| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. Kia Optima Invoice Comparison
Lowest Total Price: $24,835 Kia Optima EX | |||
| Difference: $12,905 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
| Difference: $11,535 | |||
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| Model Year | 2010 | 2010 | 2009 |
| Model | Taurus | Taurus | Optima |
| Trim | Limited | SHO | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $31,770 | $37,770 | $20,690 |
| Base Invoice | $29,263 | $34,663 | $19,255 |
| Navigation system | 1,750 | 1,450 | 1,200 |
| Sunroof | 895 | ||
| Package 303B | 2,500 | ||
| Package 402B | 2,800 | ||
| Convenience Package | 970 | ||
| Premium Package | 1,300 | ||
| Navigation system | 1,523 | 1,262 | 1,075 |
| Sunroof | 779 | ||
| Package 303B | 2,175 | ||
| Package 402B | 2,436 | ||
| Convenience Package | 865 | ||
| Premium Package | 1,160 | ||
| Options (change) | 5,145 | 4,250 | 3,470 |
| Options (change) | 4,477 | 3,698 | 3,100 |
| Destination | 825 | 825 | 675 |
| Total Price | $37,740 | $42,845 | $24,835 |
| Total Invoice | $34,565 | $39,186 | $23,030 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $9,345 | |||
| TrueDelta Adjusted Invoice Difference: $8,274 | |||
| Model Year | 2010 | 2010 | 2009 |
| Model | Taurus | Taurus | Optima |
| Trim | Limited | SHO | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 263hp V6 | 365hp V6 | 175hp I4 |
| Transmission | T6 | T6 | T5 |
| Drivetrain | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 390, 12 | 390, 12 | 360, 7 |
| Tire (rear if not all the same) | 255/45-19 | 255/45-19 | 215/50-17 |
| Total Price | $37,740 | $42,845 | $24,835 |
| Adjustments for Features | -3,560 | -5,785 | 0 |
| Feature-Adjusted Total Price | $34,180 | $37,060 | $24,835 |
| Cost Above Minimum | $0 | $2,880 | $0 |
| Total Invoice | $34,565 | $39,186 | $23,030 |
| Adjustments for Features | -3,261 | -5,291 | 0 |
| Feature-Adjusted Total Invoice | $31,304 | $33,895 | $23,030 |
| Cost Above Minimum | $0 | $2,591 | $0 |
Features Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2010 | 2010 | 2009 |
| Model | Taurus | Taurus | Optima |
| Trim | Limited | SHO | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| 5-speed manually-shiftable automatic | $1000 | ||
| FWD | $0 | $0 | |
| AWD | $1700 | ||
| Accessories | |||
| Keyless entry keypad | $50 | $50 | |
| Proximity key | $250 | $250 | |
| Sunshade, rear | $125 | ||
| Sunshade, rear, power | $225 | $225 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Obstacle detection, rear | $250 | $250 | |
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | $50 | |
| Safety key | $5 | $5 | |
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Cargo net | $40 | $40 | |
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | $100 | |
| Variable intermittent wipers | $75 | ||
| Exterior | |||
| Bodyside moldings | $75 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Rear spoiler | $200 | ||
| Infotainment | |||
| Bluetooth audio streaming | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | |
| DVD-compatible player | $0 | $0 | |
| Media drive | $15 | $15 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | $250 | |
| Traffic + travel information | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | |
| Fog lights | $125 | ||
| Interior ambient lighting | $150 | $150 | |
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | $300 | |
| Heated second row seats | $200 | $200 | |
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-clad alloy wheels | $600 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $5,635 | $7,860 | $2,075 |
| Value of Feature Adjustments | $3,560 | $5,785 | $0 |
| Value of Feature Adjustments | -3,261 | -5,291 | 0 |
Specifications Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2010 | 2009 |
| Model | Taurus | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 112.9 in | 107.1 in |
| Length | 202.9 in | 189.0 in |
| Width | 76.2 in | 71.1 in |
| Height | 60.7 in | 58.3 in |
| Curb Weight | 4,016 lb. | 3,158 lb. |
| Fuel Capacity | 20.0 gal. | 16.4 gal. |
| Row 1 Headroom | 39.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.9 in | 57.1 in |
| Row 1 Hip Room | 56.3 in | 54.5 in |
| Row 1 Legroom | 41.9 in | 43.7 in |
| Row 2 Headroom | 37.8 in | 38.0 in |
| Row 2 Shoulder Room | 56.9 in | 56.3 in |
| Row 2 Hip Room | 55.8 in | 54.7 in |
| Row 2 Legroom | 38.1 in | 37.8 in |
| Cargo Volume | 20.1 ft3 | 15.0 ft3 |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | No |
| Media drive, large | 15 | No |
| Total Requested | 600 | 87% |
| Total Not Requested | 90 | 13% |
| Package 303B | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Sunshade, rear, power | 225 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Rain-sensing wipers | 100 | No |
| Auto-dimming driver-side mirror | 75 | No |
| Power-adjustable pedals | 125 | Yes |
| Surround sound | 250 | No |
| Auto-dimming headlights | 200 | No |
| Proximity key | 250 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 325 | 13% |
| Total Not Requested | 2250 | 87% |
Option Package Details
Ford Taurus SHO
| Package 402B | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Sunshade, rear, power | 225 | No |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Sunroof | 900 | Yes |
| Surround sound | 250 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Rain-sensing wipers | 100 | No |
| Power-adjustable pedals | 125 | Yes |
| Auto-dimming headlights | 200 | No |
| Total Requested | 1225 | 39% |
| Total Not Requested | 1925 | 61% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | No |
| Media drive, large | 15 | No |
| Total Requested | 600 | 87% |
| Total Not Requested | 90 | 13% |
Option Package Details
Kia Optima EX
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Sunshade, rear | 125 | Yes |
| Power-adjustable pedals | 125 | Yes |
| Total Requested | 550 | 52% |
| Total Not Requested | 500 | 48% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
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See TrueDelta's information for all Sedans
See TrueDelta's information for all Ford models.
