Ford Taurus Ford Taurus 2017 Kia Optima Kia Optima 2016

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,990

Kia Optima SX   
Difference: $5,800

Lowest Total Invoice: $33,428

Kia Optima SX   
Difference: $6,132

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720162016
ModelTaurusOptimaOptima
TrimLimitedSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $36,855 $29,940 $36,040
Base Invoice $34,829 $27,865 $33,435
Navigation system 795    
Driver Assist Package 1,995    
Rear spoiler 275    
Sunroof 995    
Premium Technology Package   4,800  
Universal garage door opener   350 350
Cargo net   50 50
Navigation system 755    
Driver Assist Package 1,895    
Rear spoiler 261    
Sunroof 945    
Premium Technology Package   4,380  
Universal garage door opener   291 291
Cargo net   42 42
Options (change) 4,060 5,200 400
Options (change) 3,856 4,713 333
Destination 875 850 850
Total Price $41,790 $35,990 $37,290
Total Invoice $39,560 $33,428 $34,618

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $5,885
TrueDelta Adjusted Invoice Difference: $6,211
Model Year201720162016
ModelTaurusOptimaOptima
TrimLimitedSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan
Engine288hp V6245hp I4245hp I4
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)18/27 MPG22/32 MPG22/32 MPG
Audio (watts, speakers)390, 12630, 10630, 10
Tire (rear if not all the same)255/45-19235/45-18235/45-18
Total Price$41,790$35,990$37,290
Adjustments for Features0-85-385
Feature-Adjusted Total Price$41,790$35,905$36,905
Cost Above Minimum$0$0$1,000
Total Invoice$39,560$33,428$34,618
Adjustments for Features0-79-357
Feature-Adjusted Total Invoice$39,560$33,349$34,261
Cost Above Minimum$0$0$912

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year201720162016
ModelTaurusOptimaOptima
TrimLimitedSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Keyless entry keypad$50  
Power-adjustable pedals$125  
Proximity trunk or liftgate opener $125$125
Remote start$150  
Semi-automated parking system$500  
Sunshade, rear, power$225  
Sunshades, second row $125$125
Tilt/telescoping steering wheel, manual $250$250
Tilt/telescoping steering wheel, power$350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Around view cameras  $500
Automatic braking, high-speed or partial $200$200
Automatic braking, low-speed $200$200
Curve control$50  
Driver drowsiness monitor$150  
Knee airbag, driver $75$75
Lane departure prevention, steering-based$200  
Obstacle detection, front$150  
Radar- or camera-based collision preparation system$0  
Rearview camera$200$200 
Safety key$5  
Torque vectoring, brake-based$100  
Cargo Management 
Cargo mat $40$40
Climate Control 
Rain-sensing wipers$175  
Variable intermittent wipers $75$75
Exterior 
Laminated front side windows $200$200
Painted brake calipers (optional) $0$0
Panoramic sunroof $1200$1200
Sunroof$900  
Infotainment 
Apple CarPlay support$100  
CD player$125  
MP3-compatible player$50  
Traffic + travel information$25  
Traffic information $25$25
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming driver-side mirror$75  
Large color reconfigurable instrument cluster display$250  
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Turn signals on or near mirrors $25$25
Xenon HID headlights $500$500
Seats and Interior Trim 
Heated front row armrests $100$100
Heated front seats$200  
Leather-wrapped steering wheel $150$150
Metal pedals $75$75
Power 4-way lumbar adjuster, driver seat $150$150
Power lumbar adjuster, driver seat$100  
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Alloy wheels$350  
Electronic systems calibration selector $200$200
Machined alloy wheels $350$350
Performance steering system (optional) $0$0
Sport suspension (upgrade) $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$6,455$6,540$6,840
Value of Feature Adjustments$0$85$385
Value of Feature Adjustments0-79-357

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20172016
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.4 in
Length202.9 in191.1 in
Width76.2 in73.2 in
Height60.7 in57.7 in
Curb Weight3,969 lb.3,494 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.0 in39.8 in
Row 1 Shoulder Room57.9 in58.1 in
Row 1 Hip Room56.3 in56.0 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.9 in56.4 in
Row 2 Hip Room55.8 in56.0 in
Row 2 Legroom38.1 in35.6 in
Cargo Volume20.1 ft315.9 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested85046%
Total Not Requested100054%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Premium Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Upgraded stability control0No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Rear reading lights0No
Heated second row seats200Yes
Surround sound250Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested235047%
Total Not Requested265053%

Option Package Details
Kia Optima SX Limited

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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