The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,335 Kia Optima EX | |||
Difference: $12,610 | |||
Lowest Total Invoice: $20,720 Kia Optima EX | |||
Difference: $11,446 | |||
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Model Year | 2011 | 2011 | 2007 |
Model | Taurus | Taurus | Optima |
Trim | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $32,155 | $38,155 | $19,395 |
Base Invoice | $29,635 | $35,035 | $18,045 |
Package 301A | 1,000 | ||
Sunroof | 995 | 800 | |
Package 402A | 3,100 | ||
Convenience Package | 700 | ||
Leather seating surfaces | 600 | ||
Rear spoiler | 200 | ||
Package 301A | 870 | ||
Sunroof | 866 | 715 | |
Package 402A | 2,697 | ||
Convenience Package | 625 | ||
Leather seating surfaces | 535 | ||
Rear spoiler | 160 | ||
Options (change) | 1,995 | 3,100 | 2,300 |
Options (change) | 1,736 | 2,697 | 2,035 |
Destination | 795 | 795 | 640 |
Total Price | $34,945 | $42,050 | $22,335 |
Total Invoice | $32,166 | $38,527 | $20,720 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $9,865 | |||
TrueDelta Adjusted Invoice Difference: $8,919 | |||
Model Year | 2011 | 2011 | 2007 |
Model | Taurus | Taurus | Optima |
Trim | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 263hp V6 | 365hp V6 | 161hp I4 |
Transmission | T6 | T6 | T5 |
Drivetrain | FWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 7 | 390, 12 | 360, 7 |
Tire (rear if not all the same) | 255/45-19 | 255/45-19 | 205/60-16 |
Total Price | $34,945 | $42,050 | $22,335 |
Adjustments for Features | -2,745 | -6,445 | 0 |
Feature-Adjusted Total Price | $32,200 | $35,605 | $22,335 |
Cost Above Minimum | $0 | $3,405 | $0 |
Total Invoice | $32,166 | $38,527 | $20,720 |
Adjustments for Features | -2,527 | -5,905 | 0 |
Feature-Adjusted Total Invoice | $29,639 | $32,622 | $20,720 |
Cost Above Minimum | $0 | $2,983 | $0 |
Model Year | 2011 | 2011 | 2007 |
Model | Taurus | Taurus | Optima |
Trim | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
5-speed manually-shiftable automatic | $1000 | ||
FWD | $0 | $0 | |
AWD | $1700 | ||
Accessories | |||
Keyless entry keypad | $50 | $50 | |
Power-adjustable pedals | $125 | $125 | |
Proximity key | $250 | ||
Sunshade, rear | $125 | ||
Sunshade, rear, power | $225 | $225 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Antilock brakes (ABS) | $400 | $400 | |
Blind spot warning system | $200 | ||
Brake assist | $50 | $50 | |
Cross-traffic warning, rear | $100 | ||
Obstacle detection, rear | $250 | $250 | |
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Safety key | $5 | $5 | |
Stability control | $400 | $400 | |
Traction control | $100 | $100 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Cargo net | $40 | $40 | |
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | ||
Rear air vents | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | |
Exterior | |||
Bodyside moldings | $75 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Rear spoiler | $200 | $200 | |
Infotainment | |||
Aux input | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
Cassette player | $50 | ||
Navigation, turn-by-turn | $25 | $25 | |
Satellite radio | $200 | $200 | |
Surround sound | $250 | ||
Traffic + travel information | $25 | $25 | |
Voice control for audio system | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | ||
Auto-dimming headlights | $200 | ||
Compass | $0 | $0 | |
Fog lights | $125 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Heated second row seats | $200 | $200 | |
Leather-wrapped steering wheel | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | ||
Memory system, driver seat | $200 | $200 | |
Power fore-aft adjuster, passenger seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Polished alloy wheels | $350 | ||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $5,170 | $8,870 | $2,425 |
Value of Feature Adjustments | $2,745 | $6,445 | $0 |
Value of Feature Adjustments | -2,527 | -5,905 | 0 |
Model Year | 2011 | 2007 |
Model | Taurus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.9 in | 107.1 in |
Length | 202.9 in | 186.4 in |
Width | 76.2 in | 71.1 in |
Height | 60.7 in | 58.3 in |
Curb Weight | 4,016 lb. | 3,143 lb. |
Fuel Capacity | 20.0 gal. | 17.0 gal. |
Row 1 Headroom | 39.0 in | 39.8 in |
Row 1 Shoulder Room | 57.9 in | 57.1 in |
Row 1 Hip Room | 56.3 in | 54.5 in |
Row 1 Legroom | 41.9 in | 43.7 in |
Row 2 Headroom | 37.8 in | 38.0 in |
Row 2 Shoulder Room | 56.9 in | 56.3 in |
Row 2 Hip Room | 55.8 in | 54.7 in |
Row 2 Legroom | 38.1 in | 37.8 in |
Cargo Volume | 20.1 ft3 | 14.8 ft3 |
Package 301A | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Sunshade, rear, power | 225 | No |
Total Requested | 200 | 22% |
Total Not Requested | 725 | 78% |
Package 402A | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Sunshade, rear, power | 225 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rain-sensing wipers | 100 | No |
Power-adjustable pedals | 125 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1225 | 39% |
Total Not Requested | 1925 | 61% |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | Yes |
Total Requested | 550 | 85% |
Total Not Requested | 100 | 15% |