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Ford Focus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Focus vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,955

Ford Focus SE   
Difference: $5,645

Lowest Total Invoice: $24,000

Ford Focus SE   
Difference: $5,395

Calculate Payments

  Down Payment Interest Rate Term
Model Year20152012
ModelFocusOptima
TrimSESX
Body4dr Sedan4dr Sedan
Base Price $18,460 $26,500
Base Invoice $17,215 $24,760
Appearance Package 1,995  
Sony and MyFord Touch Package 1,495  
Cold Weather Package 645  
EcoBoost Package 1,495  
Sunroof 895  
Door sill trim plates 95  
Premium Package   2,950
Navigation system   1,400
Appearance Package 1,781  
Sony and MyFord Touch Package 1,335  
Cold Weather Package 575  
EcoBoost Package 1,335  
Sunroof 799  
Door sill trim plates 85  
Premium Package   2,635
Navigation system   1,250
Options (change) 6,620 4,350
Options (change) 5,910 3,885
Destination 875 750
Total Price $25,955 $31,600
Total Invoice $24,000 $29,395

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Focus vs. Kia Optima

Lowest Adjusted Price and Invoice: Ford Focus SE
TrueDelta Adjusted Price Difference: $2,950
TrueDelta Adjusted Invoice Difference: $2,888
Model Year20152012
ModelFocusOptima
TrimSESX
Body4dr Sedan4dr Sedan
Engine123hp I3274hp I4
TransmissionM6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)23/32 MPG22/34 MPG
Audio (watts, speakers)355, 10550, 12
Tire (rear if not all the same)215/50-17225/45-18
Total Price$25,955$31,600
Adjustments for Features0-2,695
Feature-Adjusted Total Price$25,955$28,905
Total Invoice$24,000$29,395
Adjustments for Features0-2,507
Feature-Adjusted Total Invoice$24,000$26,888

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Features Comparison: Ford Focus vs. Kia Optima

Model Year20152012
ModelFocusOptima
TrimSESX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity key $250
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Knee airbag, driver$75 
Safety key$5 
Temporary spare tire$150 
Torque vectoring, brake-based$100 
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment $50
Climate Control 
Rear air vents $100
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit $0
Bright-finished exhaust tip(s) $25
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Navigation, turn-by-turn$25 
SD Card slot$25 
SMS text-to-speech reader$25 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices$0 
Wi-Fi hotspot capability$0 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150
Interior ambient lighting $150
Interior ambient lighting, configurable$150 
Power-folding mirrors $50
Speaker lights $100
Spotter mirror(s)$50 
Xenon HID headlights $500
Seats and Interior Trim 
All-weather floor mats$75 
Aluminum trim $100
Cooled or ventilated front seats $300
Door sill trim plates$100 
Floor mats, second row (optional)$0 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Memory system, driver seat $200
Metal pedals $75
Partial leather seating sufaces $450
Power fore-aft adjuster, passenger seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels $350
Machined alloy wheels$350 
Sport suspension (upgrade) $0
Touring suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$3,380$6,075
Value of Feature Adjustments$0$2,695
Value of Feature Adjustments0-2,507

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See a complete comparison of Ford Focus vs. Kia Optima features.

Specifications Comparison: Ford Focus vs. Kia Optima

Model Year20152012
ModelFocusOptima
Body4dr Sedan4dr Sedan
Wheelbase104.3 in110.0 in
Length178.5 in190.7 in
Width71.8 in72.1 in
Height57.7 in57.3 in
Curb Weight3,210 lb.3,385 lb.
Fuel Capacity12.4 gal.18.5 gal.
Row 1 Headroom38.3 in40.0 in
Row 1 Shoulder Room55.6 in57.2 in
Row 1 Hip Room53.9 in54.7 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom38.0 in37.6 in
Row 2 Shoulder Room53.7 in55.7 in
Row 2 Hip Room52.7 in54.5 in
Row 2 Legroom33.2 in34.7 in
Cargo Volume13.2 ft315.4 ft3

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See a complete comparison of Ford Focus vs. Kia Optima specs.

Option Package Details
Ford Focus SE

Appearance Package
FeatureValueRequested?
Touring suspension (upgrade)250Yes
Power lumbar adjuster, driver seat50Yes
Fog lights125Yes
Rear spoiler200Yes
215/50HR17 tires400No
Leather seating surfaces900No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Center armrest(s), second row50Yes
4-wheel disc brakes150Yes
Leather-wrapped steering wheel150Yes
Satellite radio200Yes
Alarm100No
Overhead sunglass holder25Yes
Interior ambient lighting, configurable150No
Total Requested145048%
Total Not Requested155052%
Sony and MyFord Touch Package
FeatureValueRequested?
Navigation system600Yes
Automatic climate control, front200Yes
Dual-zone climate control125Yes
Voice control for nav and audio75Yes
Aux input50Yes
HD radio50Yes
Traffic + travel information25No
Sony, 355W, 10 speakers (with subwoofer)350No
A/V input jacks25No
SD Card slot25No
Wi-Fi hotspot capability0No
Navigation, turn-by-turn25No
Total Requested110071%
Total Not Requested45029%
Cold Weather Package
FeatureValueRequested?
Heated mirrors25Yes
Heated front seats200Yes
Leather-wrapped steering wheel150Yes
Heated steering wheel100No
All-weather floor mats75No
Total Requested37568%
Total Not Requested17532%
EcoBoost Package
FeatureValueRequested?
6-speed manual0Yes
Automatic start / stop150No
turbocharged
1.0L I3
DOHC-4v
123 hp@6000
125 lb-ft@1400		1000No
Sport rear fascia, e.g. diffuser (optional)0No
Touring suspension (upgrade)250Yes
4-wheel disc brakes150Yes
Fog lights125Yes
Leather-wrapped steering wheel150Yes
Rear spoiler200Yes
Machined alloy wheels0No
Sport front fascia (optional)0No
215/50HR17 tires400No
Total Requested87536%
Total Not Requested155064%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Rearview camera200Yes
Total Requested47516%
Total Not Requested253084%

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