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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,950

Kia Optima SX   
Difference: $13,235

Lowest Total Invoice: $29,725

Kia Optima SX   
Difference: $13,032

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172013
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Base Price $42,520 $26,800
Base Invoice $40,182 $25,040
Navigation system 795 1,400
Sunroof 995  
Premium Package   2,950
Navigation system 755 1,250
Sunroof 945  
Premium Package   2,635
Options (change) 1,790 4,350
Options (change) 1,700 3,885
Destination 875 800
Total Price $45,185 $31,950
Total Invoice $42,757 $29,725

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,765
TrueDelta Adjusted Invoice Difference: $8,802
Model Year20172013
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Engine365hp V6274hp I4
TransmissionT6T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)16/24 MPG22/34 MPG
Audio (watts, speakers)390, 12550, 12
Tire (rear if not all the same)245/45-20225/45-18
Total Price$45,185$31,950
Adjustments for Features-4,4700
Feature-Adjusted Total Price$40,715$31,950
Total Invoice$42,757$29,725
Adjustments for Features-4,2300
Feature-Adjusted Total Invoice$38,527$29,725

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20172013
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD$1700 
FWD $0
Accessories 
Heated steering wheel$100 
Keyless entry keypad$50 
Power-adjustable pedals$125 
Remote start$150 
Sunshade, rear, power$225 
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Curve control$50 
Obstacle detection, rear$250 
Rollover sensor$50 
Safety key$5 
Temporary spare tire$150 
Torque vectoring, brake-based$100 
Cargo Management 
Air-conditioned storage compartment $50
Cargo net$40 
Climate Control 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Exterior 
Body kit $0
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
SMS text-to-speech reader$25 
Surround sound$250 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming headlights$200 
Fog lights $125
Large color reconfigurable instrument cluster display$250 
Power-folding mirrors $50
Speaker lights $100
Turn signals on or near mirrors $25
Seats and Interior Trim 
Aluminum trim $100
Door sill trim plates$100 
Floor mats$75 
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Partial leather seating sufaces $450
Power height adjuster, passenger seat$100 
Power lumbar adjuster, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Synthetic suede inserts in leather seating surfaces$0 
Suspension, Wheels, and Tires 
Alloy wheels $350
Machined alloy wheels$350 
Total Value of Features$8,570$4,100
Value of Feature Adjustments$4,470$0
Value of Feature Adjustments-4,2300

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See a complete comparison of Ford Taurus vs. Kia Optima features.

Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20172013
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.0 in
Length202.9 in190.7 in
Width76.2 in72.1 in
Height60.7 in57.3 in
Curb Weight4,343 lb.3,385 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.0 in40.0 in
Row 1 Shoulder Room57.9 in57.2 in
Row 1 Hip Room56.3 in54.7 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in54.5 in
Row 2 Legroom38.1 in34.7 in
Cargo Volume20.1 ft315.4 ft3

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See a complete comparison of Ford Taurus vs. Kia Optima specs.

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
App support0Yes
Total Requested140046%
Total Not Requested163054%

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See TrueDelta's information for all Sedans
See TrueDelta's information for all Ford models.