Ford Taurus Ford Taurus 2011 Kia Optima Kia Optima 2018

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,220

Kia Optima SX   
Difference: $10,000

Lowest Total Invoice: $32,688

Kia Optima SX   
Difference: $8,626

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112018
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Base Price $38,155 $30,500
Base Invoice $35,035 $28,380
Package 402A 3,100  
Adaptive cruise control 1,195  
Navigation system 1,550  
Remote start 425 425
Technology Package   3,000
Universal garage door opener   350
Cargo net   50
Package 402A 2,697  
Adaptive cruise control 1,040  
Navigation system 1,349  
Remote start 398 353
Technology Package   2,727
Universal garage door opener   291
Cargo net   42
Options (change) 6,270 3,825
Options (change) 5,484 3,413
Destination 795 895
Total Price $45,220 $35,220
Total Invoice $41,314 $32,688

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $10,445
TrueDelta Adjusted Invoice Difference: $9,039
Model Year20112018
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Engine365hp V6245hp I4
TransmissionT6T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)17/25 MPG22/31 MPG
Audio (watts, speakers)390, 12630, 10
Tire (rear if not all the same)255/45-19235/45-18
Total Price$45,220$35,220
Adjustments for Features0-445
Feature-Adjusted Total Price$45,220$34,775
Total Invoice$41,314$32,688
Adjustments for Features0-413
Feature-Adjusted Total Invoice$41,314$32,275

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20112018
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD$1700 
FWD $0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Keyless entry keypad$50 
Power-adjustable pedals$125 
Proximity trunk or liftgate opener $125
Sunshade, rear, power$225 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Knee airbag, driver $75
Lane departure warning $200
Radar- or camera-based collision preparation system$0 
Safety key$5 
Cargo Management 
Cargo mat $40
Climate Control 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Exterior 
Black exterior trim (optional) $0
Laminated front side windows $200
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
CD player$125 
DVD-compatible player$0 
Media drive$15 
MP3-compatible player$50 
Navigation, turn-by-turn$25 
SMS text-to-speech reader $25
Traffic + travel information$25 
Traffic information $25
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming driver-side mirror$75 
Fog lights $125
LED headlights $1000
Power-folding mirrors $50
Steering-linked headlights $150
Turn signals on or near mirrors $25
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates$100 
Heated second row seats$200 
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power tilt adjuster, passenger seat $100
Synthetic suede inserts in leather seating surfaces$0 
Suspension, Wheels, and Tires 
Alloy wheels$350 
Electronic systems calibration selector $200
Machined alloy wheels $350
Performance steering system (optional) $0
Total Value of Features$6,445$6,890
Value of Feature Adjustments$0$445
Value of Feature Adjustments0-413

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20112018
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.4 in
Length202.9 in191.1 in
Width76.2 in73.2 in
Height60.7 in57.7 in
Curb Weight4,415 lb.3,494 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.0 in39.8 in
Row 1 Shoulder Room57.9 in58.1 in
Row 1 Hip Room56.3 in56.0 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.9 in56.4 in
Row 2 Hip Room55.8 in56.0 in
Row 2 Legroom38.1 in35.6 in
Cargo Volume20.1 ft315.9 ft3

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Option Package Details
Ford Taurus SHO

Package 402A
FeatureValueRequested?
Heated second row seats200No
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300Yes
Sunroof900Yes
Surround sound250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100No
Power-adjustable pedals125No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested215068%
Total Not Requested100032%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested142546%
Total Not Requested165054%

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