The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,600 Kia Optima SX | ||
Difference: $12,995 | ||
Lowest Total Invoice: $29,395 Kia Optima SX | ||
Difference: $11,695 | ||
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Model Year | 2014 | 2012 |
Model | Taurus | Optima |
Trim | SHO | SX |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $39,980 | $26,500 |
Base Invoice | $36,882 | $24,760 |
Navigation system | 795 | 1,400 |
Sunroof | 995 | |
Package 301A / 401A | 2,000 | |
Premium Package | 2,950 | |
Navigation system | 710 | 1,250 |
Sunroof | 888 | |
Package 301A / 401A | 1,785 | |
Premium Package | 2,635 | |
Options (change) | 3,790 | 4,350 |
Options (change) | 3,383 | 3,885 |
Destination | 825 | 750 |
Total Price | $44,595 | $31,600 |
Total Invoice | $41,090 | $29,395 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $8,725 | ||
TrueDelta Adjusted Invoice Difference: $7,761 | ||
Model Year | 2014 | 2012 |
Model | Taurus | Optima |
Trim | SHO | SX |
Body | 4dr Sedan | 4dr Sedan |
Engine | 365hp V6 | 274hp I4 |
Transmission | T6 | T6 |
Drivetrain | AWD | FWD |
EPA Fuel Economy (city/highway) | 17/25 MPG | 22/34 MPG |
Audio (watts, speakers) | 390, 12 | 550, 12 |
Tire (rear if not all the same) | 255/45-19 | 225/45-18 |
Total Price | $44,595 | $31,600 |
Adjustments for Features | -4,270 | 0 |
Feature-Adjusted Total Price | $40,325 | $31,600 |
Total Invoice | $41,090 | $29,395 |
Adjustments for Features | -3,934 | 0 |
Feature-Adjusted Total Invoice | $37,156 | $29,395 |
Model Year | 2014 | 2012 |
Model | Taurus | Optima |
Trim | SHO | SX |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | $1100 |
AWD | $1700 | |
FWD | $0 | |
Accessories | ||
Heated steering wheel | $100 | |
Keyless entry keypad | $50 | |
Power-adjustable pedals | $125 | |
Remote start | $150 | |
Sunshade, rear, power | $225 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Blind spot warning system | $200 | |
Cross-traffic warning, rear | $100 | |
Curve control | $50 | |
Obstacle detection, rear | $250 | |
Rollover sensor | $50 | |
Safety key | $5 | |
Temporary spare tire | $150 | |
Torque vectoring, brake-based | $100 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Cargo net | $40 | |
Climate Control | ||
Rain-sensing wipers | $175 | |
Variable intermittent wipers | $75 | |
Exterior | ||
Body kit | $0 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
Navigation, turn-by-turn | $25 | |
SD Card slot | $25 | |
SMS text-to-speech reader | $25 | |
Surround sound | $250 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Wi-Fi hotspot capability | $0 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming driver-side mirror | $75 | |
Auto-dimming headlights | $200 | |
Fog lights | $125 | |
Large color reconfigurable instrument cluster display | $250 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Turn signals on or near mirrors | $25 | |
Seats and Interior Trim | ||
Aluminum trim | $100 | |
Door sill trim plates | $100 | |
Illuminated door sill trim plates | $200 | |
Leather seating surfaces | $900 | |
Partial leather seating sufaces | $450 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |
Total Value of Features | $8,020 | $3,750 |
Value of Feature Adjustments | $4,270 | $0 |
Value of Feature Adjustments | -3,934 | 0 |
Model Year | 2014 | 2012 |
Model | Taurus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.9 in | 110.0 in |
Length | 202.9 in | 190.7 in |
Width | 76.2 in | 72.1 in |
Height | 60.7 in | 57.3 in |
Curb Weight | 4,343 lb. | 3,385 lb. |
Fuel Capacity | 20.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.0 in | 40.0 in |
Row 1 Shoulder Room | 57.9 in | 57.2 in |
Row 1 Hip Room | 56.3 in | 54.7 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 37.8 in | 37.6 in |
Row 2 Shoulder Room | 56.9 in | 55.7 in |
Row 2 Hip Room | 55.8 in | 54.5 in |
Row 2 Legroom | 38.1 in | 34.7 in |
Cargo Volume | 20.1 ft3 | 15.4 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Total Requested | 675 | 100% |
Total Not Requested | 0 | 0% |
Package 301A / 401A | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Heated second row seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Sunshade, rear, power | 225 | No |
Heated steering wheel | 100 | No |
Surround sound | 250 | No |
Auto-dimming headlights | 200 | No |
HD radio | 50 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 250 | 13% |
Total Not Requested | 1625 | 87% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Total Requested | 1375 | 46% |
Total Not Requested | 1630 | 54% |