| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. Kia Optima Invoice Comparison
Lowest Total Price: $35,990 Kia Optima SX | |||
| Difference: $8,050 | |||
Lowest Total Invoice: $33,428 Kia Optima SX | |||
| Difference: $6,798 | |||
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| Model Year | 2010 | 2016 | 2016 |
| Model | Taurus | Optima | Optima |
| Trim | SHO | SX | SX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $37,770 | $29,940 | $36,040 |
| Base Invoice | $34,663 | $27,865 | $33,435 |
| Navigation system | 1,450 | ||
| Package 402B | 2,800 | ||
| Adaptive cruise control | 1,195 | ||
| Premium Technology Package | 4,800 | ||
| Universal garage door opener | 350 | 350 | |
| Cargo net | 50 | 50 | |
| Navigation system | 1,262 | ||
| Package 402B | 2,436 | ||
| Adaptive cruise control | 1,040 | ||
| Premium Technology Package | 4,380 | ||
| Universal garage door opener | 291 | 291 | |
| Cargo net | 42 | 42 | |
| Options (change) | 5,445 | 5,200 | 400 |
| Options (change) | 4,738 | 4,713 | 333 |
| Destination | 825 | 850 | 850 |
| Total Price | $44,040 | $35,990 | $37,290 |
| Total Invoice | $40,226 | $33,428 | $34,618 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $8,245 | |||
| TrueDelta Adjusted Invoice Difference: $6,979 | |||
| Model Year | 2010 | 2016 | 2016 |
| Model | Taurus | Optima | Optima |
| Trim | SHO | SX | SX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 365hp V6 | 245hp I4 | 245hp I4 |
| Transmission | T6 | T6 | T6 |
| Drivetrain | AWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 17/25 MPG | 22/32 MPG | 22/32 MPG |
| Audio (watts, speakers) | 390, 12 | 630, 10 | 630, 10 |
| Tire (rear if not all the same) | 255/45-19 | 235/45-18 | 235/45-18 |
| Total Price | $44,040 | $35,990 | $37,290 |
| Adjustments for Features | 0 | -195 | -495 |
| Feature-Adjusted Total Price | $44,040 | $35,795 | $36,795 |
| Cost Above Minimum | $0 | $0 | $1,000 |
| Total Invoice | $40,226 | $33,428 | $34,618 |
| Adjustments for Features | 0 | -181 | -460 |
| Feature-Adjusted Total Invoice | $40,226 | $33,247 | $34,158 |
| Cost Above Minimum | $0 | $0 | $911 |
Features Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2010 | 2016 | 2016 |
| Model | Taurus | Optima | Optima |
| Trim | SHO | SX | SX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
| AWD | $1700 | ||
| FWD | $0 | $0 | |
| Accessories | |||
| Adaptive cruise control | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | |
| Heated steering wheel | $100 | $100 | |
| Keyless entry keypad | $50 | ||
| Power-adjustable pedals | $125 | ||
| Proximity trunk or liftgate opener | $125 | $125 | |
| Sunshade, rear, power | $225 | ||
| Sunshades, second row | $125 | $125 | |
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Around view cameras | $500 | ||
| Automatic braking, high-speed or partial | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | |
| Lane departure warning | $200 | $200 | |
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | $200 | |
| Safety key | $5 | ||
| Cargo Management | |||
| Cargo mat | $40 | $40 | |
| Climate Control | |||
| Rain-sensing wipers | $175 | ||
| Variable intermittent wipers | $75 | $75 | |
| Exterior | |||
| Laminated front side windows | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | |
| Panoramic sunroof | $1200 | $1200 | |
| Sunroof | $900 | ||
| Infotainment | |||
| Android Auto support | $100 | $100 | |
| App support | $0 | $0 | |
| CD player | $125 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | $50 | |
| Media drive | $15 | ||
| MP3-compatible player | $50 | ||
| Traffic + travel information | $25 | ||
| Traffic information | $25 | $25 | |
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | $25 | |
| Auto-dimming driver-side mirror | $75 | ||
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Heated front row armrests | $100 | $100 | |
| Heated front seats | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Machined alloy wheels | $350 | $350 | |
| Performance steering system (optional) | $0 | $0 | |
| Total Value of Features | $6,020 | $6,215 | $6,515 |
| Value of Feature Adjustments | $0 | $195 | $495 |
| Value of Feature Adjustments | 0 | -181 | -460 |
Specifications Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2010 | 2016 |
| Model | Taurus | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 112.9 in | 110.4 in |
| Length | 202.9 in | 191.1 in |
| Width | 76.2 in | 73.2 in |
| Height | 60.7 in | 57.7 in |
| Curb Weight | 4,415 lb. | 3,494 lb. |
| Fuel Capacity | 20.0 gal. | 18.5 gal. |
| Row 1 Headroom | 39.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.9 in | 58.1 in |
| Row 1 Hip Room | 56.3 in | 56.0 in |
| Row 1 Legroom | 41.9 in | 45.5 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.9 in | 56.4 in |
| Row 2 Hip Room | 55.8 in | 56.0 in |
| Row 2 Legroom | 38.1 in | 35.6 in |
| Cargo Volume | 20.1 ft3 | 15.9 ft3 |
Option Package Details
Ford Taurus SHO
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 675 | 98% |
| Total Not Requested | 15 | 2% |
| Package 402B | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Sunshade, rear, power | 225 | No |
| Heated front seats | 200 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Sunroof | 900 | Yes |
| Surround sound | 250 | Yes |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Rain-sensing wipers | 100 | No |
| Power-adjustable pedals | 125 | No |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 2150 | 68% |
| Total Not Requested | 1000 | 32% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Upgraded stability control | 0 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Rear reading lights | 0 | No |
| Heated second row seats | 200 | Yes |
| Surround sound | 250 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 1900 | 38% |
| Total Not Requested | 3100 | 62% |
Option Package Details
Kia Optima SX Limited
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
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See TrueDelta's information for all Sedans
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