The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | |||
Difference: $14,385 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
Difference: $13,092 | |||
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Model Year | 2014 | 2014 | 2009 |
Model | Taurus | Taurus | Optima |
Trim | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $34,280 | $39,980 | $20,690 |
Base Invoice | $31,624 | $36,882 | $19,255 |
Navigation system | 795 | 795 | 1,200 |
Sunroof | 995 | 995 | |
Package 301A / 401A | 2,325 | 2,000 | |
Convenience Package | 970 | ||
Premium Package | 1,300 | ||
Navigation system | 710 | 710 | 1,075 |
Sunroof | 888 | 888 | |
Package 301A / 401A | 2,075 | 1,785 | |
Convenience Package | 865 | ||
Premium Package | 1,160 | ||
Options (change) | 4,115 | 3,790 | 3,470 |
Options (change) | 3,673 | 3,383 | 3,100 |
Destination | 825 | 825 | 675 |
Total Price | $39,220 | $44,595 | $24,835 |
Total Invoice | $36,122 | $41,090 | $23,030 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $10,040 | |||
TrueDelta Adjusted Invoice Difference: $9,090 | |||
Model Year | 2014 | 2014 | 2009 |
Model | Taurus | Taurus | Optima |
Trim | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 288hp V6 | 365hp V6 | 175hp I4 |
Transmission | T6 | T6 | T5 |
Drivetrain | FWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 390, 12 | 390, 12 | 360, 7 |
Tire (rear if not all the same) | 255/45-19 | 255/45-19 | 215/50-17 |
Total Price | $39,220 | $44,595 | $24,835 |
Adjustments for Features | -4,345 | -6,920 | 0 |
Feature-Adjusted Total Price | $34,875 | $37,675 | $24,835 |
Cost Above Minimum | $0 | $2,800 | $0 |
Total Invoice | $36,122 | $41,090 | $23,030 |
Adjustments for Features | -4,002 | -6,376 | 0 |
Feature-Adjusted Total Invoice | $32,120 | $34,714 | $23,030 |
Cost Above Minimum | $0 | $2,594 | $0 |
Model Year | 2014 | 2014 | 2009 |
Model | Taurus | Taurus | Optima |
Trim | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
5-speed manually-shiftable automatic | $1000 | ||
FWD | $0 | $0 | |
AWD | $1700 | ||
Accessories | |||
Heated steering wheel | $100 | $100 | |
Keyless entry keypad | $50 | $50 | |
Proximity key | $250 | $250 | |
Remote start | $150 | $150 | |
Sunshade, rear | $125 | ||
Sunshade, rear, power | $225 | $225 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Curve control | $50 | $50 | |
Obstacle detection, rear | $250 | $250 | |
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Safety key | $5 | $5 | |
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Cargo net | $40 | $40 | |
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | $100 | |
Variable intermittent wipers | $75 | ||
Exterior | |||
Bodyside moldings | $75 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Rear spoiler | $200 | ||
Infotainment | |||
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
HD radio | $50 | $50 | |
Navigation, turn-by-turn | $25 | $25 | |
SD Card slot | $25 | $25 | |
SMS text-to-speech reader | $25 | $25 | |
Surround sound | $250 | $250 | |
Traffic + travel information | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | |
Wi-Fi hotspot capability | $0 | $0 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | |
Fog lights | $125 | ||
Interior ambient lighting | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | |
Turn signals on or near mirrors | $25 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Heated second row seats | $200 | $200 | |
Leather-wrapped steering wheel | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | ||
Memory system, driver seat | $200 | $200 | |
Metal pedals | $75 | ||
Power height adjuster, passenger seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $6,220 | $8,795 | $1,875 |
Value of Feature Adjustments | $4,345 | $6,920 | $0 |
Value of Feature Adjustments | -4,002 | -6,376 | 0 |
Model Year | 2014 | 2009 |
Model | Taurus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.9 in | 107.1 in |
Length | 202.9 in | 189.0 in |
Width | 76.2 in | 71.1 in |
Height | 60.7 in | 58.3 in |
Curb Weight | 3,970 lb. | 3,158 lb. |
Fuel Capacity | 20.0 gal. | 16.4 gal. |
Row 1 Headroom | 39.0 in | 39.8 in |
Row 1 Shoulder Room | 57.9 in | 57.1 in |
Row 1 Hip Room | 56.3 in | 54.5 in |
Row 1 Legroom | 41.9 in | 43.7 in |
Row 2 Headroom | 37.8 in | 38.0 in |
Row 2 Shoulder Room | 56.9 in | 56.3 in |
Row 2 Hip Room | 55.8 in | 54.7 in |
Row 2 Legroom | 38.1 in | 37.8 in |
Cargo Volume | 20.1 ft3 | 15.0 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | No |
Total Requested | 600 | 89% |
Total Not Requested | 75 | 11% |
Package 301A / 401A | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Heated second row seats | 200 | No |
Rain-sensing wipers | 100 | No |
Sunshade, rear, power | 225 | No |
Heated steering wheel | 100 | No |
Auto-dimming driver-side mirror | 75 | No |
Power-adjustable pedals | 125 | Yes |
Surround sound | 250 | No |
Auto-dimming headlights | 200 | No |
HD radio | 50 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 125 | 6% |
Total Not Requested | 1950 | 94% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | No |
Total Requested | 600 | 89% |
Total Not Requested | 75 | 11% |
Package 301A / 401A | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Heated second row seats | 200 | No |
Rain-sensing wipers | 100 | No |
Sunshade, rear, power | 225 | No |
Heated steering wheel | 100 | No |
Surround sound | 250 | No |
Auto-dimming headlights | 200 | No |
HD radio | 50 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1875 | 100% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | Yes |
Total Requested | 650 | 62% |
Total Not Requested | 400 | 38% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |