The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,175 Ford Focus Titanium | ||
Difference: $7,725 | ||
Lowest Total Invoice: $25,286 Ford Focus Titanium | ||
Difference: $7,046 | ||
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Model Year | 2014 | 2012 |
Model | Focus | Optima |
Trim | Titanium | SX |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $23,075 | $26,500 |
Base Invoice | $21,537 | $24,760 |
Navigation system | 795 | 1,400 |
Body kit | 995 | |
Sunroof | 895 | |
Door sill trim plates | 95 | |
Polished alloy wheels | 495 | |
Limited Package | 3,300 | |
Premium Package | 2,950 | |
Navigation system | 710 | 1,250 |
Body kit | 888 | |
Sunroof | 799 | |
Door sill trim plates | 85 | |
Polished alloy wheels | 442 | |
Limited Package | 2,937 | |
Premium Package | 2,635 | |
Options (change) | 3,275 | 7,650 |
Options (change) | 2,924 | 6,822 |
Destination | 825 | 750 |
Total Price | $27,175 | $34,900 |
Total Invoice | $25,286 | $32,332 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Focus Titanium | ||
TrueDelta Adjusted Price Difference: $3,505 | ||
TrueDelta Adjusted Invoice Difference: $3,137 | ||
Model Year | 2014 | 2012 |
Model | Focus | Optima |
Trim | Titanium | SX |
Body | 4dr Sedan | 4dr Sedan |
Engine | 160hp I4 | 274hp I4 |
Transmission | M5 | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 23/32 MPG | 22/34 MPG |
Audio (watts, speakers) | 355, 10 | 550, 12 |
Tire (rear if not all the same) | 215/50-17 | 225/45-18 |
Total Price | $27,175 | $34,900 |
Adjustments for Features | 0 | -4,220 |
Feature-Adjusted Total Price | $27,175 | $30,680 |
Total Invoice | $25,286 | $32,332 |
Adjustments for Features | 0 | -3,909 |
Feature-Adjusted Total Invoice | $25,286 | $28,423 |
Model Year | 2014 | 2012 |
Model | Focus | Optima |
Trim | Titanium | SX |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
5-speed manual | $0 | |
6-speed manually-shiftable automatic | $1100 | |
FWD | $0 | $0 |
Accessories | ||
Universal garage door opener | $100 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Knee airbag, driver | $75 | |
Obstacle detection, rear | $250 | |
Safety key | $5 | |
Temporary spare tire | $150 | |
Torque vectoring, brake-based | $100 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Climate Control | ||
Rear air vents | $100 | |
Exterior | ||
Active grille shutters | $0 | |
Bright-finished exhaust tip(s) | $25 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
Navigation, turn-by-turn | $25 | |
SD Card slot | $25 | |
SMS text-to-speech reader | $25 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Wi-Fi hotspot capability | $0 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming rearview mirror | $150 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Spotter mirror(s) | $50 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Aluminum trim | $100 | |
Cooled or ventilated front seats | $300 | |
Door sill trim plates | $100 | |
Floor mats, second row (optional) | $0 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Leather door panel trim | $250 | |
Leather-wrapped steering wheel | $150 | |
Manual lumbar adjuster, driver seat | $50 | |
Memory system, driver seat | $200 | |
Metal pedals | $75 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, driver seat | $100 | |
Wood trim | $300 | |
Wood/leather-wrapped steering wheel | $150 | |
Suspension, Wheels, and Tires | ||
Chrome-plated alloy wheels | $850 | |
Polished alloy wheels | $350 | |
Sport suspension (upgrade) | $0 | |
Touring suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $2,305 | $6,525 |
Value of Feature Adjustments | $0 | $4,220 |
Value of Feature Adjustments | 0 | -3,909 |
Model Year | 2014 | 2012 |
Model | Focus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 104.3 in | 110.0 in |
Length | 178.5 in | 190.7 in |
Width | 71.8 in | 72.1 in |
Height | 57.7 in | 57.3 in |
Curb Weight | 3,210 lb. | 3,385 lb. |
Fuel Capacity | 12.4 gal. | 18.5 gal. |
Row 1 Headroom | 38.3 in | 40.0 in |
Row 1 Shoulder Room | 55.6 in | 57.2 in |
Row 1 Hip Room | 53.9 in | 54.7 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 38.0 in | 37.6 in |
Row 2 Shoulder Room | 53.7 in | 55.7 in |
Row 2 Hip Room | 52.7 in | 54.5 in |
Row 2 Legroom | 33.2 in | 34.7 in |
Cargo Volume | 13.2 ft3 | 15.4 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | No |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
Upholstered door panels, leather | 250 | No |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 450 | 43% |
Total Not Requested | 600 | 57% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
Rearview camera | 200 | Yes |
Total Requested | 475 | 16% |
Total Not Requested | 2530 | 84% |