0 |
Total Invoice | $34,432 | $34,783 | $37,358 | $27,535 |
Adjustments for Features | -221 | -523 | -932 | 0 |
Feature-Adjusted Total Invoice | $34,211 | $34,260 | $36,426 | $27,535 |
Cost Above Minimum | $0 | $49 | $2,215 | $0 |
Model Year | 2010 | 2010 | 2010 | 2011 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | EX Turbo |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | $1000 | $1000 | |
6-speed manually-shiftable automatic | $1100 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | |||
Keyless entry keypad | $50 | $50 | $50 | |
Power liftgate | $350 | |||
Proximity key | $250 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Brake assist | $50 | |||
Obstacle detection, rear | $250 | $250 | $250 | |
Rearview camera | $200 | |||
Rollover sensor | $50 | $50 | $50 | |
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | |||
Climate Control | ||||
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bodyside cladding | $350 | |||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
DVD-compatible player | $0 | $0 | $0 | |
Media drive | $15 | $15 | $15 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | |
Traffic information | $25 | |||
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Heated mirrors | $25 | $25 | $25 | |
Interior ambient lighting | $150 | $150 | $150 | |
Speaker lights | $100 | |||
Spotter mirror(s) | $50 | $50 | $50 | |
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Folding passenger seat | $150 | $150 | $150 | |
Heated second row seats | $200 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | $200 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | |||
Power recliner, driver seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | |||
Chrome-clad alloy wheels | $600 | $600 | $600 | |
Total Value of Features | $3,615 | $3,940 | $4,390 | $3,375 |
Value of Feature Adjustments | $240 | $565 | $1,015 | $0 |
Value of Feature Adjustments | -221 | -523 | -932 | 0 |
Model Year | 2010 | 2011 |
Model | Edge | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 111.2 in | 110.0 in |
Length | 185.7 in | 190.7 in |
Width | 75.8 in | 72.1 in |
Height | 67.2 in | 57.3 in |
Curb Weight | 4,073 lb. | 3,385 lb. |
Fuel Capacity | 19.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.0 in | 40.0 in |
Row 1 Shoulder Room | 58.9 in | 57.2 in |
Row 1 Hip Room | 54.8 in | 54.7 in |
Row 1 Legroom | 40.7 in | 45.5 in |
Row 2 Headroom | 39.3 in | 37.6 in |
Row 2 Shoulder Room | 58.8 in | 55.7 in |
Row 2 Hip Room | 56.3 in | 54.5 in |
Row 2 Legroom | 39.6 in | 34.7 in |
Cargo Volume, Minimum | 32.1 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 69.6 ft3 | 15.4 ft3 |
Package 202A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Interior ambient lighting | 150 | No |
Chrome-clad alloy wheels | 250 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
USB port | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Voice control for audio system | 25 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 1700 | 67% |
Total Not Requested | 825 | 33% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Unbranded, 320W, 9 speakers (with subwoofer) | 350 | No |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
Total Requested | 675 | 63% |
Total Not Requested | 390 | 37% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | No |
Total Requested | 675 | 98% |
Total Not Requested | 15 | 2% |
Premium Package | ||
Feature | Value | Requested? |
Power liftgate | 350 | No |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Automatic climate control, front | 200 | Yes |
Memory system, driver seat | 200 | Yes |
Perimeter approach lighting | 25 | No |
Heated mirrors | 25 | Yes |
Universal garage door opener | 100 | Yes |
Total Requested | 950 | 57% |
Total Not Requested | 725 | 43% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
Unbranded, 320W, 9 speakers (with subwoofer) | 350 | No |
Media drive, large | 15 | No |
Total Requested | 675 | 65% |
Total Not Requested | 365 | 35% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 750 | 58% |
Total Not Requested | 550 | 42% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | Yes |
Total Requested | 1700 | 71% |
Total Not Requested | 700 | 29% |