Ford Taurus Ford Taurus 2008 Kia Optima Kia Optima 2012

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $32,695

Ford Taurus Limited   
Difference: $2,205

Lowest Total Invoice: $29,909

Ford Taurus Limited   
Difference: $2,423

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082012
ModelTaurusOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Base Price $27,620 $26,500
Base Invoice $25,388 $24,760
Navigation system 1,995 1,400
Satellite radio 195  
Stability control 495  
Sunroof 895  
Chrome-clad alloy wheels 695  
Limited Package   3,300
Premium Package   2,950
Navigation system 1,736 1,250
Satellite radio 170  
Stability control 431  
Sunroof 779  
Chrome-clad alloy wheels 605  
Limited Package   2,937
Premium Package   2,635
Options (change) 4,275 7,650
Options (change) 3,721 6,822
Destination 800 750
Total Price $32,695 $34,900
Total Invoice $29,909 $32,332

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $1,195
TrueDelta Adjusted Invoice Difference: $727
Model Year20082012
ModelTaurusOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Engine263hp V6274hp I4
TransmissionA6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)18/28 MPG22/34 MPG
Audio (watts, speakers)?, 7550, 12
Tire (rear if not all the same)225/55-18225/45-18
Total Price$32,695$34,900
Adjustments for Features0-3,400
Feature-Adjusted Total Price$32,695$31,500
Total Invoice$29,909$32,332
Adjustments for Features0-3,150
Feature-Adjusted Total Invoice$29,909$29,182

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20082012
ModelTaurusOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed automatic$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Keyless entry keypad$50 
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Rearview camera $200
Rollover sensor$50 
Temporary spare tire$150 
Cargo Management 
Air-conditioned storage compartment $50
Exterior 
Body kit $0
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Rear spoiler $200
Sunroof$900 
Infotainment 
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player $125
HD radio $50
SMS text-to-speech reader$25 
Traffic information $25
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock$25 
Interior ambient lighting $150
Power-folding mirrors $50
Speaker lights $100
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Aluminum trim $100
Cooled or ventilated front seats $300
Folding passenger seat$150 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather door panel trim $250
Leather-wrapped steering wheel$150 
Manual lumbar adjuster, driver seat$50 
Manual lumbar adjuster, passenger seat$50 
Metal pedals $75
Power lumbar adjuster, driver seat $100
Wood trim $300
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Chrome-clad alloy wheels$600 
Chrome-plated alloy wheels $850
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$3,675$7,075
Value of Feature Adjustments$0$3,400
Value of Feature Adjustments0-3,150

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20082012
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.0 in
Length200.4 in190.7 in
Width74.5 in72.1 in
Height61.5 in57.3 in
Curb Weight3,643 lb.3,385 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.4 in40.0 in
Row 1 Shoulder Room57.8 in57.2 in
Row 1 Hip Room53.7 in54.7 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom38.7 in37.6 in
Row 2 Shoulder Room57.5 in55.7 in
Row 2 Hip Room53.7 in54.5 in
Row 2 Legroom41.3 in34.7 in
Cargo Volume21.2 ft315.4 ft3

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Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Total Requested70097%
Total Not Requested253%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300No
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
Upholstered door panels, leather250No
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested45043%
Total Not Requested60057%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested60020%
Total Not Requested240580%

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