Ford Taurus Ford Taurus 2011 Kia Optima Kia Optima 2013

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,950

Kia Optima SX   
Difference: $11,650

Lowest Total Invoice: $29,725

Kia Optima SX   
Difference: $10,151

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112013
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Base Price $38,155 $26,800
Base Invoice $35,035 $25,040
Navigation system 1,550 1,400
Package 402A 3,100  
Premium Package   2,950
Navigation system 1,349 1,250
Package 402A 2,697  
Premium Package   2,635
Options (change) 4,650 4,350
Options (change) 4,046 3,885
Destination 795 800
Total Price $43,600 $31,950
Total Invoice $39,876 $29,725

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,415
TrueDelta Adjusted Invoice Difference: $7,192
Model Year20112013
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Engine365hp V6274hp I4
TransmissionT6T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)17/25 MPG22/34 MPG
Audio (watts, speakers)390, 12550, 12
Tire (rear if not all the same)255/45-19225/45-18
Total Price$43,600$31,950
Adjustments for Features-3,2350
Feature-Adjusted Total Price$40,365$31,950
Total Invoice$39,876$29,725
Adjustments for Features-2,9590
Feature-Adjusted Total Invoice$36,917$29,725

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20112013
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD$1700 
FWD $0
Accessories 
Keyless entry keypad$50 
Power-adjustable pedals$125 
Sunshade, rear, power$225 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Obstacle detection, rear$250 
Rollover sensor$50 
Safety key$5 
Temporary spare tire$150 
Cargo Management 
Air-conditioned storage compartment $50
Cargo net$40 
Climate Control 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Exterior 
Body kit $0
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
App support $0
DVD-compatible player$0 
Media drive$15 
Navigation, turn-by-turn$25 
Surround sound$250 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming headlights$200 
Fog lights $125
Power-folding mirrors $50
Speaker lights $100
Turn signals on or near mirrors $25
Seats and Interior Trim 
Aluminum trim $100
Door sill trim plates$100 
Floor mats$75 
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Partial leather seating sufaces $450
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, passenger seat$100 
Synthetic suede inserts in leather seating surfaces$0 
Total Value of Features$6,835$3,600
Value of Feature Adjustments$3,235$0
Value of Feature Adjustments-2,9590

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20112013
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.0 in
Length202.9 in190.7 in
Width76.2 in72.1 in
Height60.7 in57.3 in
Curb Weight4,415 lb.3,385 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.0 in40.0 in
Row 1 Shoulder Room57.9 in57.2 in
Row 1 Hip Room56.3 in54.7 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in54.5 in
Row 2 Legroom38.1 in34.7 in
Cargo Volume20.1 ft315.4 ft3

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Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 402A
FeatureValueRequested?
Heated second row seats200Yes
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300Yes
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100No
Power-adjustable pedals125No
Auto-dimming headlights200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested160051%
Total Not Requested155049%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
App support0No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested130043%
Total Not Requested173057%

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See TrueDelta's information for all Sedans
See TrueDelta's information for all Ford models.