| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. Kia Optima Invoice Comparison
Lowest Total Price: $27,325 Ford Taurus SEL | |||||
| Difference: $1,820 | |||||
Lowest Total Invoice: $25,070 Ford Taurus SEL | |||||
| Difference: $2,106 | |||||
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| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 |
| Model | Taurus | Optima | Optima | Optima | Optima |
| Trim | SEL | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $22,980 | $25,600 | $30,990 | $35,210 | $30,500 |
| Base Invoice | $21,127 | $23,902 | $28,752 | $32,743 | $28,380 |
| Safety and Security Package | 995 | ||||
| Preferred Equipment Group | 1,735 | ||||
| Heated mirrors | 35 | ||||
| Sunroof | 895 | ||||
| Premium Package | 2,300 | ||||
| Universal garage door opener | 350 | 350 | 350 | 350 | |
| Safety and Security Package | 886 | ||||
| Preferred Equipment Group | 1,544 | ||||
| Heated mirrors | 31 | ||||
| Sunroof | 797 | ||||
| Premium Package | 2,088 | ||||
| Universal garage door opener | 291 | 291 | 291 | 291 | |
| Options (change) | 3,660 | 2,650 | 350 | 350 | 350 |
| Options (change) | 3,258 | 2,379 | 291 | 291 | 291 |
| Destination | 685 | 895 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
| Total Price | $27,325 | $29,145 | $32,235 | $31,536 | $31,745 |
| Total Invoice | $25,070 | $27,176 | $29,938 | $29,010 | $29,566 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $3,170 | |||||
| TrueDelta Adjusted Invoice Difference: $2,547 | |||||
| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 |
| Model | Taurus | Optima | Optima | Optima | Optima |
| Trim | SEL | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 153hp V6 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
| Transmission | A4 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 4 | ?, 6 | 630, 10 | 630, 10 | ?, 6 |
| Tire (rear if not all the same) | 215/60-16 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
| Total Price | $27,325 | $29,145 | $32,235 | $31,536 | $31,745 |
| Adjustments for Features | 0 | -4,990 | -3,575 | -3,275 | -6,565 |
| Feature-Adjusted Total Price | $27,325 | $24,155 | $28,660 | $28,261 | $25,180 |
| Cost Above Minimum | $0 | $0 | $4,505 | $4,106 | $1,025 |
| Total Invoice | $25,070 | $27,176 | $29,938 | $29,010 | $29,566 |
| Adjustments for Features | 0 | -4,653 | -3,320 | -3,013 | -6,114 |
| Feature-Adjusted Total Invoice | $25,070 | $22,523 | $26,618 | $25,997 | $23,452 |
| Cost Above Minimum | $0 | $0 | $4,095 | $3,474 | $929 |
Features Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 |
| Model | Taurus | Optima | Optima | Optima | Optima |
| Trim | SEL | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 4-speed automatic | $800 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
| FWD | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Keyless entry keypad | $50 | ||||
| Proximity key | $250 | $250 | $250 | $250 | |
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
| Tilt steering wheel, manual | $150 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | |||||
| 4-wheel disc brakes | $150 | $150 | $150 | $150 | |
| 911 assist | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | |||
| Brake assist | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | |||
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Obstacle detection, rear | $250 | $250 | |||
| Rearview camera | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Side curtain airbags | $350 | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | $75 | |
| Vehicle health reports | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo mat | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Climate Control | |||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Rear air vents | $100 | $100 | $100 | $100 | |
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | $0 | |||
| Bodyside moldings | $75 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||
| Laminated front side windows | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | ||||
| Infotainment | |||||
| Android Auto support | $100 | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | |
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
| Cassette player | $50 | ||||
| CD changer, in-dash | $325 | ||||
| HD radio | $50 | $50 | |||
| Navigation system | $600 | $600 | |||
| Satellite radio | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | |||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | $25 | $25 | |
| Compass | $0 | $0 | $0 | $0 | |
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | ||||
| Large energy flow and fuel economy display | $25 | $25 | |||
| LED headlights | $1000 | ||||
| Outside temperature display | $50 | $50 | $50 | $50 | |
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | ||||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Folding second row seats | $300 | $300 | $300 | $300 | |
| Heated front seats | $200 | $200 | $200 | $200 | |
| Manual height adjuster, passenger seat | $50 | $50 | |||
| Manual lumbar adjuster, driver seat | $50 | ||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | |||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $3,550 | $8,540 | $7,125 | $6,825 | $10,115 |
| Value of Feature Adjustments | $0 | $4,990 | $3,575 | $3,275 | $6,565 |
| Value of Feature Adjustments | 0 | -4,653 | -3,320 | -3,013 | -6,114 |
Specifications Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2006 | 2018 |
| Model | Taurus | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 108.5 in | 110.4 in |
| Length | 197.6 in | 191.1 in |
| Width | 73.0 in | 73.2 in |
| Height | 56.1 in | 57.7 in |
| Curb Weight | 3,344 lb. | 3,220 lb. |
| Fuel Capacity | 18.0 gal. | 18.5 gal. |
| Row 1 Headroom | 40.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.3 in | 58.1 in |
| Row 1 Hip Room | 54.5 in | 56.0 in |
| Row 1 Legroom | 42.2 in | 45.5 in |
| Row 2 Headroom | 38.1 in | 37.8 in |
| Row 2 Shoulder Room | 56.6 in | 56.4 in |
| Row 2 Hip Room | 55.7 in | 56.0 in |
| Row 2 Legroom | 38.9 in | 35.6 in |
| Cargo Volume | 17.0 ft3 | 15.9 ft3 |
Option Package Details
Ford Taurus SEL
| Safety and Security Package | ||
| Feature | Value | Requested? |
| Antilock brakes (ABS) | 400 | Yes |
| Traction control | 100 | Yes |
| Front side airbags | 350 | Yes |
| Total Requested | 850 | 100% |
| Total Not Requested | 0 | 0% |
| Preferred Equipment Group | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Automatic climate control, front | 200 | Yes |
| Cassette player | 50 | No |
| CD changer, in-dash | 200 | No |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Automatic headlights | 125 | Yes |
| Rear spoiler | 200 | Yes |
| Power height adjuster, passenger seat | 100 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Total Requested | 1725 | 87% |
| Total Not Requested | 250 | 13% |
Option Package Details
Kia Optima EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | No |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Total Requested | 400 | 18% |
| Total Not Requested | 1850 | 82% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | No |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | No |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | No |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
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See TrueDelta's information for all Sedans
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