The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,840 Kia Optima EX | ||||
Difference: $11,825 | ||||
Lowest Total Invoice: $23,870 Kia Optima EX | ||||
Difference: $10,813 | ||||
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Model Year | 2010 | 2010 | 2010 | 2009 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $30,420 | $33,220 | $33,920 | $20,690 |
Base Invoice | $28,408 | $30,956 | $31,508 | $19,255 |
Package 202A | 2,200 | |||
Navigation system | 2,380 | 1,995 | 2,380 | 1,200 |
Illuminated door sill trim plates | 295 | 295 | 295 | |
Panoramic sunroof | 1,595 | 1,595 | 1,595 | |
Premium Package | 1,300 | |||
Convenience Package | 970 | |||
2.7L V6 | 1,005 | |||
Package 202A | 1,870 | |||
Navigation system | 2,023 | 1,696 | 2,023 | 1,075 |
Illuminated door sill trim plates | 251 | 251 | 251 | |
Panoramic sunroof | 1,356 | 1,356 | 1,356 | |
Premium Package | 1,160 | |||
Convenience Package | 865 | |||
2.7L V6 | 840 | |||
Options (change) | 6,470 | 3,885 | 4,270 | 4,475 |
Options (change) | 5,500 | 3,303 | 3,630 | 3,940 |
Destination | 775 | 775 | 775 | 675 |
Total Price | $37,665 | $37,880 | $38,965 | $25,840 |
Total Invoice | $34,683 | $35,034 | $35,913 | $23,870 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $9,375 | ||||
TrueDelta Adjusted Invoice Difference: $8,658 | ||||
Model Year | 2010 | 2010 | 2010 | 2009 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 265hp V6 | 265hp V6 | 265hp V6 | 194hp V6 |
Transmission | A6 | A6 | A6 | T5 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 18/25 MPG | 18/25 MPG | 18/25 MPG | 20/28 MPG |
Audio (watts, speakers) | 320, 9 | 320, 9 | 320, 9 | 360, 7 |
Tire (rear if not all the same) | 245/60-18 | 245/60-18 | 245/50-20 | 215/50-17 |
Total Price | $37,665 | $37,880 | $38,965 | $25,840 |
Adjustments for Features | -2,340 | -2,665 | -1,465 | 0 |
Feature-Adjusted Total Price | $35,325 | $35,215 | $37,500 | $25,840 |
Cost Above Minimum | $110 | $0 | $2,285 | $0 |
Total Invoice | $34,683 | $35,034 | $35,913 | $23,870 |
Adjustments for Features | -2,155 | -2,465 | -1,350 | 0 |
Feature-Adjusted Total Invoice | $32,528 | $32,569 | $34,563 | $23,870 |
Cost Above Minimum | $0 | $41 | $2,035 | $0 |
Model Year | 2010 | 2010 | 2010 | 2009 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | EX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | $1000 | $1000 | |
5-speed manually-shiftable automatic | $1000 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Keyless entry keypad | $50 | $50 | $50 | |
Power-adjustable pedals | $125 | |||
Sunshade, rear | $125 | |||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Brake assist | $50 | |||
Obstacle detection, rear | $250 | $250 | $250 | |
Rollover sensor | $50 | $50 | $50 | |
Vehicle health reports | $0 | $0 | $0 | |
Climate Control | ||||
Automatic climate control, front | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | ||
Interior air filter | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bodyside cladding | $350 | |||
Bodyside cladding (gray/black) | $250 | $250 | ||
Bodyside moldings | $75 | |||
Deep-tinted rear windows | $275 | $275 | $275 | |
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | |||
Infotainment | ||||
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
DVD-compatible player | $0 | $0 | $0 | |
Media drive | $15 | $15 | $15 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Heated mirrors | $25 | $25 | ||
Interior ambient lighting | $150 | $150 | $150 | |
Spotter mirror(s) | $50 | $50 | $50 | |
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Door sill trim plates | $100 | |||
Folding passenger seat | $150 | $150 | ||
Heated front seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | ||
Power recliner, driver seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | |||
Chrome-clad alloy wheels | $600 | $600 | $600 | |
Total Value of Features | $5,915 | $6,240 | $5,040 | $3,575 |
Value of Feature Adjustments | $2,340 | $2,665 | $1,465 | $0 |
Value of Feature Adjustments | -2,155 | -2,465 | -1,350 | 0 |
Model Year | 2010 | 2009 |
Model | Edge | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 111.2 in | 107.1 in |
Length | 185.7 in | 189.0 in |
Width | 75.8 in | 71.1 in |
Height | 67.2 in | 58.3 in |
Curb Weight | 4,073 lb. | 3,294 lb. |
Fuel Capacity | 19.0 gal. | 16.4 gal. |
Row 1 Headroom | 40.0 in | 39.8 in |
Row 1 Shoulder Room | 58.9 in | 57.1 in |
Row 1 Hip Room | 54.8 in | 54.5 in |
Row 1 Legroom | 40.7 in | 43.7 in |
Row 2 Headroom | 39.3 in | 38.0 in |
Row 2 Shoulder Room | 58.8 in | 56.3 in |
Row 2 Hip Room | 56.3 in | 54.7 in |
Row 2 Legroom | 39.6 in | 37.8 in |
Cargo Volume, Minimum | 32.1 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 69.6 ft3 | 15.0 ft3 |
Package 202A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Dual-zone climate control | 125 | No |
Interior air filter | 0 | Yes |
Interior ambient lighting | 150 | No |
Chrome-clad alloy wheels | 250 | No |
Traffic + travel information | 25 | No |
USB port | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Voice control for audio system | 25 | No |
Bluetooth cell phone link | 100 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 1425 | 56% |
Total Not Requested | 1100 | 44% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | No |
Unbranded, 320W, 9 speakers (with subwoofer) | 350 | No |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 55% |
Total Not Requested | 490 | 45% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | No |
Media drive, large | 15 | No |
Total Requested | 600 | 87% |
Total Not Requested | 90 | 13% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | No |
Unbranded, 320W, 9 speakers (with subwoofer) | 350 | No |
Media drive, large | 15 | No |
Total Requested | 600 | 58% |
Total Not Requested | 440 | 42% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 300 | 29% |
Total Not Requested | 750 | 71% |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | ||
Feature | Value | Requested? |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |