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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $23,890

Kia Optima EX   
Difference: $3,435

Lowest Total Invoice: $22,275

Kia Optima EX   
Difference: $2,795

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062010
ModelTaurusOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Base Price $22,980 $20,995
Base Invoice $21,127 $19,620
Safety and Security Package 995  
Preferred Equipment Group 1,735  
Heated mirrors 35  
Sunroof 895  
Premium Package   2,200
Safety and Security Package 886  
Preferred Equipment Group 1,544  
Heated mirrors 31  
Sunroof 797  
Premium Package   1,960
Options (change) 3,660 2,200
Options (change) 3,258 1,960
Destination 685 695
Total Price $27,325 $23,890
Total Invoice $25,070 $22,275

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $5,560
TrueDelta Adjusted Invoice Difference: $4,776
Model Year20062010
ModelTaurusOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Engine153hp V6175hp I4
TransmissionA4T5
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 4360, 7
Tire (rear if not all the same)215/60-16215/50-17
Total Price$27,325$23,890
Adjustments for Features0-2,125
Feature-Adjusted Total Price$27,325$21,765
Total Invoice$25,070$22,275
Adjustments for Features0-1,981
Feature-Adjusted Total Invoice$25,070$20,294

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20062010
ModelTaurusOptima
TrimSELEX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800 
5-speed manually-shiftable automatic $1000
FWD$0$0
Accessories 
Keyless entry keypad$50 
Power-adjustable pedals $125
Sunshade, rear $125
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes $150
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Side curtain airbags $350
Stability control $400
Tire-pressure monitor $75
Cargo Management 
Overhead sunglass holder $25
Exterior 
Rear spoiler$200 
Infotainment 
Audio controls on steering wheel $125
Aux input $50
Cassette player$50 
MP3-compatible player $50
Satellite radio $200
Instruments, Lights, and Mirrors 
Compass $0
Fog lights $125
Outside temperature display $50
Turn signals on or near mirrors $25
Seats and Interior Trim 
Heated front seats $200
Power height adjuster, passenger seat$100 
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat$100 
Total Value of Features$1,450$3,575
Value of Feature Adjustments$0$2,125
Value of Feature Adjustments0-1,981

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See a complete comparison of Ford Taurus vs. Kia Optima features.

Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20062010
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase108.5 in107.1 in
Length197.6 in189.0 in
Width73.0 in71.1 in
Height56.1 in58.3 in
Curb Weight3,344 lb.3,158 lb.
Fuel Capacity18.0 gal.16.4 gal.
Row 1 Headroom40.0 in39.8 in
Row 1 Shoulder Room57.3 in57.1 in
Row 1 Hip Room54.5 in54.5 in
Row 1 Legroom42.2 in43.7 in
Row 2 Headroom38.1 in38.0 in
Row 2 Shoulder Room56.6 in56.3 in
Row 2 Hip Room55.7 in54.7 in
Row 2 Legroom38.9 in37.8 in
Cargo Volume17.0 ft315.0 ft3

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See a complete comparison of Ford Taurus vs. Kia Optima specs.

Option Package Details
Ford Taurus SEL

Safety and Security Package
FeatureValueRequested?
Antilock brakes (ABS)400Yes
Traction control100Yes
Front side airbags350Yes
Total Requested850100%
Total Not Requested00%
Preferred Equipment Group
FeatureValueRequested?
Leather seating surfaces900Yes
Automatic climate control, front200Yes
Cassette player50No
CD changer, in-dash200Yes
Power fore-aft adjuster, passenger seat100Yes
Automatic headlights125Yes
Rear spoiler200No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Total Requested152577%
Total Not Requested45023%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunroof900Yes
CD changer, in-dash200Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Heated front seats200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested120048%
Total Not Requested130052%

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